{"rewrite":{"id":"r_b6368873c4768c450179de54","clusterId":"c_05d6f5a395260b46468cb570","slug":"rtx-5090-passes-1-million-yen-as-gpu-prices-keep-climbing-in-japan","model":"deepseek-v4-flash","headline":"NVIDIA GeForce RTX 5090 Retail Prices Pass 1 Million Yen In Japan","summary":"Retail pricing for the NVIDIA GeForce RTX 5090 has crossed 1 million yen in Japan. On September 11, the Sofmap Omiya store listed a single ASUS ROG Astral unit at 1,022,800 yen including tax, a card that sat in the lower 600,000-yen range when it launched in Japan in June 2025. The store said it received one unit. Japanese prices were in the upper 300,000-yen to 400,000-yen range around September last year, and the climb has continued through this summer. In Germany, the same card has passed 5,000 euros, roughly 890,000 yen, with the cheapest listings at 5,249 euros and 5,299 euros. A retail industry source had predicted the cheapest class would reach 900,000 yen and special editions would clear 1 million yen. On September 6, Apply warned customers that some graphics cards are scheduled to rise further.","whyItMatters":"The markup is not resale. Sofmap's 1,022,800 yen is a shop's regular retail price, which puts the ceiling of this market where the secondhand floor used to be.","webCardHtml":"\u003cp\u003eMemory supply is the constraint behind the numbers, and the memory makers have been unusually direct about the timeline. The RTX 5090 carries a large VRAM load, and both capacity and bandwidth matter for local generative AI work, so card demand and memory demand pull in the same direction. Samsung has said the shortage will not be resolved at least until 2028. SK hynix CEO Kwak Noh-jung said in July that 2027 will be the worst year for memory and that the shortage will run until the end of 2030.\u003c/p\u003e\u003cp\u003eAt the mainstream end, the increases are smaller in percentage terms but easier to see. The MSI GeForce RTX 5070 12G VENTUS 2X OC, a fixture of Amazon\u0026#39;s rankings, moved up about 20,000 yen at the end of July to around 120,000 yen and then climbed again from the end of August to 154,500 yen. Comparable jumps have been confirmed at retailers across Japan, though the size varies by model and some cards sell out entirely.\u003c/p\u003e","blueskyPost":"The ASUS ROG Astral card that crossed 1 million yen at Sofmap Omiya was a single unit, not a restock. A one-unit listing sets the market's new ceiling while supply stays at one card per store.","twitterPost":"One ASUS ROG Astral unit at 1,022,800 yen at Sofmap Omiya set the new price ceiling. The RTX 5090 market is priced by scarcity, not by demand.","threadsPost":"The NVIDIA GeForce RTX 5090 cleared 1 million yen on a single ASUS ROG Astral unit at Sofmap Omiya, up from the lower 600,000-yen range at its June 2025 Japan launch. One card per store is what sets the ceiling now, and German listings above 5,000 euros are running ahead of the Japanese price.","newsletterBlurb":"The RTX 5090 has passed 1 million yen at Japanese retail, with the Sofmap Omiya store pricing a lone ASUS ROG Astral unit at 1,022,800 yen. In Germany the same card has cleared 5,000 euros. Memory makers say the shortage behind it runs to 2028 at the earliest.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260911-466913/\",\"title\":\"GPU Prices Keep Climbing as NVIDIA GeForce RTX 5090 Starts Topping 1 Million Yen; Some Shops Warn of Further GPU Price Hikes\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/11/172154.html\",\"title\":\"\\\"NVIDIA GeForce RTX 5090\\\" tops about 890,000 yen in Germany; prices also soar past 1 million yen in Japan\"},{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/09/13/28023.html\",\"title\":\"NVIDIA GeForce RTX 5090 tops about 890,000 yen in Germany; price also surges past 1 million yen in Japan\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":8433,"outputTokens":1218,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789120767,"createdAt":"2026-09-11T09:53:57.000Z","publishedAt":"2026-09-11T09:58:21.000Z","updatedAt":"2026-09-12T21:38:58.000Z"},"cluster":{"id":"c_05d6f5a395260b46468cb570","canonicalTitle":"グラボ高騰止まらず、「NVIDIA GeForce RTX 5090」はついに100万円を超え始める。“さらなるグラボ値上げ”を予告するショップも","representativeArticleId":"a_9a7f2394644ab1e8d4b0bfde","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"NVIDIA\"],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-09-11T09:20:26.000Z","lastSeenAt":"2026-09-12T21:00:03.000Z","updatedAt":"2026-09-12T21:38:58.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260911-466913/","title":"グラボ高騰止まらず、「NVIDIA GeForce RTX 5090」はついに100万円を超え始める。“さらなるグラボ値上げ”を予告するショップも"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/13/28023.html","title":"「NVIDIA GeForce RTX 5090」ドイツで約89万円突破。日本国内でも100万円超えで価格が高騰"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/11/172154.html","title":"「NVIDIA GeForce RTX 5090」ドイツで約89万円突破。日本国内でも100万円超えで価格が高騰"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["NVIDIA"],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":["The Sofmap Omiya store listed an ASUS ROG Astral NVIDIA GeForce RTX 5090 at 1,022,800 yen including tax on September 11, 2026, limited to one unit.","The ASUS ROG Astral NVIDIA GeForce RTX 5090 was priced in the lower 600,000-yen range when it went on sale in Japan in June 2025.","The NVIDIA GeForce RTX 5090 has passed 5,000 euros in Germany, with the cheapest listing at 5,249 euros and the second-cheapest at 5,299 euros.","Samsung has said the memory shortage will not be resolved at least until 2028, while SK hynix CEO Kwak Noh-jung said in July it will continue until the end of 2030.","The MSI GeForce RTX 5070 12G VENTUS 2X OC rose to 154,500 yen as of September 11, 2026, after moving up about 20,000 yen at the end of July."],"pageLinks":{"healthSlugs":["nvidia"],"storySlugs":[],"entities":[{"slug":"nvidia","supported":6,"disputed":0,"contradicted":1,"unverified":31,"overall":"red","story_count":46,"has_dossier":false}],"stories":[],"entitiesOk":true,"storiesOk":true}}