{"rewrite":{"id":"r_b6368873c4768c450179de54","clusterId":"c_05d6f5a395260b46468cb570","slug":"rtx-5090-passes-1-million-yen-as-gpu-prices-keep-climbing-in-japan","model":"deepseek-v4-flash","headline":"RTX 5090 Passes 1 Million Yen As GPU Prices Keep Climbing in Japan","summary":"GPU prices in Japan continue to rise. Sofmap Omiya Store listed an ASUS ROG Astral GeForce RTX 5090 at 1,022,800 yen including tax on September 11, limited to one unit. An MSI GeForce RTX 5070 12G VENTUS 2X OC rose from about 120,000 yen in late July to 154,500 yen. A retail official predicted the cheapest RTX 5090 class would hit 900,000 yen.","whyItMatters":"The RTX 5090 passing 1 million yen at a domestic retailer moves the memory shortage from component pricing into the top of the consumer GPU stack, and Applied's September 6 notice says more cards are scheduled to rise.","webCardHtml":"\u003cp\u003eThe ASUS ROG Astral GeForce RTX 5090 was priced in the low 600,000 yen range when it went on sale in Japan in June 2025. At Sofmap Omiya Store on September 11 it was listed at 1,022,800 yen including tax, limited to one unit, at official retail rather than resale markup.\u003c/p\u003e\u003cp\u003eLower in the stack, the MSI GeForce RTX 5070 12G VENTUS 2X OC went from about 120,000 yen at the end of July to 154,500 yen now. Applied said on September 6 that some graphics cards are scheduled to rise further.\u003c/p\u003e","blueskyPost":"Sofmap Omiya listed an ASUS ROG Astral RTX 5090 at 1,022,800 yen including tax on September 11, limited to one unit. The same card was in the low 600,000 yen range at its Japan launch in June 2025. Applied says more GPU price hikes are scheduled.","twitterPost":"RTX 5090 tops 1 million yen in Japan: Sofmap Omiya listed an ASUS ROG Astral unit at 1,022,800 yen tax included, one unit only. MSI's RTX 5070 12G VENTUS 2X OC went from ~120,000 yen in late July to 154,500 yen. Applied says more hikes are coming.","threadsPost":null,"newsletterBlurb":"Sofmap Omiya Store listed an ASUS ROG Astral GeForce RTX 5090 at 1,022,800 yen including tax on September 11, one unit only, at official retail. The same card was priced in the low 600,000 yen range when it launched in Japan in June 2025. Prices are also climbing lower in the stack, and Applied said on September 6 that some graphics cards are scheduled to rise further.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260911-466913/\",\"title\":\"GPU prices keep climbing as \\\"NVIDIA GeForce RTX 5090\\\" starts topping 1 million yen; some shops warn of \\\"further GPU price hikes\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4621,"outputTokens":710,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789120767,"createdAt":"2026-09-11T09:53:57.000Z","publishedAt":"2026-09-11T09:58:21.000Z","updatedAt":"2026-09-11T09:58:21.000Z"},"cluster":{"id":"c_05d6f5a395260b46468cb570","canonicalTitle":"グラボ高騰止まらず、「NVIDIA GeForce RTX 5090」はついに100万円を超え始める。“さらなるグラボ値上げ”を予告するショップも","representativeArticleId":"a_9a7f2394644ab1e8d4b0bfde","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"NVIDIA\"],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-11T09:20:26.000Z","lastSeenAt":"2026-09-11T09:20:26.000Z","updatedAt":"2026-09-11T09:58:20.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260911-466913/","title":"グラボ高騰止まらず、「NVIDIA GeForce RTX 5090」はついに100万円を超え始める。“さらなるグラボ値上げ”を予告するショップも"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["NVIDIA"],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}