{"rewrite":{"id":"r_08eac2fa75e14f14bc2957b5","clusterId":"c_d173a6f51d134e05987e4266","slug":"remedy-ceo-says-alan-wake-and-control-should-have-sold-more","model":"deepseek-v4-flash","headline":"Remedy CEO Says Alan Wake and Control Should Have Sold More","summary":"Remedy Entertainment's new CEO, Jean-Charles Gaudechon, told The Game Business that the studio's flagship titles underperformed commercially. He outlined a strategy of IP franchising and multimedia expansion, including the upcoming Control Resonant, to reach a broader audience.","whyItMatters":"Gaudechon's public admission that two critically acclaimed Remedy franchises fell short of their sales potential signals a shift toward more aggressive marketing and cross-media adaptation under his leadership.","webCardHtml":"\u003cp\u003eJean-Charles Gaudechon, who became Remedy Entertainment's CEO in March, said in an interview with The Game Business that both Alan Wake and Control should have sold more. He called the gap between critical reception and commercial performance the first thing to fix. Gaudechon pointed to IP franchising and multimedia expansion as the path forward. Remedy already has a partnership with Annapurna Pictures that funds half of Control Resonant's development in exchange for film and TV rights to both series. The sequel is due within 2026 and will be self-published by Remedy. Gaudechon argued that no outside publisher can communicate the appeal of Remedy's games as well as the studio itself.\u003c/p\u003e","blueskyPost":"Gaudechon's criticism of Alan Wake and Control sales is a direct challenge to Remedy's previous marketing approach. Self-publishing Control Resonant puts the studio's own messaging to the test.","twitterPost":"Gaudechon says Alan Wake and Control underperformed. Remedy now self-publishes Control Resonant, betting its own marketing can outperform past efforts.","threadsPost":"Remedy's new CEO Gaudechon stated that Alan Wake and Control should have sold more. This is not a complaint about quality; both games reviewed well. It is a verdict on marketing and reach. Remedy's response is to self-publish Control Resonant and expand into film and TV through Annapurna. The strategy assumes the studio can communicate its games' appeal better than a publisher could.","newsletterBlurb":"Remedy Entertainment's new CEO, Jean-Charles Gaudechon, told The Game Business that Alan Wake and Control underperformed commercially. He outlined a strategy of IP franchising and multimedia expansion, including the upcoming Control Resonant, to reach a broader audience.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260527-445462/\",\"title\":\"New CEO of Remedy says 'Alan Wake' and 'Control' should have sold more, and outlines strategy to boost sales\"}]","lintFlagsJson":"[]","lintHits":0,"costUsd":0,"inputTokens":4130,"outputTokens":514,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1779880800,"createdAt":"2026-05-27T11:19:41.000Z","publishedAt":"2026-05-27T11:31:08.000Z","updatedAt":"2026-05-27T11:31:08.000Z"},"cluster":{"id":"c_d173a6f51d134e05987e4266","canonicalTitle":"「『Alan Wake』も『Control』ももっと売れたはず」と、開発元の新CEOがこぼす。“もっと売る”ための作戦もあり","representativeArticleId":"a_10bb58f5be319b1c7b194ee3","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Alan Wake\",\"Control\"],\"studios\":[\"Remedy Entertainment\"],\"people\":[\"Gaudechon\"],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-05-27T09:12:35.000Z","lastSeenAt":"2026-05-27T09:12:35.000Z","updatedAt":"2026-05-27T11:31:08.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260527-445462/","title":"「『Alan Wake』も『Control』ももっと売れたはず」と、開発元の新CEOがこぼす。“もっと売る”ための作戦もあり"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Alan Wake","Control"],"studios":["Remedy Entertainment"],"people":["Gaudechon"],"type":"news","domain":"games","is_roundup":false},"keyFacts":["Remedy Entertainment CEO Jean-Charles Gaudechon said in an interview with The Game Business that both Alan Wake and Control underperformed commercially.","Gaudechon became CEO in March and called the gap between critical reception and sales the first thing to fix.","Remedy has a partnership with Annapurna Pictures that funds half of Control Resonant's development in exchange for film and TV rights to both series.","Control Resonant is due within 2026 and will be self-published by Remedy.","Gaudechon argued that no outside publisher can communicate the appeal of Remedy's games as well as the studio itself."]}