{"rewrite":{"id":"r_29e974f376f99f3aa6e45248","clusterId":"c_f0d38e8b1550517094975dff","slug":"reject-streamer-pururu-gets-original-imohori-vlog-merchandise","model":"deepseek-v4-flash","headline":"Reject Streamer Pururu Gets Original Imohori Vlog Merchandise","summary":"Esports team REJECT announced original merchandise for affiliated streamer Pururu, inspired by the popular video series \"Imohori Vlog.\" The lineup includes T-shirts, acrylic keychains, and acrylic stands. Pre-orders open June 19 on the official online store, with advance sales at the REJECT×SHIBUYA109 DRINK STAND.","whyItMatters":"The release extends REJECT's streamer merchandising strategy beyond core esports branding into content-specific goods tied to a viral video series.","webCardHtml":"\u003cp\u003eREJECT streamer Pururu is getting original merchandise tied to the \u0026#34;Imohori Vlog\u0026#34; video series, the esports team announced Friday. The lineup includes two T-shirt colorways at 7,500 yen each, an acrylic keychain at 1,200 yen, and an acrylic stand at 2,000 yen. Advance sales begin June 19 at the REJECT×SHIBUYA109 DRINK STAND in Shibuya, and online pre-orders run through July 22 on the team\u0026#39;s official store. The \u0026#34;Imohori Vlog\u0026#34; videos were released twice on the REJECT YouTube channel and drew strong viewer response.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eImohori T-shirt White\u003c/strong\u003e: 7,500 yen, sizes M/L/XL\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eImohori T-shirt Black\u003c/strong\u003e: 7,500 yen, sizes M/L/XL\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eImohori Acrylic Keychain\u003c/strong\u003e: 1,200 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eImohori Acrylic Stand\u003c/strong\u003e: 2,000 yen\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Pururu's merch launch turns a single video series into a product line. Reject is testing whether a streaming bit can sustain retail beyond the initial novelty.","twitterPost":"Pururu's merch turns one video series into a product line. Reject tests if a streaming bit can sustain retail.","threadsPost":"Pururu's merch turns a single video series into a product line. Reject is testing whether a streaming bit can sustain retail beyond the initial novelty. The advance sales at a drink stand suggest a low-risk pilot.","newsletterBlurb":"REJECT announced original merchandise for streamer Pururu, inspired by the Imohori Vlog series. The lineup includes T-shirts, acrylic keychains, and stands. Pre-orders open June 19.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146364\",\"title\":\"REJECT streamer Pururu releases original merchandise \\\"Pururu Imohori Goods\\\" inspired by popular video series \\\"Imohori Vlog\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4342,"outputTokens":629,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781870720,"createdAt":"2026-06-19T12:00:22.000Z","publishedAt":"2026-06-19T12:03:16.000Z","updatedAt":"2026-06-19T12:03:16.000Z"},"cluster":{"id":"c_f0d38e8b1550517094975dff","canonicalTitle":"REJECT所属ストリーマー・天鬼ぷるる、オリジナルグッズ「ぷるる 芋掘グッズ」を発売　人気動画企画「芋掘りVlog」をモチーフに製作","representativeArticleId":"a_3b389dd355caab3294582175","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"ぷるる 芋掘グッズ\"],\"studios\":[],\"people\":[\"天鬼ぷるる\"],\"type\":\"release\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-19T11:02:11.000Z","lastSeenAt":"2026-06-19T11:02:11.000Z","updatedAt":"2026-06-19T12:03:17.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146364","title":"REJECT所属ストリーマー・天鬼ぷるる、オリジナルグッズ「ぷるる 芋掘グッズ」を発売　人気動画企画「芋掘りVlog」をモチーフに製作"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ぷるる 芋掘グッズ"],"studios":[],"people":["天鬼ぷるる"],"type":"release","domain":"vtuber","is_roundup":false},"keyFacts":["REJECT announced original merchandise for streamer Pururu tied to the 'Imohori Vlog' video series on Friday.","The lineup includes two T-shirt colorways at 7,500 yen each, an acrylic keychain at 1,200 yen, and an acrylic stand at 2,000 yen.","Advance sales begin June 19 at the REJECT×SHIBUYA109 DRINK STAND in Shibuya.","Online pre-orders run through July 22 on the team's official store.","The 'Imohori Vlog' videos were released twice on the REJECT YouTube channel and drew strong viewer response."]}