{"rewrite":{"id":"r_f916e31ee420455de823d9d4","clusterId":"c_a4f1dddbc2c6c65602b7168e","slug":"rakuten-panda-joins-the-demon-slayer-corps-in-new-collaboration-campaign","model":"deepseek-v4-flash","headline":"Rakuten Panda Joins the Demon Slayer Corps in New Collaboration Campaign","summary":"Rakuten Group has launched a second collaboration campaign with Demon Slayer to promote the Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return. Participants across Rakuten services can win an original drawstring bag featuring a newly drawn illustration of the Shopping Panda with Demon Slayer characters. The campaign runs until August 31.","whyItMatters":"The campaign ties the home video release of the second-highest-grossing domestic film ever to Rakuten's ecosystem, offering exclusive merchandise as a cross-service incentive.","webCardHtml":"\u003cp\u003eThe Rakuten Group has kicked off a second collaboration with Demon Slayer, timed to the July 29 Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return. The campaign, titled Demon Slayer × Rakuten Group Blu-ray \u0026 DVD Release Commemoration! Demon Slayer Infinite Shopping Squad - Return!, runs across Rakuten Books, Rakuten Mobile, Rakuten Fashion, Super Point Screen, Rakuten Kobo, and moflog until August 31.\u003c/p\u003e\u003cp\u003eParticipants who meet each service's conditions enter a lottery for an original drawstring bag featuring a newly drawn illustration of Rakuten's Shopping Panda alongside Demon Slayer characters. Rakuten Mobile customers can also get an Umbrella Marker 4-Piece Set, while Rakuten Books offers an Infinite Calendar acrylic perpetual calendar as an early bird bonus. The film itself, released July 18, 2025, drew over 27 million viewers and earned 40.2 billion yen at the box office over 266 days, ranking second all-time domestically behind Mugen Train.\u003c/p\u003e","blueskyPost":"Rakuten's Shopping Panda is the lead character in a Demon Slayer Infinity Castle Arc campaign. The drawstring bag is the only physical item; other prizes are digital coupons.","twitterPost":"Rakuten's mascot leads a Demon Slayer campaign. The only physical prize is a drawstring bag; the rest are digital coupons.","threadsPost":"Rakuten's Shopping Panda gets a Demon Slayer illustration for the Infinity Castle Arc Blu-ray campaign. The drawstring bag is the sole physical item. Every other reward is a digital coupon or service credit. Rakuten is betting the mascot's crossover appeal moves BD units more than standard discounts do.","newsletterBlurb":"Rakuten Group has launched a second collaboration campaign with Demon Slayer to promote the Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return. Participants across Rakuten services can win an original drawstring bag featuring a newly drawn illustration of the Shopping Panda with Demon Slayer characters. The campaign runs until August 31.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/06/01/99554.html\",\"title\":\"Rakuten Panda Joins the Demon Slayer Corps!? Collaboration Campaign for \\\"Demon Slayer: Infinity Castle Arc - Chapter 1\\\" BD/DVD Release Launches, Featuring Acrylic Keychains and Calendars\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4235,"outputTokens":658,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780313794,"createdAt":"2026-06-01T11:28:01.000Z","publishedAt":"2026-06-01T11:31:25.000Z","updatedAt":"2026-06-01T11:31:25.000Z"},"cluster":{"id":"c_a4f1dddbc2c6c65602b7168e","canonicalTitle":"楽天パンダが鬼殺隊に入隊!? 「鬼滅の刃 無限城編 第一章」BD・DVD発売記念のコラボ企画が開催！ アクキーやカレンダーなどがラインナップ","representativeArticleId":"a_552952edab5405386328ed32","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Demon Slayer: Kimetsu no Yaiba Infinity Castle Arc\"],\"manga_titles\":[\"Demon Slayer: Kimetsu no Yaiba\"],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-01T10:50:03.000Z","lastSeenAt":"2026-06-01T10:50:03.000Z","updatedAt":"2026-06-01T11:31:25.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/06/01/99554.html","title":"楽天パンダが鬼殺隊に入隊!? 「鬼滅の刃 無限城編 第一章」BD・DVD発売記念のコラボ企画が開催！ アクキーやカレンダーなどがラインナップ"}],"entities":{"anime_titles":["Demon Slayer: Kimetsu no Yaiba Infinity Castle Arc"],"manga_titles":["Demon Slayer: Kimetsu no Yaiba"],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"anime","is_roundup":false},"keyFacts":["The Rakuten Group launched a second collaboration with Demon Slayer for the July 29 Blu-ray and DVD release of Infinity Castle Arc - Chapter 1: Akaza's Return.","The campaign runs across Rakuten Books, Rakuten Mobile, Rakuten Fashion, Super Point Screen, Rakuten Kobo, and moflog until August 31.","Participants can win an original drawstring bag with a newly drawn illustration of Rakuten's Shopping Panda and Demon Slayer characters.","Rakuten Mobile customers get an Umbrella Marker 4-Piece Set, and Rakuten Books offers an Infinite Calendar acrylic perpetual calendar as an early bird bonus.","The film Infinity Castle Arc - Chapter 1: Akaza's Return earned 40.2 billion yen and drew over 27 million viewers in 266 days, ranking second all-time domestically."]}