{"rewrite":{"id":"r_45bf50006a0f5a7a5f3369b8","clusterId":"c_ec7c1ff04dc2dbc375a86533","slug":"q2-2026-smartphone-shipments-fall-11-to-lowest-since-2013-on-memory-shortage","model":"deepseek-v4-flash","headline":"Q2 2026 Smartphone Shipments Fall 11% to Lowest Since 2013 on Memory Shortage","summary":"Global smartphone shipments in the second quarter of 2026 dropped 11 percent year-over-year, the lowest Q2 total in 13 years, as a shortage of DRAM and NAND memory drove up component costs. Memory suppliers prioritized AI data centers over consumer electronics, forcing price increases on entry-level and mid-range models. Samsung and Apple grew their market share, while Xiaomi, OPPO, and vivo saw double-digit declines. Google and Huawei posted gains.","whyItMatters":"The memory chip shortage has shifted from a supply-side issue to a demand-side crisis, reshaping the smartphone market around premium models.","webCardHtml":"\u003cp\u003eThe second quarter of 2026 saw global smartphone shipments drop to their lowest level in 13 years, according to Counterpoint Research. The 11 percent year-over-year decline was driven by a persistent shortage of DRAM and NAND flash memory, as suppliers continued to prioritize AI data center demand over consumer electronics. The resulting price increases hit entry-level and mid-range devices hardest, forcing manufacturers to raise prices, extend older model lifecycles, or cut production. Samsung held the top spot with 24 percent market share, buoyed by its Galaxy S26 series, while Apple reached a record 20 percent share without raising iPhone prices. Xiaomi, OPPO, and vivo each saw double-digit declines. Google and Huawei posted gains of 16 percent and 6 percent respectively.\u003c/p\u003e","blueskyPost":"Global smartphone shipments in Q2 2026 fell 11% year-over-year, the lowest Q2 in 13 years, as a memory chip shortage drove up costs. Samsung and Apple grew share; Xiaomi, OPPO, vivo declined. The crisis has shifted from supply to demand, squeezing entry-level phones.","twitterPost":"Global smartphone shipments hit 13-year low in Q2 2026, down 11% YoY, as memory chip shortage raises costs. Samsung and Apple gain share; Xiaomi, OPPO, vivo drop. Entry-level phones hit hardest.","threadsPost":null,"newsletterBlurb":"Global smartphone shipments fell 11% year-over-year in Q2 2026, the lowest second-quarter total in 13 years, according to Counterpoint Research. A shortage of DRAM and NAND memory, driven by AI data center demand, pushed up component costs and forced price increases on entry-level and mid-range models. Samsung and Apple grew their market share, while Xiaomi, OPPO, and vivo saw double-digit declines.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260714-2026-q2-global-smartphone-shipments-lowest-13-years/\",\"title\":\"DRAM and NAND Shortage Drives Global Smartphone Shipments to 13-Year Low in Q2 2026\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5414,"outputTokens":2344,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784029168,"createdAt":"2026-07-14T11:37:02.000Z","publishedAt":"2026-07-14T11:37:28.000Z","updatedAt":"2026-07-14T11:37:02.000Z"},"cluster":{"id":"c_ec7c1ff04dc2dbc375a86533","canonicalTitle":"DRAMとNANDの不足で世界のスマホ出荷台数は2026年第2四半期に前年同期比11％減、2013年以来の最低水準に落ち込む","representativeArticleId":"a_1d78be5c3abbb44ab610aecc","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-14T11:00:00.000Z","lastSeenAt":"2026-07-14T11:00:00.000Z","updatedAt":"2026-07-14T11:37:29.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260714-2026-q2-global-smartphone-shipments-lowest-13-years/","title":"DRAMとNANDの不足で世界のスマホ出荷台数は2026年第2四半期に前年同期比11％減、2013年以来の最低水準に落ち込む"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}