{"rewrite":{"id":"r_848f189e2f26945fa4aed20d","clusterId":"c_f97d1a5d9f417382951464e4","slug":"prince-of-tennis-popup-store-in-loft-goes-camera-centric-with-newly-drawn-visuals","model":"deepseek-v4-flash","headline":"Prince of Tennis Popup Store in Loft Goes Camera-Centric with Newly Drawn Visuals","summary":"The Prince of Tennis popup store in Loft, running from August 4 to August 30 at three locations, adopts a camera theme using Fujifilm's Utsurun Desu film. Newly drawn visuals show Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual outfits holding cameras. Limited goods and purchase bonuses are to be announced later.","whyItMatters":"The theme shifts from tennis to casual photography, using Fujifilm's Utsurun Desu disposable camera as a framing device for character designs.","webCardHtml":"\u003cp\u003eThe Prince of Tennis popup store in Loft this August is trading court action for shutter clicks. The event, running at Ginza, Umeda, and Sakae Loft stores, takes its motif from Fujifilm\u0026#39;s Utsurun Desu lens-equipped film. Newly released visuals show five characters-Ryoma, Fuji, Atobe, Yukimura, and Zaizen-in casual off-duty clothes, each holding a camera. The choice of a disposable film camera, a product that emphasizes simple, point-and-shoot photography, leans into the idea of capturing unguarded moments. Fan reactions online have been quick, with comments calling the collaboration a natural fit and praising the lineup. Specific goods and purchase bonuses have not been detailed yet; the store will announce those in follow-up posts. The staggered start dates mean Ginza Loft opens first on August 4, followed by Umeda on August 8 and Sakae on August 11.\u003c/p\u003e","blueskyPost":"The Prince of Tennis Loft popup goes analog: new visuals put Ryoma, Fuji, Atobe, Yukimura, and Zaizen in casual wear with Fujifilm Utsurun Desu cameras. Three stores, August 4-30. Goods TBA.","twitterPost":"Prince of Tennis Loft popup shifts to a camera theme: new visuals show Ryoma, Fuji, Atobe, Yukimura, and Zaizen holding Fujifilm Utsurun Desu film. Three stores, Aug 4-30. Goods to be announced.","threadsPost":null,"newsletterBlurb":"The Prince of Tennis popup store in Loft is going camera-centric this August. Newly drawn visuals put five characters in casual outfits with Fujifilm Utsurun Desu film cameras. The event runs at three Loft locations from August 4 to 30. Limited goods and purchase bonuses are still to be detailed.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/625018\",\"title\":\"『The Prince of Tennis』POPUP STORE in Loft to be held from August 4! Newly drawn visuals featuring Fuji, Zaizen, and others holding Utsurun Desu\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4251,"outputTokens":1323,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783598151,"createdAt":"2026-07-09T11:44:54.000Z","publishedAt":"2026-07-09T11:52:28.000Z","updatedAt":"2026-07-09T11:44:54.000Z"},"cluster":{"id":"c_f97d1a5d9f417382951464e4","canonicalTitle":"『テニプリ』POPUP STORE in ロフトが8月4日開催！不二や財前たちが写ルンですを手にした描き下ろしビジュアルが登場","representativeArticleId":"a_62ce528e5a4af95ef3869b50","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"New Prince of Tennis\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T08:00:44.000Z","lastSeenAt":"2026-07-09T08:00:44.000Z","updatedAt":"2026-07-09T11:52:29.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/625018","title":"『テニプリ』POPUP STORE in ロフトが8月4日開催！不二や財前たちが写ルンですを手にした描き下ろしビジュアルが登場"}],"entities":{"anime_titles":["New Prince of Tennis"],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"event","domain":"anime","is_roundup":false},"keyFacts":null}