{"rewrite":{"id":"r_833ff56560b834478fd16241","clusterId":"c_7c71eb15fb3ecd168a4dacaf","slug":"pokemon-30th-anniversary-boss-collaboration-offers-jackets-inspired-by-gen-1-starters","model":"deepseek-v4-flash","headline":"Pokemon 30th Anniversary BOSS Collaboration Offers Jackets Inspired by Gen 1 Starters","summary":"Suntory Beverage \u0026 Food will launch a collaboration campaign between its BOSS coffee brand and the Pokemon 30th anniversary on June 1, 2026. The campaign features a lottery for three types of \"BOSS Jackets\" inspired by the original starter Pokemon: Bulbasaur, Charmander, and Squirtle. The Bulbasaur design is a backpack with an openable top meant to carry plants. The Charmander jacket has an LED light at the waist that glows. The Squirtle design is a rain jacket with a water gun and storage backpack. Entrants purchase a six-can pack of BOSS products to apply. A five-pack entry course gives five winners the jacket. A one-pack course gives 3,000 winners a 1,500 yen QUO card. A separate campaign uses QR codes on BOSS products to enter for T-shirts themed to five regional starter Pokemon and gift pay points. Both campaigns run from June 1 at 9:00 a.m. to August 31 at 11:59 p.m. Five main BOSS products will also get \"Pokemon Zukan Can\" redesigns featuring the starters, Pikachu, and Eevee with Pokedex data on the label. A two-pack of Craft Boss Cafe with a 30th anniversary charm set was released on May 19.","whyItMatters":"The collaboration ties a major beverage brand to Pokemon's 30th anniversary with wearable merchandise that physically references each starter's type, a more involved design than typical can-label promotions.","webCardHtml":"\u003cp\u003eSuntury Beverage \u0026 Food's BOSS brand is marking Pokemon's 30th anniversary with a campaign that goes beyond standard can redesigns. The centerpiece is a lottery for three BOSS Jackets whose features match the original starter Pokemon's traits: a backpack-style jacket for Bulbasaur that opens at the top to carry plants, a Charmander jacket with an LED light that illuminates the waist area, and a Squirtle rain jacket that includes a water gun and a storage backpack. Entrants buy a six-can pack of BOSS products to apply. A five-pack entry course selects five winners for the jackets, while a one-pack course gives 3,000 winners a 1,500 yen QUO card. A second campaign uses QR codes on BOSS products to enter for T-shirts themed to five regional starter Pokemon and gift pay points. Both campaigns run from June 1 at 9:00 a.m. to August 31 at 11:59 p.m. Five main BOSS products will also get \"Pokemon Zukan Can\" redesigns featuring the starters, Pikachu, and Eevee with Pokedex data on the label. A two-pack of Craft Boss Cafe with a 30th anniversary charm set was released on May 19.\u003c/p\u003e","blueskyPost":"BOSS coffee jackets with LED lights and water guns are a lottery prize, not a product. The campaign builds collectible scarcity around functional clothing.","twitterPost":"BOSS coffee jackets with LED lights and water guns are lottery prizes, not retail items. Scarcity drives the campaign.","threadsPost":"BOSS coffee jackets with LED lights and water guns are lottery prizes, not retail items. Entrants buy six-can packs for a chance at one of five jackets per course. The campaign builds collectible scarcity around functional clothing, not merchandise.","newsletterBlurb":"Suntory's BOSS brand is launching a Pokemon 30th anniversary campaign with lottery prizes including three jacket designs inspired by Bulbasaur, Charmander, and Squirtle. The jackets have functional features like a plant-carrying backpack, an LED light, and a water gun.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/05/31/182170.html\",\"title\":\"ポケモン30周年×BOSSコラボで「ボスジャン」が当たる！赤く光ったり水鉄砲付きだったりと、初代御三家からインスパイアされた3種類\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5895,"outputTokens":894,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780206641,"createdAt":"2026-05-31T05:44:49.000Z","publishedAt":"2026-05-31T05:47:29.000Z","updatedAt":"2026-05-31T05:47:29.000Z"},"cluster":{"id":"c_7c71eb15fb3ecd168a4dacaf","canonicalTitle":"ポケモン30周年×BOSSコラボで「ボスジャン」が当たる！赤く光ったり水鉄砲付きだったりと、初代御三家からインスパイアされた3種類","representativeArticleId":"a_59c28cbafea02ac28045e42b","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Pokémon\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-05-31T03:20:03.000Z","lastSeenAt":"2026-06-01T15:00:00.000Z","updatedAt":"2026-06-01T15:06:55.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2112259.html","title":"ポケモン30周年とBOSS缶がコラボ。シリーズ5商品が「ポケモン図鑑缶」として本日6月2日より発売"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/05/31/182170.html","title":"ポケモン30周年×BOSSコラボで「ボスジャン」が当たる！赤く光ったり水鉄砲付きだったりと、初代御三家からインスパイアされた3種類"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Pokémon"],"studios":[],"people":[],"type":"news","domain":"figures","is_roundup":false},"keyFacts":["The BOSS coffee brand collaboration with Pokemon's 30th anniversary launches on June 1, 2026.","Entrants purchase a six-can pack of BOSS products to apply; a five-pack entry course selects five winners for the jackets, while a one-pack course gives 3,000 winners a 1,500 yen QUO card.","A separate campaign uses QR codes on BOSS products to enter for T-shirts themed to five regional starter Pokemon and gift pay points.","Five main BOSS products will receive 'Pokemon Zukan Can' redesigns featuring the starters, Pikachu, and Eevee with Pokedex data on the label."]}