{"rewrite":{"id":"r_f42264c0160f4ff88dd37536","clusterId":"c_b23d152f96364aadb50aa50a","slug":"pokemon-30th-anniversary-and-boss-collaboration-launches-june-1","model":"deepseek-v4-flash","headline":"Pokemon 30th Anniversary and BOSS Collaboration Launches June 1","summary":"Suntory Beverage \u0026 Food will run a collaboration between its BOSS coffee brand and Pokemon 30th Anniversary starting June 1. The campaign includes lottery prizes such as wearable Bossjan backpacks styled after Bulbasaur, Charmander, and Squirtle, plus renewed can designs featuring Pikachu, Eevee, and starter Pokemon from each region.","whyItMatters":"The collaboration ties a major beverage brand to Pokemon's 30th anniversary with physical merchandise and collectible packaging, a common but high-visibility promotional tactic.","webCardHtml":"\u003cp\u003eSuntory Beverage \u0026 Food announced a collaboration between its BOSS coffee brand and Pokemon 30th Anniversary, set to begin June 1. The centerpiece is a lottery for three types of Bossjan wearable backpacks: a Bulbasaur design with an opening backpack for carrying plants, a Charmander design with an LED light at the waist, and a Squirtle design that includes a water gun and storage backpack. Entrants purchase a six-can pack for a chance at one of five Bossjan prizes, or a single-can entry for a QUO Card lottery with 3,000 winners.\u003c/p\u003e\u003cp\u003eFive core BOSS products will also be repackaged as Pokemon Encyclopedia Cans, featuring illustrations and encyclopedia entries for Pikachu, Eevee, and the three starter Pokemon from each region. A separate QR-code campaign on eligible BOSS products offers region-themed T-shirts and Gift Pay Points. The Craft Boss Cafe 2-Pack with an original Pokemon 30th Anniversary charm has been on sale since May 19. All campaigns run through August 31.\u003c/p\u003e","blueskyPost":"Suntory's BOSS coffee collabs with Pokemon 30th Anniversary starting June 1. Lottery prizes include Bulbasaur, Charmander, and Squirtle wearable backpacks. Five can designs get Pokemon Encyclopedia labels. Runs through August 31.","twitterPost":"Suntory BOSS x Pokemon 30th Anniversary collab starts June 1. Lottery for Bulbasaur/Charmander/Squirtle wearable backpacks, plus Pokemon Encyclopedia can designs. Through Aug 31.","threadsPost":null,"newsletterBlurb":"Suntory Beverage \u0026 Food is launching a BOSS coffee and Pokemon 30th Anniversary collaboration on June 1. Prizes include three types of Bossjan backpacks styled after the original starters, and five BOSS products will feature Pokemon Encyclopedia can labels. The campaign runs through August 31.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/05/28/182002.html\",\"title\":\"Pokemon 30th Anniversary x BOSS Collaboration: Win a 'Bossjan'! Three Types Inspired by the Original Starters, Including One That Glows Red and One with a Water Gun\"}]","lintFlagsJson":"[]","lintHits":0,"costUsd":0,"inputTokens":4285,"outputTokens":659,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1779928273,"createdAt":"2026-05-28T00:31:08.000Z","publishedAt":"2026-05-28T00:45:05.000Z","updatedAt":"2026-05-28T00:45:05.000Z"},"cluster":{"id":"c_b23d152f96364aadb50aa50a","canonicalTitle":"ポケモン30周年×BOSSコラボで「ボスジャン」が当たる！赤く光ったり水鉄砲付きだったりと、初代御三家からインスパイアされた3種類","representativeArticleId":"a_8e7afe5715b7f56f2eabafa3","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"ポケモン\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-05-27T22:20:03.000Z","lastSeenAt":"2026-05-27T22:20:03.000Z","updatedAt":"2026-05-28T00:45:05.000Z"},"attribution":[{"source":"Inside","url":"https://www.inside-games.jp/article/2026/05/28/182002.html","title":"ポケモン30周年×BOSSコラボで「ボスジャン」が当たる！赤く光ったり水鉄砲付きだったりと、初代御三家からインスパイアされた3種類"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ポケモン"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":["The BOSS coffee and Pokemon 30th Anniversary collaboration begins June 1.","The lottery offers wearable Bossjan backpacks styled as Bulbasaur, Charmander, and Squirtle.","Five BOSS products will feature Pokemon Encyclopedia Can designs with Pikachu, Eevee, and starter Pokemon from each region.","The Craft Boss Cafe 2-Pack with a Pokemon 30th Anniversary charm has been on sale since May 19.","All campaigns run through August 31."]}