{"rewrite":{"id":"r_3015fb101375ca0ff6be8ab1","clusterId":"c_a56fff2f73682fc560615c0b","slug":"playio-survey-finds-43-1-percent-of-payers-buy-recurring-items","model":"deepseek-v4-1-flash","headline":"Playio Survey Finds 43.1 Percent of Payers Buy Recurring Items","summary":"Spicemart and PLAYIO surveyed 10,873 Playio users in Japan who logged at least seven hours in puzzle, RPG, or simulation titles over 30 days, collecting responses from August 14 to 23, 2026. Among users who paid, 43.1 percent bought pass or subscription products, and monthly passes were the most common recurring purchase at 65.0 percent. Play location centered on the home across all age groups.","whyItMatters":"The report gives game operators a read on spending behavior that is tied to actual play records rather than self-reported habits, in a market where Playio Research can run the same survey mechanism across Japan, South Korea, and Taiwan.","webCardHtml":"\u003cp\u003eThe survey was run through Playio Research, a service PLAYIO operates with Spicemart that draws on Playio\u0026#39;s user panel. Respondents were not screened by asking whether they play games. They were selected from play data, which let the survey team narrow targets by play time, spending history, and specific titles or genres.\u003c/p\u003e\u003cp\u003eThe full report is distributed to companies contracted for LIVEOPSIS, Spicemart\u0026#39;s analytics and operations tool for smartphone games.\u003c/p\u003e\u003cp\u003ePlayio operates in South Korea, Japan, the United States, Taiwan, and Hong Kong and Macau. Playio Research itself covers Japan, South Korea, and Taiwan, which allows the same survey design to be run across those three markets.\u003c/p\u003e","blueskyPost":"Spicemart and Playio polled 10,873 players who logged at least seven hours in 30 days. Recurring purchases appear in under half of payer wallets, which constrains growth for pass and subscription products.","twitterPost":"Playio's 10,873-player survey shows recurring products sit in under half of payer wallets, leaving most spend one-off.","threadsPost":"Playio's survey queried 10,873 users who logged at least seven hours in 30 days. Recurring pass and subscription products reached only 43.1 percent of payers, so most in-game spending remains one-off despite recurring formats being the industry's retention push.","newsletterBlurb":"Spicemart and PLAYIO surveyed 10,873 Playio users in Japan who logged seven or more hours in puzzle, RPG, or simulation titles. Among payers, 43.1 percent bought pass or subscription products, with monthly passes the most common at 65.0 percent. The report goes to companies contracted for Spicemart's LIVEOPSIS analytics tool.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/442/4442938/?rss\",\"title\":\"Spicemart and PLAYIO Conduct Survey of Over 10,000 Active Game Users - 43.1% of Payers Purchase Pass/Subscription-Type Recurring Products\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4649,"outputTokens":638,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792051718,"createdAt":"2026-10-15T08:02:48.000Z","publishedAt":"2026-10-15T08:06:08.000Z","updatedAt":"2026-10-15T08:06:08.000Z"},"cluster":{"id":"c_a56fff2f73682fc560615c0b","canonicalTitle":"スパイスマートとPLAYIO、アクティブゲームユーザー1万人超のアンケート調査を実施 ―課金者の43.1%がパス・サブスク型の定期商品を購入","representativeArticleId":"a_7088ce0051437b3f44479a1a","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-15T05:10:00.000Z","lastSeenAt":"2026-10-15T05:10:00.000Z","updatedAt":"2026-10-15T08:06:06.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/442/4442938/?rss","title":"スパイスマートとPLAYIO、アクティブゲームユーザー1万人超のアンケート調査を実施 ―課金者の43.1%がパス・サブスク型の定期商品を購入"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}