{"rewrite":{"id":"r_910a43f43f204fb3178258bb","clusterId":"c_510facc8364103c2b0b365f6","slug":"pixiv-and-vrchat-detail-partnership-at-tokyo-game-show-2026","model":"deepseek-v4-1-flash","headline":"Pixiv And VRChat Detail Partnership At Tokyo Game Show 2026","summary":"Tokyo Game Show 2026 ran from Thursday, September 17 to Sunday, September 20 at Makuhari Messe in Chiba. At the VRChat booth (08-N08), stage talks were held on each business day. On the first business day, three Pixiv Inc. employees spoke in a session titled \"How Was the Frenzied 3D Culture Born? BOOTH \u0026 Pixiv 3D Business Managers Discuss the History and Future of the '3D Creator Economy.'\" BOOTH manager Shinichiro Sugimoto and VRoid and 3D business manager Kazuki Koga spoke, with VRoid producer Akihiro Ito moderating. On Friday, September 18, a second talk covered the pixiv and VRChat partnership, with VRChat Inc. Head of Japan Growth Hideo Kitashoji and Pixiv 3D Business Office's Shingo Iwata, facilitated by writer Kazura Asada. Pixiv and VRChat announced a capital and business alliance on Wednesday, September 9, 2026. Pixiv supported the VRChat booth as the alliance's first step.","whyItMatters":"The two companies are pitching their marketplaces as covering different depths of VRChat use, with VRChat's Avatar Marketplace serving purchases that can be worn immediately and BOOTH serving users who modify avatars themselves.","webCardHtml":"\u003cp\u003eThe Friday session gave the two companies a public stage to explain how BOOTH and VRChat\u0026#39;s own Avatar Marketplace fit together. Iwata said the two are separated by how avatars get used: \u0026#34;Things bought on VRChat\u0026#39;s avatar marketplace can be worn immediately after purchase. That\u0026#39;s a major strength,\u0026#34; while BOOTH purchases require learning Unity, modifying the model, and uploading it before use. Kitashoji called the relationship \u0026#34;not a conflict but rather covering each other,\u0026#34; noting that not every user can start in Unity and some arrive on smartphones as fans of a character.\u003c/p\u003e\n\u003cp\u003eThe collaboration predates the September 9 alliance. Iwata said joint work started around 2022, when he launched the 3D Business Office and BOOTH-named VRChat worlds and events were created. VRChat-related BOOTH products have carried a VRChat logo badge since 2022.\u003c/p\u003e\n\u003cp\u003eBOOTH\u0026#39;s 3D Model category transaction value was 310 million yen in 2019 and 10.4 billion yen in 2025, nearly doubling from 5.8 billion yen the year before. pixiv has released three VRChat worlds with more than 3 million total visits. The companies plan to release a joint world, \u0026#34;Avatar x Dress-Up Tutorial,\u0026#34; this autumn.\u003c/p\u003e","blueskyPost":"Pixiv supported the VRChat booth as the alliance's first step, so the talks read as a working rollout: BOOTH's Shinichiro Sugimoto and VRoid's Kazuki Koga on stage, then Pixiv and VRChat staff on the partnership itself.","twitterPost":"Pixiv and VRChat used the VRChat booth to talk through the alliance itself, with booth-side staff and partnership-side staff in separate sessions.","threadsPost":"Pixiv entered the capital and business alliance with VRChat on September 9, then supported the VRChat booth as its first step at Tokyo Game Show 2026. The booth talks split into two sessions, one on BOOTH and VRoid's 3D business and one on the partnership itself.","newsletterBlurb":"Pixiv and VRChat used their Tokyo Game Show 2026 booth to explain the capital and business alliance they announced on September 9. Pixiv employees disclosed VRoid download and export figures, plus BOOTH 3D category transaction value, and described how the two marketplaces serve different kinds of VRChat users. The companies also plan a joint tutorial world for this autumn.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/157419\",\"title\":\"VRoid and BOOTH Managers Discuss the 3D Creator Economy: Tokyo Game Show \\\"VRChat Booth\\\" Report [TGS2026]\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/157287\",\"title\":\"How Do BOOTH and VRChat's Official Marketplace Coexist? Behind the Scenes of the pixiv x VRChat Partnership [TGS2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":17901,"outputTokens":1310,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791075862,"createdAt":"2026-10-04T00:58:52.000Z","publishedAt":"2026-10-04T01:03:20.000Z","updatedAt":"2026-10-04T01:03:20.000Z"},"cluster":{"id":"c_510facc8364103c2b0b365f6","canonicalTitle":"VRoidとBOOTHの責任者が3Dクリエイター経済圏を語る 東京ゲームショウ「VRChatブース」レポ【TGS2026】","representativeArticleId":"a_62efcf0f45851e1ca4a75c03","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"VRChat\"],\"studios\":[\"Pixiv\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-25T10:00:00.000Z","lastSeenAt":"2026-09-25T10:00:00.000Z","updatedAt":"2026-10-04T01:03:20.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/157419","title":"VRoidとBOOTHの責任者が3Dクリエイター経済圏を語る 東京ゲームショウ「VRChatブース」レポ【TGS2026】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["VRChat"],"studios":["Pixiv"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":["Tokyo Game Show 2026 ran from September 17 to September 20 at Makuhari Messe in Chiba.","Pixiv Inc. and VRChat Inc. announced a capital and business alliance on September 9, 2026.","VRoid apps have 15.5 million cumulative downloads, VRoid Hub has 3.53 million posted models, and VRoid Studio has 18 million exports.","BOOTH's 3D model category transaction value reached 10.4 billion yen in 2025, up from 5.8 billion yen in 2024.","Pixiv and VRChat plan to release a new joint world, \"Avatar x Dress-Up Tutorial,\" in autumn 2026."]}