{"rewrite":{"id":"r_0ba8a576efaefa2766197dee","clusterId":"c_062e5c2c6e6742b3d2aeba84","slug":"pilaf-seijin-writes-new-song-for-ps5-commercial-featuring-six-games","model":"deepseek-v4-flash:free","headline":"Pilaf Seijin Writes New Song for PS5 Commercial Featuring Six Games","summary":"Rapper Pilaf Seijin appears in a new PS5 TV commercial for Sony Interactive Entertainment. Two videos, \"Let's Play a Lot on PlayStation 5! feat. Pilaf Seijin\" and \"Everyone Gather on PlayStation 5! feat. Pilaf Seijin,\" will release on the official PlayStation Japan YouTube channel on August 14. Pilaf Seijin wrote the commercial song \"Dabi Dabi Du,\" which incorporates the worldviews of six featured games, and provides narration. The song releases digitally on August 28.","whyItMatters":"The collaboration links a rapper who rose from TikTok and MC battles to a Budokan solo show with PlayStation's gaming audience, using a song that weaves in the worlds of six games.","webCardHtml":"\u003cp\u003ePilaf Seijin\u0026#39;s new PS5 commercial work extends his rapid rise from TikTok and MC battles to a Nippon Budokan solo concert in March 2026. The two videos, set to premiere on the PlayStation Japan YouTube channel on August 14 at 10:00 AM, pair gameplay footage from six PS5 titles with his narration and the original song \u0026#34;Dabi Dabi Du.\u0026#34;\u003c/p\u003e\u003cp\u003eThe track, written by Pilaf Seijin, folds the terminology and settings of the featured games into rap built on his signature wordplay, depicting an unpredictable daily life while selling the appeal of each game. \u0026#34;Dabi Dabi Du\u0026#34; gets a digital release on August 28.\u003c/p\u003e","blueskyPost":"Pilaf Seijin's PS5 commercial song isn't just an ad jingle; it's a narrative device that ties six game worlds into a single track, turning the spot into a mini crossover event.","twitterPost":"Pilaf Seijin's PS5 ad song weaves six game worlds into one track, making the commercial a crossover event.","threadsPost":"Pilaf Seijin's new PS5 commercial song 'Dabi Dabi Du' doesn't just promote the console; it integrates the worldviews of six different games into a single track. That's a clever way to turn a TV spot into a crossover event, giving each game's fans a reason to watch.","newsletterBlurb":"Rapper Pilaf Seijin has written the song \"Dabi Dabi Du\" for a new PS5 commercial, with two videos premiering on PlayStation Japan's YouTube channel on August 14. The track incorporates the worlds of six games, and the song gets a digital release on August 28.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96253\",\"title\":\"Pilaf Seijin Selected for New PS5 Commercial, Writes New Song Incorporating the Worlds of 6 Games\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4518,"outputTokens":611,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786724034,"createdAt":"2026-08-14T16:04:16.000Z","publishedAt":"2026-08-14T16:06:44.000Z","updatedAt":"2026-08-14T16:04:16.000Z"},"cluster":{"id":"c_062e5c2c6e6742b3d2aeba84","canonicalTitle":"ピラフ星人、PS5の新CMに抜擢　ゲーム6作品の世界観を織り込んだ新曲を書き下ろし","representativeArticleId":"a_b61c07a1aea3451346a2ef5b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"PlayStation 5\"],\"studios\":[\"Sony Interactive Entertainment\"],\"people\":[\"ピラフ星人\"],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-14T01:00:00.000Z","lastSeenAt":"2026-08-14T01:00:00.000Z","updatedAt":"2026-08-14T16:06:45.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96253","title":"ピラフ星人、PS5の新CMに抜擢　ゲーム6作品の世界観を織り込んだ新曲を書き下ろし"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["PlayStation 5"],"studios":["Sony Interactive Entertainment"],"people":["ピラフ星人"],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":null}