{"rewrite":{"id":"r_9d41b92f3e839a37a76246a7","clusterId":"c_3ea5c3bb0523eb4daca94717","slug":"phantom-sita-releases-heisei-retro-dating-game-style-mv-for-ningyo-hime-no-uta","model":"deepseek-v4-flash:free","headline":"Phantom Sita Releases Heisei Retro Dating Game-Style MV for Ningyo Hime no Uta","summary":"Idol group Phantom Sita, produced by Ado, released the music video for \"Ningyo Hime no Uta\" on August 14, along with the song's digital release. The track, first performed on their Zepp tour, is a horror love song based on The Little Mermaid. Erika Yamaguchi directed the Heisei retro dating game-style video.","whyItMatters":"The release extends Phantom Sita's retro horror concept into a new visual style, with director Erika Yamaguchi returning after her work on the group's earlier videos.","webCardHtml":"\u003cp\u003eThe video leans into the group\u0026#39;s \u0026#34;retro horror\u0026#34; concept, pairing cute, pop visuals with darker psychological undertones. Director Erika Yamaguchi, who previously helmed the videos for \u0026#34;Masho Shojo\u0026#34; and \u0026#34;Mo Ii Kai?,\u0026#34; frames the song as a portrait of a girl whose devoted love curdles into madness.\u003c/p\u003e\u003cp\u003ePhantom Sita debuted in June 2024 and held their first solo live at Nippon Budokan in November of that year. After a world tour in 2025 and a major debut with \u0026#34;Suki, Kirai,\u0026#34; they released \u0026#34;Horror Queen\u0026#34; in June 2026. The group is currently on their first nationwide Zepp tour, with an additional Yokohama show on August 13 and a return date at Zepp Osaka Bayside scheduled for August 27.\u003c/p\u003e","blueskyPost":"Phantom Sita's new MV for \"Ningyo Hime no Uta\" leans into Heisei retro dating game visuals, directed by Erika Yamaguchi. The song, a horror love story based on The Little Mermaid, is out digitally now.","twitterPost":"Phantom Sita drops \"Ningyo Hime no Uta\" MV, a Heisei retro dating game-style video directed by Erika Yamaguchi. The horror love song is based on The Little Mermaid and is out digitally.","threadsPost":null,"newsletterBlurb":"Phantom Sita released the music video for \"Ningyo Hime no Uta\" on August 14, with the song also out digitally. The Heisei retro dating game-style video was directed by Erika Yamaguchi, who previously worked on the group's \"Masho Shojo\" and \"Mo Ii Kai?\" videos.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96252\",\"title\":\"Phantom Sita releases Heisei retro dating game-style MV, Ado-produced idol group\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4499,"outputTokens":610,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786722155,"createdAt":"2026-08-14T15:34:31.000Z","publishedAt":"2026-08-14T15:36:44.000Z","updatedAt":"2026-08-14T15:34:31.000Z"},"cluster":{"id":"c_3ea5c3bb0523eb4daca94717","canonicalTitle":"ファントムシータ、平成レトロな恋愛ゲーム風MVを公開　Adoプロデュースのアイドル","representativeArticleId":"a_6506c761346bf2ff747551f0","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"にんぎょひめのうた\"],\"studios\":[],\"people\":[\"Ado\"],\"type\":\"release\",\"domain\":\"music\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-13T15:00:00.000Z","lastSeenAt":"2026-08-13T15:00:00.000Z","updatedAt":"2026-08-14T15:36:45.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96252","title":"ファントムシータ、平成レトロな恋愛ゲーム風MVを公開　Adoプロデュースのアイドル"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["にんぎょひめのうた"],"studios":[],"people":["Ado"],"type":"release","domain":"music","is_roundup":false},"keyFacts":null}