{"rewrite":{"id":"r_93e7ec0d5e97ba55f1ef410f","clusterId":"c_10669e7490118be8ec4f25a6","slug":"parco-and-hoshimachi-suisei-launch-the-stellar-holiday-co-brand","model":"deepseek-v4-1-flash","headline":"PARCO and Hoshimachi Suisei Launch The Stellar Holiday Co. Brand","summary":"PARCO will launch The Stellar Holiday Co., an original brand developed with virtual idol Hoshimachi Suisei, under the theme Holiday Gift. The lineup runs to 26 item types, from a Christmas tree and advent calendar to apparel, accessories, and tableware. POP-UP stores open at Shibuya PARCO from December 4 to 13, 2026, and at Shinsaibashi PARCO from December 18 to 27. Only the tree sells online, by lottery.","whyItMatters":"A casual remark Suisei made during a 2024 PARCO shoot has turned into a full retail brand with its own storefront run, which puts a virtual idol's name on merchandise beyond the usual collaboration goods.","webCardHtml":"\u003cp\u003eThe brand grew out of a comment Suisei made during the summer 2024 shoot for PARCO\u0026#39;s corporate message \u0026#34;SPECIAL IN YOU.\u0026#34; She said she wanted to create her own brand, and the concept took shape over roughly two years. The Shibuya and Shinsaibashi POP-UP spaces use a hotel theme, with reception desks and furnishings as motifs, so visitors can handle the items in person. Entry reservations are required. The Christmas tree, priced at 15,400 yen, is the one item sold online, through a lottery that ran from November 13 to 19.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eTree\u003c/strong\u003e: 15,400 yen, sold by lottery\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAdvent Calendar\u003c/strong\u003e: 10,450 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHoliday Card\u003c/strong\u003e: 440 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eOrnament 2026 ver.\u003c/strong\u003e: 2,200 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHoliday Travel Kit\u003c/strong\u003e: 8,800 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMug\u003c/strong\u003e: 2,750 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eNon-Alcoholic Sparkling Beverage\u003c/strong\u003e: 972 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTeddy Bear Keychain\u003c/strong\u003e: 3,190 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSweatshirt\u003c/strong\u003e: 9,900 yen, white or navy, M and L\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLong-Sleeve T-shirt\u003c/strong\u003e: 6,600 yen, white or black, M and L\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGloves\u003c/strong\u003e: 3,850 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eScarf\u003c/strong\u003e: 7,150 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSocks\u003c/strong\u003e: 3,630 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHoliday Gift Box\u003c/strong\u003e: 19,800 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTrading Metal Charm\u003c/strong\u003e: 660 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFlocked Figure\u003c/strong\u003e: 1,980 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAcrylic Stand\u003c/strong\u003e: 2,750 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eTrading Button Badge\u003c/strong\u003e: 550 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGlitter Acrylic Keychain\u003c/strong\u003e: 1,210 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003ePin Badge Set\u003c/strong\u003e: 1,540 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHotel Keychain\u003c/strong\u003e: 1,760 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFork / Spoon\u003c/strong\u003e: 1,210 yen each\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eShopping Bag\u003c/strong\u003e: 500 yen\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"PARCO gives Hoshimachi Suisei 26 item types for The Stellar Holiday Co., but only the Christmas tree sells online, by lottery. The other 25 exist to make people walk into Shibuya and Shinsaibashi stores.","twitterPost":"Hoshimachi Suisei's The Stellar Holiday Co. puts 26 item types under PARCO, yet only the Christmas tree is sold online, by lottery. The rest are store-only.","threadsPost":"PARCO and Hoshimachi Suisei built The Stellar Holiday Co. around 26 item types, from tableware to an advent calendar. Only the Christmas tree sells online, and by lottery. Every other item requires a trip to Shibuya PARCO or Shinsaibashi PARCO, which is the point of a pop-up.","newsletterBlurb":"PARCO and virtual idol Hoshimachi Suisei have jointly developed an original brand, The Stellar Holiday Co., built around a Holiday Gift theme and 26 item types. POP-UP stores open at Shibuya PARCO from December 4 to 13, 2026, and at Shinsaibashi PARCO from December 18 to 27, with entry reservations required. The Christmas tree is the only item sold online, by lottery.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/163089\",\"title\":\"PARCO and virtual idol Hoshimachi Suisei jointly develop original brand \\\"The Stellar Holiday Co.\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5752,"outputTokens":1251,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1794573883,"createdAt":"2026-11-13T12:40:37.000Z","publishedAt":"2026-11-13T12:43:26.000Z","updatedAt":"2026-11-13T12:43:26.000Z"},"cluster":{"id":"c_10669e7490118be8ec4f25a6","canonicalTitle":"パルコとバーチャルアイドル「星街すいせい」が、オリジナルブランド「The Stellar Holiday Co.」を共同開発","representativeArticleId":"a_81bedfafced52075f9b08a27","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"The Stellar Holiday Co.\"],\"studios\":[\"Parco\"],\"people\":[\"Hoshimachi Suisei\"],\"type\":\"business\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-13T11:57:50.000Z","lastSeenAt":"2026-11-13T11:57:50.000Z","updatedAt":"2026-11-13T12:43:22.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/163089","title":"パルコとバーチャルアイドル「星街すいせい」が、オリジナルブランド「The Stellar Holiday Co.」を共同開発"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["The Stellar Holiday Co."],"studios":["Parco"],"people":["Hoshimachi Suisei"],"type":"business","domain":"vtuber","is_roundup":false},"keyFacts":["PARCO and Hoshimachi Suisei jointly developed the original brand The Stellar Holiday Co.","The brand carries 26 item types, including a Christmas tree priced at 15,400 yen.","The Shibuya PARCO POP-UP runs December 4 to 13, 2026, and the Shinsaibashi PARCO POP-UP runs December 18 to 27, 2026.","The Christmas tree is the only item sold online, through a lottery.","The concept began with Suisei's remark during the summer 2024 shoot for PARCO's SPECIAL IN YOU message."],"pageLinks":{"healthSlugs":["the-stellar-holiday-co","parco","hoshimachi-suisei"],"storySlugs":[],"entities":[{"slug":"the-stellar-holiday-co","supported":0,"disputed":0,"contradicted":0,"unverified":6,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"parco","supported":0,"disputed":0,"contradicted":0,"unverified":5,"overall":"unverified","story_count":4,"has_dossier":true},{"slug":"hoshimachi-suisei","supported":7,"disputed":0,"contradicted":0,"unverified":16,"overall":"green","story_count":25,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}