{"rewrite":{"id":"r_325922da215793019656b329","clusterId":"c_cf09c1b825ac5032c3fdfc7f","slug":"openstreet-adopts-braze-to-turn-hello-cycling-riders-into-regulars","model":"deepseek-v4-flash","headline":"OpenStreet Adopts Braze to Turn HELLO CYCLING Riders into Regulars","summary":"OpenStreet, the operator of the bike-sharing service HELLO CYCLING, has adopted Braze's customer engagement platform to improve user retention. The service runs 14,900 stations and counts more than 5.89 million members nationwide. OpenStreet chose Braze for its no-code campaign building, scenario design keyed to ride count, and cross-channel delivery across email, LINE, and push notifications. The company will roll out staged communication from first-ride reassurance to perks for frequent users.","whyItMatters":"OpenStreet is betting that lifecycle messaging keyed to ride count, run by marketers rather than engineers, will convert HELLO CYCLING's 5.89 million members into habitual riders.","webCardHtml":"\u003cp\u003eHELLO CYCLING\u0026#39;s problem is not reach. The service runs 14,900 stations and counts more than 5.89 million members, and the stated challenge is turning that usage into habitual repeat rides. OpenStreet compared several tools before settling on Braze, and the deciding factors were operational: a no-code interface that lets marketers build campaigns without in-house development, conditional flows that branch on whether a rider is on their first, second, or third ride, and delivery across email, LINE, and push.\u003c/p\u003e\u003cp\u003eThe rollout is staged, starting with reassurance for first-time riders and moving toward special treatment for loyal users. OpenStreet also plans to work with regional partners and municipalities on a sustainable mobility environment.\u003c/p\u003e","blueskyPost":"OpenStreet has adopted Braze for HELLO CYCLING to push its 5.89 million members toward habitual use. The choice came down to no-code campaign building, ride-count-based scenarios, and cross-channel delivery across email, LINE, and push.","twitterPost":"OpenStreet adopts Braze for HELLO CYCLING, aiming to turn its 5.89 million members into regular riders. Deciding factors: no-code campaigns, ride-count scenarios, and email/LINE/push delivery.","threadsPost":null,"newsletterBlurb":"OpenStreet, the operator of HELLO CYCLING, has adopted Braze's customer engagement platform to move its 5.89 million members toward habitual use. The company picked the platform for no-code campaign building, ride-count-based scenario design, and cross-channel delivery. Rollout starts with first-ride reassurance and moves toward perks for frequent riders.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/431/4431009/?rss\",\"title\":\"OpenStreet Adopts Braze as Customer Engagement Platform for Bike-Sharing Service HELLO CYCLING\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5346,"outputTokens":3487,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":null,"createdAt":"2026-09-02T02:32:36.000Z","publishedAt":"2026-09-02T02:42:22.000Z","updatedAt":"2026-09-02T02:42:22.000Z"},"cluster":{"id":"c_cf09c1b825ac5032c3fdfc7f","canonicalTitle":"OpenStreet、シェアサイクルサービス「HELLO CYCLING」の顧客エンゲージメント基盤として「Braze」を導入","representativeArticleId":"a_6cf0e2abf7d8c237eccaf5e4","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-01T01:00:00.000Z","lastSeenAt":"2026-09-01T01:00:00.000Z","updatedAt":"2026-09-02T02:42:24.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/431/4431009/?rss","title":"OpenStreet、シェアサイクルサービス「HELLO CYCLING」の顧客エンゲージメント基盤として「Braze」を導入"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}