{"rewrite":{"id":"r_e2dd9fec9ea12f1ca3d808e7","clusterId":"c_eede5df0eb4fbf48c10a632e","slug":"openai-to-test-image-ads-in-chatgpt-from-late-october-2026","model":"deepseek-v4-1-flash","headline":"OpenAI To Test Image Ads In ChatGPT From Late October 2026","summary":"OpenAI will begin testing ads with images in ChatGPT in the United States from late October 2026, initially showing them while the system generates images. The ads will be labeled as ads, and OpenAI says ad content will not affect ChatGPT's responses. OpenAI also outlined ad policies and safety standards that evaluate whether a conversation is suitable for ad display, and said it is expanding measurement tools and partner integrations.","whyItMatters":"OpenAI is putting ad inventory inside a generative task rather than beside a feed, and pairing it with conversation-level suitability checks, which marks how the company is shaping the terms of its ad business as it scales.","webCardHtml":"\u003cp\u003eThe first trial placements land in the United States, where OpenAI plans to start testing the format in late October 2026. Ads will carry a label, and OpenAI states the content of an ad will not affect how ChatGPT answers.\u003c/p\u003e\u003cp\u003eThe company also described how the system decides where ads may appear. OpenAI says its ad policies and safety standards evaluate whether a conversation is suitable for ad display, keeping ads out of sensitive contexts.\u003c/p\u003e\u003cp\u003eAdvertisers get an exclusion phrases feature tied to their placement requirements. External measurement tools, OpenAI\u0026#39;s own effectiveness tools, and partnerships for measuring campaigns are also being expanded.\u003c/p\u003e","blueskyPost":"OpenAI says ad content will not affect ChatGPT's responses, but it is also building systems to judge whether a conversation is suitable for ads. Those two goals share the same context window.","twitterPost":"OpenAI says ads will not affect ChatGPT's responses while also judging which conversations are suitable for ads. Same context, two jobs.","threadsPost":"OpenAI says ad content will not affect ChatGPT's responses, and it is also building policies that judge whether a conversation is suitable for ad display. Both run on the same context, so the separation is a claim about internal systems, not something a user can see.","newsletterBlurb":"OpenAI will start testing ads with images in ChatGPT in the United States from late October 2026. The ads will run while the system generates images and will be labeled as ads. OpenAI says ad content will not affect ChatGPT's responses and that it is expanding advertiser measurement tools and partnerships.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20261006-chatgpt-visual-ads/\",\"title\":\"ChatGPT to begin testing 'ads with images' from late October 2026, initially showing ads while users are generating images\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4588,"outputTokens":538,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791271328,"createdAt":"2026-10-06T07:19:20.000Z","publishedAt":"2026-10-06T07:21:05.000Z","updatedAt":"2026-10-06T07:21:05.000Z"},"cluster":{"id":"c_eede5df0eb4fbf48c10a632e","canonicalTitle":"ChatGPTで2026年10月後半から「画像付き広告」のテスト開始、まずはユーザーが画像を生成している間に広告表示","representativeArticleId":"a_2597c0bf782e84acec0445eb","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"ChatGPT\"],\"studios\":[\"OpenAI\"],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-06T03:15:00.000Z","lastSeenAt":"2026-10-06T03:15:00.000Z","updatedAt":"2026-10-06T07:21:05.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20261006-chatgpt-visual-ads/","title":"ChatGPTで2026年10月後半から「画像付き広告」のテスト開始、まずはユーザーが画像を生成している間に広告表示"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ChatGPT"],"studios":["OpenAI"],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}