{"rewrite":{"id":"r_95a7f182181cfcfc0bf80d15","clusterId":"c_eabc879691d137d133c9e280","slug":"openai-tests-sponsored-agents-that-turn-chatgpt-ads-into-chats","model":"deepseek-v4-1-flash","headline":"OpenAI Tests Sponsored Agents That Turn ChatGPT Ads Into Chats","summary":"OpenAI has begun testing Sponsored Agents, ads inside ChatGPT that open a dedicated chat when a user clicks them. Each agent is customized by the advertiser, so users can ask about a product and reach the company site. The chats stay isolated from the user's original conversation. The test runs with some US advertisers. Advertisers also get prompt-based ad creation in ChatGPT Work and performance measurement.","whyItMatters":"OpenAI's ad business is now selling a conversational step rather than a slot. The audience it is charging for is the one already asking about products, and the agent doesn't touch the user's own conversation.","webCardHtml":"\u003cp\u003eThe ad sits inside the answer, and clicking it opens a separate chat with the company that paid for it.\u003c/p\u003e\u003cp\u003eOpenAI is testing Sponsored Agents with some advertisers in the United States. In a video released with the announcement, a user asking for a dinner recipe clicks an ad, and the dedicated chat walks them toward a subscription meal delivery service. OpenAI\u0026#39;s stated reason is depth: people who find something they want may want to ask about its characteristics.\u003c/p\u003e\u003cp\u003eThe chats are isolated from the conversation where the user started. Advertisers also get prompt-based ad creation in ChatGPT Work and a performance measurement tool.\u003c/p\u003e","blueskyPost":"OpenAI is testing Sponsored Agents in ChatGPT: click an ad and a chat opens with the advertiser, isolated from your original conversation. The test runs with some US advertisers, who also get prompt-based ad creation and performance tracking.","twitterPost":"OpenAI is testing Sponsored Agents in ChatGPT. A user clicks an ad, a dedicated chat with the advertiser opens, and the exchange stays isolated from the conversation they started. The test runs with some US advertisers.","threadsPost":null,"newsletterBlurb":"OpenAI has begun testing Sponsored Agents, an ad format where clicking a ChatGPT ad opens a dedicated chat with the advertiser, customized by that company, separate from the user's original conversation. The test runs with some advertisers in the United States, which also get prompt-based ad creation in ChatGPT Work and a performance measurement tool.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260917-openai-sponsored-agents/\",\"title\":\"OpenAI Begins Testing Ad-Sponsored AI Agents, a System That Lets Users Chat With Corporate-Sponsored AI\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4480,"outputTokens":555,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789618469,"createdAt":"2026-09-17T04:11:00.000Z","publishedAt":"2026-09-17T04:13:25.000Z","updatedAt":"2026-09-17T04:13:25.000Z"},"cluster":{"id":"c_eabc879691d137d133c9e280","canonicalTitle":"OpenAIが広告スポンサードAIエージェントのテストを開始、企業がスポンサーとなるAIとチャットできる仕組み","representativeArticleId":"a_7f12e14a02e1a78f2283aa60","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-17T03:10:00.000Z","lastSeenAt":"2026-09-17T03:10:00.000Z","updatedAt":"2026-09-17T04:13:21.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260917-openai-sponsored-agents/","title":"OpenAIが広告スポンサードAIエージェントのテストを開始、企業がスポンサーとなるAIとチャットできる仕組み"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"other","is_roundup":false},"keyFacts":null}