{"rewrite":{"id":"r_1219baff2ac0f2fd6ef97cec","clusterId":"c_90403c37388368ede941839c","slug":"openai-adds-virtual-try-on-to-chatgpt-shopping","model":"deepseek-v4-1-flash","headline":"OpenAI Adds Virtual Try-On to ChatGPT Shopping","summary":"OpenAI updated ChatGPT on October 1, 2026, adding a \"Try on\" button that generates an image of a user wearing a selected item of clothing or an accessory. Users upload a selfie, and ChatGPT Images 2.5 produces the image. A favorites feature saves items, and try-on images saved with them, for later. OpenAI says the features are rolling out worldwide.","whyItMatters":"OpenAI is rebuilding its shopping push around image generation after the direct-purchase feature it added in April 2025 did not deliver the results it expected, according to TechCrunch.","webCardHtml":"\u003cp\u003eThe \u0026#34;Try on\u0026#34; button appears on clothing and accessories presented inside ChatGPT. Pressing it prompts the user to take or choose a selfie, and ChatGPT Images 2.5, announced on September 8, 2026, generates an image of that person wearing the item. Users can also upload a screenshot or a product image and ask ChatGPT to put it on them.\u003c/p\u003e\u003cp\u003eItems can be saved to favorites by clicking the icon at the top right of the listing. If an item was virtually tried on, the generated image is saved with it. OpenAI also says ChatGPT can assemble a full outfit from a written description or find purchasable products from a photo of a person\u0026#39;s outfit.\u003c/p\u003e","blueskyPost":"Try-on runs on ChatGPT Images 2.5, which is the same model behind the image generation users already have. What OpenAI is really shipping is a consumer photo pipeline tied to a shopping catalog.","twitterPost":"The try-on button runs on ChatGPT Images 2.5, so virtual fitting is a text-to-image feature wearing a shopping label.","threadsPost":"The try-on button runs on ChatGPT Images 2.5, the same image model already in ChatGPT. So OpenAI is pointing a consumer text-to-image feature at a shopping catalog. If the fits hold up on real bodies, the fitting room moves into the chat window.","newsletterBlurb":"OpenAI updated ChatGPT on October 1, 2026 with a \"Try on\" button that generates an image of a user wearing a selected item of clothing or an accessory. Uploading a selfie triggers ChatGPT Images 2.5, announced on September 8, 2026, to produce the image, and a favorites feature saves items along with their try-on images. OpenAI says the features are rolling out worldwide.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20261002-chatgpt-virtually-try-on-clothing/\",\"title\":\"ChatGPT Adds New Feature for Virtual Clothing Try-On\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4659,"outputTokens":581,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791252436,"createdAt":"2026-10-06T02:05:13.000Z","publishedAt":"2026-10-06T02:06:10.000Z","updatedAt":"2026-10-06T02:06:10.000Z"},"cluster":{"id":"c_90403c37388368ede941839c","canonicalTitle":"ChatGPTが服をバーチャル試着できる新機能を追加","representativeArticleId":"a_f9431602b36fec11a3448ec6","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-02T04:02:00.000Z","lastSeenAt":"2026-10-02T04:02:00.000Z","updatedAt":"2026-10-06T02:06:06.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20261002-chatgpt-virtually-try-on-clothing/","title":"ChatGPTが服をバーチャル試着できる新機能を追加"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}