{"rewrite":{"id":"r_5ca15714c4095ef1095e3a83","clusterId":"c_388b9e36cc673646a42c7351","slug":"odoriji-to-sell-mizusawa-15-udon-ale-from-october-10","model":"deepseek-v4-1-flash","headline":"ODORIJI to Sell Mizusawa 15 UDON ALE from October 10","summary":"ODORIJI will sell Mizusawa 15 UDON ALE, a 5.0% craft beer brewed with offcuts from Mizusawa udon production, on its EC site from October 10, 2026. The test run is 350ml cans limited to 480 units, with sales planned at restaurants, cafes, and retail stores along Mizusawa Udon Kaido and in Ikaho Onsen. Sakazuki Brewing handles brewing.","whyItMatters":"A regional upcycling project turns udon production waste into a sellable beer, with distribution tied to the same udon road and onsen towns the ingredient comes from.","webCardHtml":"\u003cp\u003eThe offcuts left over at udon shops along Mizusawa Udon Kaido are crushed and held in temperature-controlled hot water, where enzymes from beer malt convert the wheat starch into sugar before fermentation. The result is a 5.0% beer with what the development team describes as a faint sweetness and a fruity note.\u003c/p\u003e\u003cp\u003ePlanning comes from Enmusubi Craft by ODORIJI, whose planner previously worked on products at a major beer brewery. Brewing is handled by Sakazuki Brewing, with Naoko Kanayama, a former Asahi Breweries brewer, in charge.\u003c/p\u003e","blueskyPost":"ODORIJI caps the first run of Mizusawa 15 UDON ALE at 480 cans, a volume that tests upcycled UDON offcuts as a sellable ingredient before any wider supply commitment.","twitterPost":"480 cans is a supply test, not a launch. ODORIJI is learning whether upcycled UDON offcuts can scale before it commits.","threadsPost":"ODORIJI's 480-can run of Mizusawa 15 UDON ALE is a supply test disguised as a product drop. The company is learning whether UDON offcuts can be brewed at scale before it commits to restaurants, cafes, and stores along Mizusawa UDON Kaido and in Ikaho Onsen.","newsletterBlurb":"ODORIJI will begin selling Mizusawa 15 UDON ALE, a 5.0% craft beer brewed with offcuts from Mizusawa udon production, on its EC site from October 10, 2026. The test sale is limited to 480 cans of 350ml, with restaurant, cafe, and retail sales planned along Mizusawa Udon Kaido and in Ikaho Onsen. Brewing is by Sakazuki Brewing, and a permanent release depends on how the test run sells.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/441/4441755/?rss\",\"title\":\"Craft Beer \\\"Mizusawa 15 UDON ALE\\\" Upcycled from Mizusawa Udon Offcuts to Launch October 10\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4724,"outputTokens":688,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791619627,"createdAt":"2026-10-10T08:01:25.000Z","publishedAt":"2026-10-10T08:06:05.000Z","updatedAt":"2026-10-10T08:06:05.000Z"},"cluster":{"id":"c_388b9e36cc673646a42c7351","canonicalTitle":"水沢うどんの端材をアップサイクルしたクラフトビール「水沢15 UDON ALE」を10月10日発売","representativeArticleId":"a_cf59ce262eb1f10aae7e8564","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Mizusawa 15 UDON ALE\"],\"studios\":[],\"people\":[],\"type\":\"release\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-10T05:08:23.000Z","lastSeenAt":"2026-10-10T05:08:23.000Z","updatedAt":"2026-10-10T08:06:06.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/441/4441755/?rss","title":"水沢うどんの端材をアップサイクルしたクラフトビール「水沢15 UDON ALE」を10月10日発売"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Mizusawa 15 UDON ALE"],"studios":[],"people":[],"type":"release","domain":"other","is_roundup":false},"keyFacts":null}