{"rewrite":{"id":"r_36f83e7cf9918a165b77f823","clusterId":"c_57cce1c6261856c82935d72e","slug":"nothing-ceo-says-memory-now-the-most-expensive-smartphone-component","model":"deepseek-v4-flash","headline":"Nothing CEO Says Memory Now the Most Expensive Smartphone Component","summary":"Carl Pei, CEO of Nothing, stated that memory has become the most expensive component in smartphones, accounting for over 50% of hardware costs in some models. He predicts prices will continue rising beyond 2027, and that the best time to buy a phone was yesterday, with the next best time being now.","whyItMatters":"The statement from a major smartphone maker confirms that AI-driven memory demand is structurally reshaping hardware costs, ending the long-standing trend of annual spec upgrades without price increases.","webCardHtml":"\u003cp\u003eCarl Pei, CEO of smartphone maker Nothing, said memory is now the most expensive component in a smartphone, surpassing the processor and display. In some models, memory accounts for more than half of total hardware costs. Pei pointed to his company\u0026#39;s Phone (4a) as an example: memory costs doubled between the production decision and launch, then doubled again three months after the announcement. He predicts smartphone prices will continue to rise beyond 2027, and that the old model of increasing specs without raising prices is no longer sustainable. Pei said the best time to buy a phone was yesterday, and the next best time is now.\u003c/p\u003e","blueskyPost":"Nothing CEO Carl Pei says memory is now the most expensive smartphone component, topping processors and displays. He predicts prices will keep rising beyond 2027, and that the best time to buy was yesterday.","twitterPost":"Nothing CEO Carl Pei says memory is now the most expensive smartphone component, accounting for over 50% of hardware costs in some models. He predicts prices will keep rising beyond 2027, and that the best time to buy was yesterday.","threadsPost":null,"newsletterBlurb":"Nothing CEO Carl Pei stated that memory has become the most expensive component in smartphones, surpassing processors and displays. He predicts prices will continue rising beyond 2027, and that the era of getting more for less is over. Pei said the best time to buy a phone was yesterday.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260615-nothing-ceo-smartphone-memory-opinion/\",\"title\":\"Nothing's CEO predicts smartphone prices will rise further, with soaring memory accounting for more than half the cost in some models\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4268,"outputTokens":527,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781496602,"createdAt":"2026-06-15T04:00:59.000Z","publishedAt":"2026-06-15T04:04:57.000Z","updatedAt":"2026-06-15T04:04:57.000Z"},"cluster":{"id":"c_57cce1c6261856c82935d72e","canonicalTitle":"NothingのCEOが「スマホの価格はさらに上がる」と予想、高騰するメモリが一部モデルで価格の半分以上を占める事態に","representativeArticleId":"a_bca3cfe97a35eae086bd885e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Carl Pei\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-15T03:29:00.000Z","lastSeenAt":"2026-06-15T03:29:00.000Z","updatedAt":"2026-06-15T04:04:57.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260615-nothing-ceo-smartphone-memory-opinion/","title":"NothingのCEOが「スマホの価格はさらに上がる」と予想、高騰するメモリが一部モデルで価格の半分以上を占める事態に"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Carl Pei"],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Nothing CEO Carl Pei said memory is now the most expensive component in a smartphone, surpassing the processor and display.","In some smartphone models, memory accounts for more than half of total hardware costs.","Pei said memory costs for Nothing's Phone (4a) doubled between the production decision and launch, then doubled again three months after the announcement.","Pei predicts smartphone prices will continue to rise beyond 2027.","Pei said the best time to buy a phone was yesterday, and the next best time is now."]}