{"rewrite":{"id":"r_47df51cf0c49c4eaf84c7f2f","clusterId":"c_5e817bc56cd09ead3bacdd73","slug":"noroi-ayashi-dev-team-details-death-loop-structure-at-tokyo-game-show-2026","model":"deepseek-v4-1-flash","headline":"Noroi Ayashi Dev Team Details Death-Loop Structure At Tokyo Game Show 2026","summary":"Clover Lab is developing Noroi Ayashi for Switch 2 and Switch, with Game Source Entertainment planning a 2027 release. Producer Shuhei Shinagawa described a horror game built on death loops, where players retry to learn clues and clear at their own pace. Development is about 50 percent complete. Manga artist Rensuke Oshikiri handles character design.","whyItMatters":"Shinagawa frames Noroi Ayashi around player knowledge rather than character progression, which is an unusual design position for a horror action adventure and the main thing the project is being sold on.","webCardHtml":"\u003cp\u003eShuhei Shinagawa, who heads Super Niche and previously served as president of Nippon Ichi Software until 2022, is producing the game and writing its scenario under the pen name Kitayama Roman. He said a skilled player could finish it in around 15 hours, with puzzles stretching that time.\u003c/p\u003e\u003cp\u003eThe project pairs Clover Lab\u0026#39;s development with character design by manga artist Rensuke Oshikiri. Shinagawa said he approached Oshikiri through Mikado game center manager Ikeda, and Oshikiri took the work after the two met and ate together.\u003c/p\u003e","blueskyPost":"Noroi Ayashi is 50 percent complete for a 2027 release on Switch 2 and Switch. Death-loop horror built on player retries puts the repetition cycle at the center of the design, not the scare.","twitterPost":"Noroi Ayashi is 50 percent built for 2027. Clover Lab's death-loop horror makes retrying the mechanic, not the scare, the core.","threadsPost":"Noroi Ayashi is about 50 percent complete for a 2027 release on Switch 2 and Switch. Clover Lab's death-loop horror makes retrying the mechanic. Players learn clues by dying and clear at their own pace, which puts the repetition cycle at the center of the design rather than the scare.","newsletterBlurb":"At Tokyo Game Show 2026, producer Shuhei Shinagawa explained how Noroi Ayashi uses death loops to build player knowledge rather than character power. Clover Lab is developing the horror action adventure for Switch 2 and Switch, with GSE planning a 2027 release. Manga artist Rensuke Oshikiri is handling character design.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/044/G104441/20260920020/\",\"title\":\"Knowledge gained through death loops becomes the key to clearing the game. We asked Shinagawa Shuhei, the man behind \\\"Noroi Ayashi,\\\" about his commitment to horror and his production style [TGS2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4828,"outputTokens":597,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789880361,"createdAt":"2026-09-20T04:53:43.000Z","publishedAt":"2026-09-20T04:58:20.000Z","updatedAt":"2026-09-20T04:58:20.000Z"},"cluster":{"id":"c_5e817bc56cd09ead3bacdd73","canonicalTitle":"死に戻りで得た知識が，攻略の鍵になる。「ノロイあやし」を手がける新川宗平氏に，ホラーへのこだわりと制作スタイルを聞いた［TGS2026］","representativeArticleId":"a_86807c46fc92b90fd8d724f3","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Noroi Ayashi\"],\"studios\":[],\"people\":[\"Sohei Niikawa\",\"Rensuke Oshikiri\"],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-20T03:58:55.000Z","lastSeenAt":"2026-09-20T03:58:55.000Z","updatedAt":"2026-09-20T04:58:20.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/044/G104441/20260920020/","title":"死に戻りで得た知識が，攻略の鍵になる。「ノロイあやし」を手がける新川宗平氏に，ホラーへのこだわりと制作スタイルを聞いた［TGS2026］"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Noroi Ayashi"],"studios":[],"people":["Sohei Niikawa","Rensuke Oshikiri"],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}