{"rewrite":{"id":"r_b23fc75fd81e770bcad10f66","clusterId":"c_ccffe2717bebe6862c141751","slug":"no-more-film-thief-campaign-revamps-with-smartphone-focus-and-multilingual-support","model":"deepseek-v4-flash:free","headline":"No More Film Thief Campaign Revamps With Smartphone Focus and Multilingual Support","summary":"The \"NO MORE 映画泥棒\" (No More Film Thief) anti-piracy campaign will update its cinema commercials and graphics starting August 28. The new visuals center on a man using a smartphone to film the screen. The campaign adds multilingual messaging and introduces the Japan Film Production Properization Organization (Eiteki) at the end of the video.","whyItMatters":"The update shifts the iconic campaign's focus to smartphone filming and multilingual reach, acknowledging changes in how audiences watch films and who visits Japanese cinemas.","webCardHtml":"\u003cp\u003eThe \u0026#34;NO MORE 映画泥棒\u0026#34; (No More Film Thief) campaign, known for its cat-and-mouse chase between a camera-wielding man and a patrol-light man, is being retired in its current form. The organizing committee \u0026#34;映画館に行こう！\u0026#34; (Let\u0026#39;s Go to the Cinema!) announced on August 22 that new commercials and graphics will roll out at theaters starting August 28.\u003c/p\u003e\u003cp\u003eThe refreshed video shows a suspicious man in a theater seat pulling out a smartphone and pointing it at the screen. The message \u0026#34;Filming a movie is a crime\u0026#34; is delivered in a way tailored to the modern viewing environment. To reach the diverse audiences visiting Japanese cinemas, the campaign now includes multilingual displays. The end of the video also introduces Eiteki, a third-party organization established by the film industry to support fair working conditions for filmmakers, production companies, and freelance staff.\u003c/p\u003e","blueskyPost":"The No More Film Thief campaign updates its theater ads on Aug 28. Focus: smartphone filming is a crime, multilingual messaging for diverse audiences, and an intro to the film industry properization org.","twitterPost":"The No More Film Thief anti-piracy campaign gets a refresh from Aug 28. New ads center on smartphone filming, add multilingual support, and introduce the film industry properization organization.","threadsPost":null,"newsletterBlurb":"The iconic No More Film Thief anti-piracy campaign is updating its theater commercials and graphics. Starting August 28, new ads highlight the dangers of filming with a smartphone, add multilingual support for diverse audiences, and introduce the film industry properization organization.","attributionJson":"[{\"source\":\"Cinema Today\",\"url\":\"https://www.cinematoday.jp/news/N0156461\",\"title\":\"「NO MORE 映画泥棒」CMがリニューアル　スマホが登場　多言語対応で映画盗撮防止を発信\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4669,"outputTokens":576,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787372508,"createdAt":"2026-08-22T04:13:51.000Z","publishedAt":"2026-08-22T04:16:44.000Z","updatedAt":"2026-08-22T04:13:51.000Z"},"cluster":{"id":"c_ccffe2717bebe6862c141751","canonicalTitle":"「NO MORE 映画泥棒」CMがリニューアル　スマホが登場　多言語対応で映画盗撮防止を発信","representativeArticleId":"a_5bfc17b2069fef30fc698e01","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"NO MORE 映画泥棒\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-22T03:00:00.000Z","lastSeenAt":"2026-08-22T03:00:00.000Z","updatedAt":"2026-08-22T04:16:45.000Z"},"attribution":[{"source":"Cinema Today","url":"https://www.cinematoday.jp/news/N0156461","title":"「NO MORE 映画泥棒」CMがリニューアル　スマホが登場　多言語対応で映画盗撮防止を発信"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["NO MORE 映画泥棒"],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}