{"rewrite":{"id":"r_6f10d93c83949e5212c4966b","clusterId":"c_efc7540a03cc0be43f11a05d","slug":"nippon-columbia-opens-pre-add-campaign-for-nephla-debut-single-luminaria","model":"deepseek-v4-1-flash","headline":"Nippon Columbia Opens Pre-Add Campaign for NEPHLA Debut Single LUMINARIA","summary":"Nippon Columbia began a pre-add and pre-save campaign on October 21 for VSinger NEPHLA's major debut single 'LUMINARIA,' out digitally October 28. Registrants on Apple Music or Spotify between October 21 at 20:00 and October 27 at 23:59 receive a smartphone wallpaper with a signature and message. The 'LUMINARIA' music video premieres October 28 at 22:00, after a Major Debut Commemorative LIVE Stream from 20:00 on NEPHLA's YouTube channel.","whyItMatters":"The campaign turns a digital release into a measurable funnel: Nippon Columbia is trading a downloadable wallpaper for pre-adds and pre-saves in the week before the single lands, and the MV premiere is timed to the end of the same night's live stream.","webCardHtml":"\u003cp\u003eThe single carries credits beyond NEPHLA\u0026#39;s vocals: lyrics by Asue Sakura and Kenta Kuriyama, music by Kenta Kuriyama and YouSee, and arrangement by YouSee and APAZZI. The release is digital, dated Wednesday, October 28, 2026.\u003c/p\u003e\u003cp\u003eA separate in-person date follows. The NEPHLA Major Debut Commemorative Release PARTY is set for Monday, November 23, 2026 at SONORRA in Tennozu Isle, doors at 16:00 and show at 17:00. NEPHLA moved to the name in March 2025 after performing as nah, and the profile lists 111,000 YouTube subscribers as of April 2026.\u003c/p\u003e","blueskyPost":"Nippon Columbia's wallpaper perk runs through October 27, a day before LUMINARIA lands. The pre-add window closes before the song exists, so the reward buys registration, not listening.","twitterPost":"Nippon Columbia's signed wallpaper closes October 27, a day before LUMINARIA is out. The pre-add reward buys registration, not listening.","threadsPost":"Nippon Columbia's pre-add perk ends October 27, a day before LUMINARIA is released. The wallpaper with NEPHLA's signature is paid out for registering, so the campaign collects names and saves ahead of a song nobody can stream yet. The October 28 live stream and MV premiere then work the same crowd.","newsletterBlurb":"Nippon Columbia has opened a pre-add and pre-save campaign for VSinger NEPHLA's major debut single LUMINARIA, out digitally October 28. Registrants on Apple Music or Spotify through October 27 receive a smartphone wallpaper with a signature and message. The music video premieres October 28 at 22:00, following a live stream from 20:00 on NEPHLA's YouTube channel, and a release party is set for November 23 at SONORRA.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/160641\",\"title\":\"VSinger NEPHLA's Major Debut Single 'LUMINARIA' Pre-add/Pre-save Campaign Begins; 'LUMINARIA' MV to Premiere October 28 at 22:00\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4526,"outputTokens":745,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792585345,"createdAt":"2026-10-21T12:19:21.000Z","publishedAt":"2026-10-21T12:21:12.000Z","updatedAt":"2026-10-21T12:21:12.000Z"},"cluster":{"id":"c_efc7540a03cc0be43f11a05d","canonicalTitle":"VSinger「NEPHLA」メジャーデビューシングル「LUMINARIA」のPre-add/Pre-saveキャンペーンが開始　10/28 22時からは「LUMINARIA」のMVがプレミア公開","representativeArticleId":"a_c53cae8223d9c9ee06195fc4","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"LUMINARIA\"],\"studios\":[\"Nippon Columbia\"],\"people\":[\"NEPHLA\"],\"type\":\"release\",\"domain\":\"music\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-21T11:00:00.000Z","lastSeenAt":"2026-10-21T11:00:00.000Z","updatedAt":"2026-10-21T12:21:07.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/160641","title":"VSinger「NEPHLA」メジャーデビューシングル「LUMINARIA」のPre-add/Pre-saveキャンペーンが開始　10/28 22時からは「LUMINARIA」のMVがプレミア公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["LUMINARIA"],"studios":["Nippon Columbia"],"people":["NEPHLA"],"type":"release","domain":"music","is_roundup":false},"keyFacts":null}