{"rewrite":{"id":"r_1212267d1d70e936afd142a9","clusterId":"c_a5d271ca9e26c41cdcb63629","slug":"nijisanji-livers-ibrahim-kaisei-fuyuki-hakase-furen-e-lustario-join-kao-iroka-campaign","model":"deepseek-v4-flash","headline":"Nijisanji Livers Ibrahim, Kaisei, Fuyuki Hakase, Furen E. Lustario Join Kao IROKA Campaign","summary":"Kao's premium fabric softener brand IROKA has launched a collaboration with four Nijisanji VTubers: Ibrahim, Kaisei, Fuyuki Hakase, and Furen E. Lustario. A web commercial began streaming July 9, and a special YouTube live stream on Ibrahim's channel is set for July 16 at 8:00 PM JST, where campaign details will be announced.","whyItMatters":"The tie-up pairs a major consumer goods brand with four male-branch Nijisanji talents, signaling continued expansion of VTuber marketing into household product categories.","webCardHtml":"\u003cp\u003eKao Corporation\u0026#39;s premium fabric softener IROKA has enlisted four Nijisanji livers for a new campaign. Ibrahim, Kaisei, Fuyuki Hakase, and Furen E. Lustario appear in the web commercial \u0026#34;IROKA kara no Surprise-hen,\u0026#34; which began distribution on July 9. The four will also host a special YouTube live stream on Ibrahim\u0026#39;s channel on July 16 at 8:00 PM JST, during which full campaign details and a dedicated special site will be revealed.\u003c/p\u003e","blueskyPost":"Kao IROKA collab with Nijisanji: Ibrahim, Kaisei, Fuyuki Hakase, Furen E. Lustario. Web CM out now; live stream July 16 on Ibrahim's channel for campaign details.","twitterPost":"Kao IROKA x Nijisanji: Ibrahim, Kaisei, Fuyuki Hakase, Furen E. Lustario star in new web CM. Live stream July 16 on Ibrahim's channel for campaign info.","threadsPost":null,"newsletterBlurb":"Kao's premium fabric softener IROKA has launched a collaboration with four Nijisanji livers: Ibrahim, Kaisei, Fuyuki Hakase, and Furen E. Lustario. A web commercial is now streaming, and a special YouTube live stream on July 16 will announce campaign details.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/148233\",\"title\":\"Kao's Premium Fabric Softener \\\"IROKA\\\" Collaborates with \\\"Nijisanji\\\" - Special YouTube Live Stream on July 16 at 8:00 PM\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4205,"outputTokens":560,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783850130,"createdAt":"2026-07-12T09:47:53.000Z","publishedAt":"2026-07-12T09:52:28.000Z","updatedAt":"2026-07-12T09:47:53.000Z"},"cluster":{"id":"c_a5d271ca9e26c41cdcb63629","canonicalTitle":"花王のプレミアム柔軟剤「IROKA」と「にじさんじ」がコラボ　7/16 20時からYouTube特別ライブ配信を実施","representativeArticleId":"a_82212b855b30f006d8f55645","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"IROKA\"],\"studios\":[],\"people\":[\"イブラヒム\",\"魁星\",\"葉加瀬冬雪\",\"フレン・E・ルスタリオ\"],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T03:04:15.000Z","lastSeenAt":"2026-07-09T03:04:15.000Z","updatedAt":"2026-07-12T09:52:28.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/148233","title":"花王のプレミアム柔軟剤「IROKA」と「にじさんじ」がコラボ　7/16 20時からYouTube特別ライブ配信を実施"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["IROKA"],"studios":[],"people":["イブラヒム","魁星","葉加瀬冬雪","フレン・E・ルスタリオ"],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":null}