{"rewrite":{"id":"r_dc35a0e1d8b309d52b3a717a","clusterId":"c_2e1c010c633a8bf66c4b3f0c","slug":"nexon-developer-details-ai-driven-user-research-platform-insight-finder-at-ndc26","model":"deepseek-v4-flash","headline":"Nexon Developer Details AI-Driven User Research Platform Insight Finder at NDC26","summary":"At Nexon Developers Conference 26, Lee Se-hwan of Nexon Korea's Game UX Analysis Team presented a session on the user research analysis platform Insight Finder, which he planned and developed. He discussed how AI can be applied to user research not as mere automation but as a rethinking of standardization, assetization, and access rights. Lee outlined three recurring difficulties in analyzing research results: time constraints, judgment verification, and loss of organizational knowledge.","whyItMatters":"The session offers a concrete look at how a major game publisher is rethinking user research workflows with AI, addressing persistent problems of time, statistical rigor, and knowledge retention that plague game development teams.","webCardHtml":"\u003cp\u003eLee Se-hwan of Nexon Korea\u0026#39;s Game UX Analysis Team presented a session at NDC26 on Insight Finder, a platform he designed to address three core difficulties in user research analysis. He identified time pressure as a primary issue: survey responses require noise removal, coding, cross-tabulation, log integration, statistical verification, and reporting, all under a three-week deadline. The second difficulty is judgment verification: a 0.6-point satisfaction difference between hardcore and light users, for example, cannot be interpreted by intuition alone, but statistical testing is not accessible to planners on demand. The third is knowledge loss: research insights vanish into PPT or PDF files stored in Notion or messengers, and past reports fed to LLMs like GraphRAG risk hallucination when game-specific context is missing.\u003c/p\u003e","blueskyPost":"At NDC26, Nexon's Lee Se-hwan detailed Insight Finder, an AI-assisted user research platform tackling time pressure, statistical verification, and knowledge loss in game development.","twitterPost":"At NDC26, Nexon's Lee Se-hwan detailed Insight Finder, an AI-assisted user research platform tackling time pressure, statistical verification, and knowledge loss in game development.","threadsPost":null,"newsletterBlurb":"At Nexon Developers Conference 26, Lee Se-hwan presented Insight Finder, a user research analysis platform he developed. He outlined three persistent difficulties in analyzing player feedback: time constraints, the need for proper statistical verification, and the loss of organizational knowledge when insights are buried in reports. The session proposed rethinking research through AI-driven standardization, assetization, and access rights.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/991/G999110/20260617019/\",\"title\":\"What to Entrust to AI and What Not to: A Report on the Session on Nexon's User Research Analysis Platform \\\"Insight Finder\\\" [NDC26]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4196,"outputTokens":604,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781682838,"createdAt":"2026-06-17T07:45:50.000Z","publishedAt":"2026-06-17T07:49:57.000Z","updatedAt":"2026-06-17T07:49:57.000Z"},"cluster":{"id":"c_2e1c010c633a8bf66c4b3f0c","canonicalTitle":"AIに何を任せ，何を任せないのか。ネクソンのユーザーリサーチ分析プラットフォーム「Insight Finder」開発の知見が語られたセッションをレポート［NDC26］","representativeArticleId":"a_0c481eefa1200e6dbcebf110","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Nexon\"],\"people\":[\"イ・セファン\"],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-17T07:08:34.000Z","lastSeenAt":"2026-06-19T10:00:00.000Z","updatedAt":"2026-06-19T10:05:44.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/991/G999104/20260619034/","title":"「エージェント社会には憲法が必要。その最初の実験場はゲームだ」――AIエージェント社会の未来を語る［NDC26］"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Nexon"],"people":["イ・セファン"],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}