{"rewrite":{"id":"r_983128b8f28347f4967c01dd","clusterId":"c_5bf09ea7bdae47d0bd615d23","slug":"new-blood-interactive-ceo-on-why-exhibiting-at-bitsummit-is-a-dream-for-western","model":"deepseek-v4-flash","headline":"New Blood Interactive CEO on Why Exhibiting at BitSummit Is a Dream for Western Devs","summary":"New Blood Interactive CEO Dave Oshry said exhibiting at Japanese events like BitSummit is a dream for Western game industry people, in an interview published by Game Spark on May 28, 2026. The publisher, known for retro-style FPS titles such as ULTRAKILL, DUSK, and Amid Evil, brought Tenebris Somnia and the dungeon crawler Dungeons of DUSK to BitSummit PUNCH in Kyoto. Oshry noted that many Western developers grew up on Japanese games and want their own games accepted in Japan. The company's booth featured a blood-soaked bed display recreating a scene from Tenebris Somnia, built by Ukiyo Studios staff. Regarding localization, Oshry said DUSK already has Japanese support, and ULTRAKILL will get a Japanese localization when version 1.0 launches. He acknowledged that data on demand for retro FPS in Japan is limited, but said the company values direct fan feedback. Tenebris Somnia is planned for release within the year.","whyItMatters":"New Blood Interactive's BitSummit presence signals a deliberate push into the Japanese market for a Western publisher whose retro FPS niche has historically had low visibility there.","webCardHtml":"\u003cp\u003eNew Blood Interactive CEO Dave Oshry told Game Spark that exhibiting at BitSummit PUNCH in Kyoto was a long-held goal for the company, not a reaction to the success of any single localized title. The publisher, which started in 2013 and recently celebrated its 12th anniversary, brought two games to the show: Tenebris Somnia, a live-action and pixel-art survival horror hybrid supervised by Airdorf, and Dungeons of DUSK, a turn-based dungeon crawler. Oshry described exhibiting a turn-based game in Japan, the primary market for the Wizardry series, as another dream fulfilled.\u003c/p\u003e\u003cp\u003eThe booth's centerpiece was a bed display splattered with blood, recreating a scene from Tenebris Somnia. Ukiyo Studios interpreter Mr. Takahashi said he built the display himself on setup night, using materials matching those in the game's live-action film segments. Oshry said the display drew strong visitor reactions and reflected the company's philosophy of going beyond standard playable booths.\u003c/p\u003e\u003cp\u003eOn localization, Oshry said DUSK already supports Japanese, and ULTRAKILL will receive Japanese localization when version 1.0 ships across PC, Nintendo Switch 2, PS5, and Xbox. He acknowledged that the company lacks data on Japanese demand for retro FPS and boomer shooters, but said fan feedback at events and on social media directly influences their decisions. Takahashi added that Tenebris Somnia is being developed with localization in mind from the start, a shift from earlier titles like FAITH: The Unholy Trinity, which required a full rebuild for Japanese support.\u003c/p\u003e","blueskyPost":"New Blood Interactive's BitSummit booth featured a blood-spattered bed from Tenebris Somnia, recreated in collaboration with Ukiyo Studios.","twitterPost":"New Blood's BitSummit booth recreated Tenebris Somnia's bed scene with Ukiyo Studios, not a corporate marketing team.","threadsPost":"New Blood Interactive's BitSummit booth had a blood-soaked bed from Tenebris Somnia. The display was built by Ukiyo Studios using the same materials as the game's live-action film, not by a corporate marketing team. It embodies the studio's DIY philosophy.","newsletterBlurb":"New Blood Interactive CEO Dave Oshry told Game Spark that exhibiting at BitSummit PUNCH in Kyoto was a dream come true for the Western retro FPS publisher. The company brought Tenebris Somnia and Dungeons of DUSK, and Oshry confirmed ULTRAKILL will receive Japanese localization when version 1.0 launches. He said the company values direct fan feedback to gauge demand in Japan.","attributionJson":"[{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/05/28/167060.html\",\"title\":\"\\\"Exhibiting in Japan is a dream for Western industry people\\\" - What does the retro-style horror \u0026 FPS giant see in Japan? New Blood Interactive CEO Interview [BitSummit PUNCH]\"}]","lintFlagsJson":"[]","lintHits":0,"costUsd":0,"inputTokens":9791,"outputTokens":967,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1779993018,"createdAt":"2026-05-28T11:32:04.000Z","publishedAt":"2026-05-28T11:45:02.000Z","updatedAt":"2026-05-28T11:45:02.000Z"},"cluster":{"id":"c_5bf09ea7bdae47d0bd615d23","canonicalTitle":"「日本に出展するのは西洋の業界人にとって夢のようなものです」レトロ風ホラー\u0026FPSの雄は日本に何を見る？New Blood Interactive CEOインタビュー【BitSummit PUNCH】","representativeArticleId":"a_c6a73bf040bd5185796959fe","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"New Blood Interactive\"],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-05-28T09:30:04.000Z","lastSeenAt":"2026-05-28T10:30:04.000Z","updatedAt":"2026-05-28T11:45:02.000Z"},"attribution":[{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/05/28/167064.html","title":"大手インディゲームパブリッシャー初のBitSummit出展！tinyBuild代表にインタビュー【BitSummit PUNCH】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["New Blood Interactive"],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["New Blood Interactive CEO Dave Oshry said exhibiting at BitSummit PUNCH in Kyoto was a long-held goal for the company, in an interview published by Game Spark on May 28, 2026.","The publisher brought two games to BitSummit: Tenebris Somnia, a live-action and pixel-art survival horror hybrid, and Dungeons of DUSK, a turn-based dungeon crawler.","The booth featured a blood-soaked bed display recreating a scene from Tenebris Somnia, built by Ukiyo Studios staff on setup night.","ULTRAKILL will receive Japanese localization when version 1.0 launches across PC, Nintendo Switch 2, PS5, and Xbox; DUSK already supports Japanese.","Tenebris Somnia is planned for release within the year and is being developed with localization in mind from the start."]}