{"rewrite":{"id":"r_0ac51cb21cf7140c3c7e0262","clusterId":"c_2e0ffa2718f9fc63a19286f4","slug":"new-balance-s-990v7-to-appear-at-meet-your-art-festival-2026","model":"deepseek-v4-1-flash","headline":"New Balance's 990v7 to Appear at MEET YOUR ART FESTIVAL 2026","summary":"MEET YOUR ART FESTIVAL 2026 runs from Friday, October 9 to Monday, October 12, 2026 in Tokyo's Tennozu area. New Balance joins as Lead Partner, and the festival's NB EXHIBITION, titled \"New Balance MADE IN U.S.A.,\" centers on the 990 series. The latest model, the 990v7, will be exhibited ahead of its global information release. Photography and video recording of that exhibit are prohibited for visitors and media.","whyItMatters":"New Balance is putting the 990v7 in front of a festival audience before any global information release, and the no-photography rule keeps the model's first public appearance confined to the people who walk into the Tennozu venue.","webCardHtml":"\u003cp\u003eThe 990v7 will be on view inside the festival\u0026#39;s NB EXHIBITION, which traces the 990 line and the culture scene around each generation. Work by artist GOO CHOKI PAR, music by Takefumi Ezaki, fragrance by Kan Izumi, and diagrams by a research collective sit alongside the shoes. October 11 is billed as \u0026#34;New Balance Day,\u0026#34; with a running event, a talk session featuring athletes and artists, and live performances under the theme \u0026#34;ART \u0026amp; SPORTS.\u0026#34; The exhibition is organized by the MEET YOUR ART FESTIVAL Executive Committee with the Tokyo Metropolitan Government.\u003c/p\u003e","blueskyPost":"New Balance bars all photo and video of the 990v7 display at MEET YOUR ART FESTIVAL 2026, so the shoe's first public appearance is also its least documented one.","twitterPost":"New Balance bans cameras at the 990v7 display in Tokyo, making its first public viewing also its least photographed.","threadsPost":"New Balance's rule against photography and recording at the MEET YOUR ART FESTIVAL 2026 exhibit means the 990v7 gets seen in Tokyo and captured nowhere. A first appearance that leaves only memory as a record.","newsletterBlurb":"MEET YOUR ART FESTIVAL 2026 runs October 9 to 12 in Tokyo's Tennozu area, with New Balance as Lead Partner. Its NB EXHIBITION centers on the 990 series and shows the 990v7 before the model's global information release. Photography and video are banned at that exhibit.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/437/4437306/?rss\",\"title\":\"MYAF2026 Special Exhibition \\\"New Balance MADE IN U.S.A.\\\" to Be Held! World Premiere of the Latest 990 Series Model, the \\\"990v7.\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4668,"outputTokens":639,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791141267,"createdAt":"2026-10-04T19:11:42.000Z","publishedAt":"2026-10-04T19:13:24.000Z","updatedAt":"2026-10-04T19:13:24.000Z"},"cluster":{"id":"c_2e0ffa2718f9fc63a19286f4","canonicalTitle":"MYAF2026 特別展覧会「New Balance MADE IN U.S.A.」を開催！990シリーズ最新モデル「990v7」を世界初展示。","representativeArticleId":"a_23e46354cd6f345d049b4934","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"New Balance MADE IN U.S.A.\",\"990v7\"],\"studios\":[\"New Balance\"],\"people\":[],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-25T04:00:00.000Z","lastSeenAt":"2026-09-25T04:00:00.000Z","updatedAt":"2026-10-04T19:13:20.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/437/4437306/?rss","title":"MYAF2026 特別展覧会「New Balance MADE IN U.S.A.」を開催！990シリーズ最新モデル「990v7」を世界初展示。"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["New Balance MADE IN U.S.A.","990v7"],"studios":["New Balance"],"people":[],"type":"event","domain":"other","is_roundup":false},"keyFacts":null}