{"rewrite":{"id":"r_053b30e9b7d20ed5db348f19","clusterId":"c_08e9bb6032f7e4b06f3d7751","slug":"netflix-puts-a-live-performer-inside-a-billboard-for-the-last-house","model":"deepseek-v4-flash:free","headline":"Netflix Puts a Live Performer Inside a Billboard for The Last House","summary":"Netflix installed a billboard at Sunset and Selma in Los Angeles, 30 feet up, built as a furnished living room with a man living inside. The performer communicates with passersby via whiteboard and stays from August 6 to 8. It promotes The Last House, a survival film streaming on Netflix since August 7.","whyItMatters":"The stunt turns a standard billboard into a live, interactive survival scenario that mirrors the film's premise of being trapped at home.","webCardHtml":"\u003cp\u003eThe billboard at Sunset and Selma in Los Angeles is a fully furnished living room, complete with bookshelves and chairs, suspended 30 feet above the street. A performer lives inside and uses a whiteboard to talk with people below. The wall under the window reads, \u0026#34;How long can you survive?\u0026#34;\u003c/p\u003e\u003cp\u003eThe room has air conditioning, according to EW.com. The performer is scheduled to stay from August 6 to 8. The film, The Last House, follows a family trapped in their home, fighting dwindling resources and an unknown threat outside. It began streaming on Netflix on August 7.\u003c/p\u003e","blueskyPost":"Netflix's The Last House puts a live performer in a billboard living room, turning a film's survival theme into a three-day public spectacle at Sunset and Selma.","twitterPost":"The Last House's billboard stunt makes the film's survival premise a live public exhibition in LA.","threadsPost":"Netflix's The Last House billboard at Sunset and Selma is a furnished living room 30 feet up, with a performer living inside for three days. The survival film's theme becomes a literal public experiment in endurance.","newsletterBlurb":"Netflix turned a Los Angeles billboard into a live survival scene for The Last House, with a performer living in a furnished room 30 feet up and talking to passersby on a whiteboard. The film, about a family trapped at home, is now streaming.","attributionJson":"[{\"source\":\"Cinema Today\",\"url\":\"https://www.cinematoday.jp/news/N0156265\",\"title\":\"Netflix、看板に人が住んでる...新作映画のプロモーションが話題\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4426,"outputTokens":506,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786196026,"createdAt":"2026-08-08T13:24:37.000Z","publishedAt":"2026-08-08T13:26:44.000Z","updatedAt":"2026-08-08T13:24:37.000Z"},"cluster":{"id":"c_08e9bb6032f7e4b06f3d7751","canonicalTitle":"Netflix、看板に人が住んでる…新作映画のプロモーションが話題","representativeArticleId":"a_e5ad53362d1b6db4fd424765","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-08T07:04:00.000Z","lastSeenAt":"2026-08-08T07:04:00.000Z","updatedAt":"2026-08-08T13:26:44.000Z"},"attribution":[{"source":"Cinema Today","url":"https://www.cinematoday.jp/news/N0156265","title":"Netflix、看板に人が住んでる…新作映画のプロモーションが話題"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}