{"rewrite":{"id":"r_b8da1f100d91a3243b629b2d","clusterId":"c_d0c753b96e87c45b7535c090","slug":"neighborhood-story-and-sanrio-characters-collab-pop-up-store-announced","model":"deepseek-v4-flash","headline":"Gokinjo Monogatari x Sanrio Pop-Up Store Runs in Four Cities From July","summary":"A pop-up store collaboration between Ai Yazawa's manga \"Gokinjo Monogatari\" and Sanrio characters will open in four Japanese cities starting July 10, 2026. The first venue is Tokyo's Yurakucho Marui, followed by Osaka's Namba Marui in August, Nagoya's PARCO in September, and Tokyo's Shibuya MODI in October. The collaboration visual shows Hello Kitty, My Melody, Pompompurin, and Kuromi wearing matching outfits with protagonist Mikako Koda. Merchandise includes plush toys, plush keychains, acrylic dioramas, double charm keychains, posters, sticker sets, can mirrors, hair clips, half-zip pullovers, and shopping bags. The Shibuya venue adds items such as mugs, towel handkerchiefs, pouches, hair ribbons, and loungewear. Customers spending 3,000 yen or more on related products receive one random postcard from a set of seven. The manga, which ran from 1995 to 1996 and received a TV anime adaptation, follows Mikako's coming-of-age story at Yazawa Art Academy.","whyItMatters":"This collaboration pairs a 1990s shoujo manga with Sanrio's globally recognized characters, bridging nostalgia and contemporary merchandise retail in a multi-city tour format.","webCardHtml":"\u003cp\u003eThe collaboration visual was newly drawn for the event. It shows Mikako Koda alongside Hello Kitty, My Melody, Pompompurin, and Kuromi all wearing matching outfits inspired by the manga\u0026#39;s fashion design setting. The Sanrio characters appear as round plush toys in those costumes, sold in five types at 5,280 yen each. Plush keychains of the same five characters cost 2,640 yen each. A plush pouch shaped like the \u0026#34;Happy Berry\u0026#34; motif is 2,750 yen.\u003c/p\u003e\n\u003cp\u003eAcrylic goods include closet-style dioramas in four types at 2,750 yen each and double charm keychains in four types at 1,100 yen each. Other merchandise across all venues includes A3 posters in four designs, sticker sets, can mirrors, hair clips in two designs, half-zip pullovers, and shopping bags. The Shibuya venue adds a mug, towel handkerchief, pouch, hair ribbon, and loungewear. The loungewear is the most expensive item at 13,200 yen.\u003c/p\u003e\n\u003cp\u003eAi Yazawa is also known for her later hit series \u0026#34;NANA.\u0026#34; The source articles describe \u0026#34;Gokinjo Monogatari\u0026#34; as a bright and stylish coming-of-age story that thoroughly portrays realistic emotions. The TV anime adaptation aired from September 1995 to September 1996. The pop-up store runs at Yurakucho Marui from July 10 to July 20, at Namba Marui in Osaka from August 21 to August 30, at Nagoya PARCO from September 12 to September 27, and at Shibuya MODI from October 16 to October 25.\u003c/p\u003e","blueskyPost":"Ai Yazawa's 'Gokinjo Monogatari' teams with Sanrio for a pop-up store in four cities starting July 10. Hello Kitty and My Melody wear matching outfits with Mikako Koda. Plush toys, acrylic dioramas, and Shibuya- loungewear are on offer.","twitterPost":"The 'Gokinjo Monogatari x Sanrio' pop-up store runs July-October 2026 across Tokyo, Osaka, and Nagoya. Spending ¥3,000 gets you a random postcard. Shibuya venue has mugs and hair ribbons.","threadsPost":"Sanrio is pairing with Ai Yazawa's Neighborhood Story for a pop-up tour starting July 10. The merchandise, plush toys, keychains, dioramas, reads as a deliberate play for the adult collector who grew up with both brands. That demographic overlap is the reason this collab exists.","newsletterBlurb":"Ai Yazawa's 'Gokinjo Monogatari' and Sanrio characters are collaborating on a pop-up store tour across four Japanese cities from July to October 2026. The merchandise includes plush toys, acrylic dioramas, and venue- apparel, with a purchase bonus postcard campaign.","attributionJson":"[{\"source\":\"Comic Natalie\",\"url\":\"https://natalie.mu/comic/news/675873\",\"title\":\"\\\"Gokinjo Monogatari\\\" x Sanrio Characters POP-UP Store to Be Held Sequentially in 4 Cities\"},{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/06/12/99976.html\",\"title\":\"\\\"Neighborhood Story × Sanrio\\\" Dream Collaboration of Adult-Cute Fashion ♪ Mikako Koda Gets Stylish with Hello Kitty and My Melody ☆ POP-UP STORE Held\"},{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/620588\",\"title\":\"\\\"Gokinjo Monogatari x Sanrio\\\" POP-UP STORE to Be Held from July 10! Plushies in Newly Drawn Costumes and Acrylic Dioramas Appear\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":13783,"outputTokens":1396,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781235331,"createdAt":"2026-06-12T03:29:32.000Z","publishedAt":"2026-06-12T03:32:26.000Z","updatedAt":"2026-06-12T03:32:26.000Z"},"cluster":{"id":"c_d0c753b96e87c45b7535c090","canonicalTitle":"「ご近所物語×サンリオ」大人かわいい夢コラボ実現♪ 実果子がキティやマイメロとおしゃれ☆POP-UP STOREが開催","representativeArticleId":"a_dbb08dda82c59bc89ad915a7","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[\"ご近所物語\"],\"work_titles\":[],\"studios\":[],\"people\":[\"矢沢あい\"],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-06-12T02:45:03.000Z","lastSeenAt":"2026-06-13T11:00:50.000Z","updatedAt":"2026-06-13T11:17:31.000Z"},"attribution":[{"source":"Comic Natalie","url":"https://natalie.mu/comic/news/675873","title":"「ご近所物語」×サンリオキャラクターズのPOP-UP STORE、4都市で順次開催"},{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/620588","title":"「ご近所物語×サンリオ」POP-UP STOREが7月10日開催！描き下ろし衣装のぬいぐるみやアクリルジオラマが登場"},{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/06/12/99976.html","title":"「ご近所物語×サンリオ」大人かわいい夢コラボ実現♪ 実果子がキティやマイメロとおしゃれ☆POP-UP STOREが開催"}],"entities":{"anime_titles":[],"manga_titles":["ご近所物語"],"work_titles":[],"studios":[],"people":["矢沢あい"],"type":"event","domain":"figures","is_roundup":false},"keyFacts":["The pop-up store collaboration between Ai Yazawa's 'Gokinjo Monogatari' and Sanrio characters opens at Tokyo's Yurakucho Marui on July 10, 2026, and runs through July 20.","The collaboration visual shows protagonist Mikako Koda alongside Hello Kitty, My Melody, Pompompurin, and Kuromi wearing matching outfits.","Merchandise includes plush toys at 5,280 yen each, plush keychains at 2,640 yen each, acrylic dioramas at 2,750 yen each, and double charm keychains at 1,100 yen each.","Customers spending 3,000 yen or more on related products receive one random postcard from a set of seven.","The manga 'Gokinjo Monogatari' ran from 1995 to 1996 and received a TV anime adaptation that aired from September 1995 to September 1996."]}