{"rewrite":{"id":"r_5116658e2ea8362e52a981e8","clusterId":"c_eff264402eeeb025daf3946a","slug":"nanako-hashimoto-launches-ururu-apparel-brand-official-website","model":"deepseek-v4-flash","headline":"Nanako Hashimoto Launches ururu Apparel Brand Official Website","summary":"Anfini Inc. opened the official website for apparel brand ururu, led by Nanako Hashimoto, on August 29, 2026. Hashimoto supervised the site's design, from concept to visuals, photographs, and copy. Sales start the same day at 20:00, with an exhibition planned for September 2026.","whyItMatters":"The website launch moves ururu from announcement to a live sales channel, with Hashimoto personally directing the creative direction and an exhibition planned for September.","webCardHtml":"\u003cp\u003eNanako Hashimoto, winner of the 2024 Miss Seikei Contest and Miss of Miss 2025 Grand Prize, has the official ururu website live as of August 29, 2026, at 20:00. The site is built under her direct supervision, covering brand concept, visuals, photographs, copy, and page structure.\u003c/p\u003e\u003cp\u003eIt is an e-commerce site, but also a space meant to convey ururu\u0026#39;s atmosphere and aesthetic from the moment visitors arrive. The site links with Instagram, where Hashimoto has 23.3 million followers, for product introductions, styling, and shooting visuals.\u003c/p\u003e\u003cp\u003eSales begin online on August 29. A physical exhibition is scheduled for September 2026, with details to be announced through the brand\u0026#39;s official Instagram.\u003c/p\u003e","blueskyPost":"ururu's site goes live with Hashimoto supervising its copy and photos, so the brand launches as her personal aesthetic rather than a licensed label.","twitterPost":"ururu launches with Hashimoto handling design, visuals, and copy, making the site a direct extension of her own taste.","threadsPost":"ururu's official site opened with Nanako Hashimoto overseeing the design, visuals, and copy herself. That level of personal input means the brand reads as her aesthetic statement, not a hands-off licensing deal.","newsletterBlurb":"Anfini Inc. launched the official website for ururu, the apparel brand led by Nanako Hashimoto, on August 29. Hashimoto directed the site's creative details, from concept to copy. Sales start the same day at 20:00, with an exhibition planned for September 2026.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/430/4430518/?rss\",\"title\":\"Nanako Hashimoto's apparel brand \\\"ururu\\\" launches official website\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4636,"outputTokens":555,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788057470,"createdAt":"2026-08-30T02:27:29.000Z","publishedAt":"2026-08-30T02:31:44.000Z","updatedAt":"2026-08-30T02:27:29.000Z"},"cluster":{"id":"c_eff264402eeeb025daf3946a","canonicalTitle":"橋本菜々子のアパレルブランド「ururu」、公式サイトを公開","representativeArticleId":"a_d604b3caf28c4f59e7985e09","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"ururu\"],\"studios\":[],\"people\":[\"橋本菜々子\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-29T12:34:43.000Z","lastSeenAt":"2026-08-29T12:34:43.000Z","updatedAt":"2026-08-30T02:31:46.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/430/4430518/?rss","title":"橋本菜々子のアパレルブランド「ururu」、公式サイトを公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["ururu"],"studios":[],"people":["橋本菜々子"],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}