{"rewrite":{"id":"r_6cabf4b7ee4dafb0e2c16747","clusterId":"c_0c2c0bab9db15b4e7e105dc0","slug":"muv-luv-series-passes-1-million-cumulative-sales-as-aste-holds-500-winner-steam-giveaway","model":"deepseek-v4-flash","headline":"Muv-Luv Series Passes 1 Million Cumulative Sales, 500-Winner Giveaway Launches","summary":"Developer age announced that the Muv-Luv visual novel series has surpassed 1 million cumulative copies sold. To mark the milestone, the studio is running a follow-and-repost campaign across five social media platforms, giving away Steam keys for a winner's choice of one title from the 12 Muv-Luv series games currently available on Steam. The giveaway runs from September 14, 2026, to September 21, 2026, at 23:59, with 100 winners selected on each of X (Japan and English accounts), Weibo, bilibili, and HEYBOX, for a total of 500 winners. Entry requires following the official account on each platform and reposting the campaign post; HEYBOX entrants must also press an in-app lottery button. Prize Steam keys are scheduled for delivery around October to November 2026. The selectable prize lineup includes Muv-Luv, Muv-Luv Alternative, Muv-Luv photonflowers*, Muv-Luv photonmelodies♮, the four Muv-Luv Unlimited: The Day After REMASTERED episodes, Muv-Luv Alternative Total Eclipse Remastered, Muv-Luv Alternative Total Eclipse: The Imperial Capital Burns, Project MIKHAIL, and Kimi ga Nozomu Eien ~Enhanced Edition~. Separately, a Muv-Luv Lovely Sale is running on Nintendo Switch with up to 30% off select series titles.","whyItMatters":"The campaign's five-platform reach, including Chinese services Weibo and bilibili alongside X, shows age treating the Muv-Luv franchise's overseas Steam audience as a core part of its sales milestone celebration.","webCardHtml":"\u003cp\u003eThe 1 million sales figure covers the entire Muv-Luv series, which began as a visual novel franchise before expanding into anime and other media. The giveaway\u0026#39;s prize pool spans the full current Steam catalog, from the original Muv-Luv and its sequel Muv-Luv Alternative to spin-offs like Project MIKHAIL and the standalone romance title Kimi ga Nozomu Eien ~Enhanced Edition~.\u003c/p\u003e\u003cp\u003eThe campaign\u0026#39;s structure differs by platform. On X, Weibo, and bilibili, entry is a standard follow-and-repost action. HEYBOX, a gaming community app, requires an additional step through its in-app lottery page. Winners will receive Steam keys, which age plans to distribute in October or November 2026.\u003c/p\u003e\u003cp\u003eAlongside the giveaway, the Muv-Luv Lovely Sale on Nintendo Switch offers discounts of up to 30% on titles including Muv-Luv REMASTERED, Muv-Luv Alternative REMASTERED, and Muv-Luv Unlimited: The Day After ULTIMATE COLLECTION. The sale runs in parallel with the social media campaign, both ending September 21, 2026.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv\u003c/strong\u003e: Original visual novel\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Alternative\u003c/strong\u003e: Sequel to the original\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv photonflowers*\u003c/strong\u003e: Side story collection\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv photonmelodies♮\u003c/strong\u003e: Side story collection\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Unlimited: The Day After episode:00 REMASTERED\u003c/strong\u003e: Remastered episode\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Unlimited: The Day After episode:01 REMASTERED\u003c/strong\u003e: Remastered episode\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Unlimited: The Day After episode:02 REMASTERED\u003c/strong\u003e: Remastered episode\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Unlimited: The Day After episode:03 REMASTERED\u003c/strong\u003e: Remastered episode\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Alternative Total Eclipse Remastered\u003c/strong\u003e: Remastered spin-off\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMuv-Luv Alternative Total Eclipse: The Imperial Capital Burns\u003c/strong\u003e: Spin-off title\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eProject MIKHAIL\u003c/strong\u003e: Strategy game\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKimi ga Nozomu Eien ~Enhanced Edition~\u003c/strong\u003e: Standalone romance visual novel\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Muv-Luv's 1 million sales milestone is celebrated with a giveaway that spans five platforms, but the Switch sale runs separately, hinting at a platform divide in the series' audience.","twitterPost":"Muv-Luv's giveaway across five platforms contrasts with the separate Switch sale, suggesting the series' core Steam audience is the primary focus.","threadsPost":"Muv-Luv hits 1 million sales and marks it with a 500-winner Steam key giveaway across five platforms. The separate Switch sale, running concurrently, shows the series is still anchored to its PC roots, even as it reaches a broader console audience.","newsletterBlurb":"Muv-Luv developer age announced the visual novel series has sold over 1 million copies. A five-platform social media campaign will give 500 winners their choice of any of the 12 Steam titles, running through September 21.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/09/14/187715.html\",\"title\":\"Muv-Luv series cumulative sales surpass 1 million copies! Campaign to give away \\\"your favorite Steam series title\\\" to 500 people total on social media\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/14/172227.html\",\"title\":\"Muv-Luv Series Cumulative Sales Exceed 1 Million Copies! Campaign Giving Away Your Favorite Steam Series Title to 500 People Total on Social Media\"},{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/09/15/28042.html\",\"title\":\"Muv-Luv Series Surpasses 1 Million Cumulative Sales! Campaign to Give Away Your Favorite Steam Series Title to 500 People Total on Social Media\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":6321,"outputTokens":1496,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789368277,"createdAt":"2026-09-14T06:40:29.000Z","publishedAt":"2026-09-14T06:43:24.000Z","updatedAt":"2026-09-14T21:38:57.000Z"},"cluster":{"id":"c_0c2c0bab9db15b4e7e105dc0","canonicalTitle":"『マブラヴ』シリーズ累計販売100万本突破！SNSで合計500名に“好きなSteam向けシリーズタイトル”が当たるキャンペーン開催","representativeArticleId":"a_1c1bd1f9b80922e4cf11a07d","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"Muv-Luv\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-09-14T05:50:03.000Z","lastSeenAt":"2026-09-14T21:15:02.000Z","updatedAt":"2026-09-14T21:38:57.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/15/28042.html","title":"『マブラヴ』シリーズ累計販売100万本突破！SNSで合計500名に“好きなSteam向けシリーズタイトル”が当たるキャンペーン開催"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/14/172227.html","title":"『マブラヴ』シリーズ累計販売100万本突破！SNSで合計500名に“好きなSteam向けシリーズタイトル”が当たるキャンペーン開催"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/14/187715.html","title":"『マブラヴ』シリーズ累計販売100万本突破！SNSで合計500名に“好きなSteam向けシリーズタイトル”が当たるキャンペーン開催"}],"entities":{"anime_titles":["Muv-Luv"],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["The Muv-Luv series has surpassed 1 million cumulative copies sold, as announced by developer age.","The follow-and-repost giveaway runs from September 14, 2026, to September 21, 2026, at 23:59.","A total of 500 winners will be selected, with 100 winners on each of X (Japan and English), Weibo, bilibili, and HEYBOX.","Winners can choose one of 12 Muv-Luv series titles currently on sale on Steam as their prize.","Prize Steam keys are scheduled to be sent around October to November 2026."],"pageLinks":{"healthSlugs":["muv-luv"],"storySlugs":[],"entities":[{"slug":"muv-luv","supported":0,"disputed":0,"contradicted":0,"unverified":3,"overall":"unverified","story_count":3,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}