{"rewrite":{"id":"r_8cceee48b0dd029935cd34c9","clusterId":"c_cb5d60ccc62b559b4f612e17","slug":"motherboard-makers-in-china-move-toward-october-price-hikes","model":"deepseek-v4-1-flash","headline":"Motherboard Makers in China Move Toward October Price Hikes","summary":"ChannelGate posted on September 24 that ASUS is expected to raise motherboard prices starting in October, and IT Home reported the PRIME series may rise about 5%, TUF about 7%, and ROG about 10% after October 8. Colorful set a policy of 5% to 10% increases, MSI plans sequential increases across all models in mainland China from August, and GIGABYTE was reported to hold prices while production costs rise.","whyItMatters":"The increases reported at ASUS, Colorful, MSI, and GIGABYTE show component and material costs moving beyond memory and SSDs into boards and board materials, with PCB prices up 15% to 20% and capacitors up about 50%.","webCardHtml":"\u003cp\u003eThe increases are not confined to one maker. According to a September 25 IT Home report, ASUS motherboard prices are expected to rise about 5% to 10% after October 8, with the PRIME series around 5%, TUF around 7%, and ROG around 10%. The actual size depends on the maker\u0026#39;s final pricing, and the figures are not a price revision ASUS has officially announced.\u003c/p\u003e\u003cp\u003eColorful set a policy of raising motherboard prices by 5% to 10%, MSI planned sequential increases across all models in mainland China from August, and GIGABYTE was reported to hold prices while production costs rise. A September 2 Coolaler report put the average increase at 3%.\u003c/p\u003e","blueskyPost":"ASUS, Colorful, and MSI are all raising motherboard prices in mainland China, but GIGABYTE holding prices while costs rise means it absorbs margin to gain share, not that it escapes the semiconductor crunch.","twitterPost":"GIGABYTE holding motherboard prices in China while ASUS, MSI, and Colorful raise theirs means it eats the margin, not dodges the crunch.","threadsPost":"ASUS, Colorful, and MSI are moving on motherboard price hikes in mainland China, but GIGABYTE is holding prices while production costs rise. That is a margin decision, not evidence it sidesteps the semiconductor crunch that is pushing components past memory and SSDs.","newsletterBlurb":"Motherboard makers in China are moving toward higher prices. ChannelGate posted on September 24 that ASUS is expected to raise prices starting in October, and IT Home reported increases of about 5% for the PRIME series, about 7% for TUF, and about 10% for ROG after October 8. Colorful set a policy of 5% to 10% increases, MSI planned sequential increases across all models in mainland China from August, and GIGABYTE was reported to hold prices while production costs rise.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20261001-471244/\",\"title\":\"Motherboard makers move to raise prices across the board in China. Will the impact of soaring semiconductor prices extend beyond memory/SSDs to motherboards?\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4679,"outputTokens":718,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791175467,"createdAt":"2026-10-05T04:40:58.000Z","publishedAt":"2026-10-05T04:43:23.000Z","updatedAt":"2026-10-05T04:43:23.000Z"},"cluster":{"id":"c_cb5d60ccc62b559b4f612e17","canonicalTitle":"マザーボードメーカー各社、中国で軒並み値上げの動き。半導体高騰の影響は、メモリ/SSDを超えて「マザーボード」までにも波及か","representativeArticleId":"a_6a569215faae888b13916f78","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-01T11:11:32.000Z","lastSeenAt":"2026-10-01T11:11:32.000Z","updatedAt":"2026-10-05T04:43:20.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20261001-471244/","title":"マザーボードメーカー各社、中国で軒並み値上げの動き。半導体高騰の影響は、メモリ/SSDを超えて「マザーボード」までにも波及か"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}