{"rewrite":{"id":"r_462c5bdd4439151d49029f64","clusterId":"c_ac33568abc1e2f601f86bfa7","slug":"moloco-seminar-puts-long-run-mobile-game-revenue-on-a-three-month-clock","model":"deepseek-v4-1-flash","headline":"Moloco Seminar Puts Long-Run Mobile Game Revenue on a Three-Month Clock","summary":"At a Moloco-sponsored seminar in Shibuya on October 29, Moloco Ads Japan head Tsuyoshi Ariki said a new mobile game's revenue pattern only becomes clear from its third month. He cited roughly 190,000 new mobile games released worldwide in 2025, with about 2,500 reaching 500,000 first-year downloads, or 1.3%. A panel with Ponos and Konami Digital Entertainment discussed re-engagement for The Battle Cats and eFootball.","whyItMatters":"The survey data gives long-running operators a defensible timeline: the first quarter after launch is the read on a title's revenue, and re-engagement work for established games is judged on that basis.","webCardHtml":"\u003cp\u003eAriki\u0026#39;s keynote separated two curves that rarely move together. Downloads are scarce: about 190,000 new mobile games shipped worldwide in 2025, and roughly 2,500 of them reached 500,000 first-year downloads, which is 1.3%. Spending is looser: the average time for in-app purchase and subscription revenue to reach 20 million USD shortened by 21% between 2022 and 2025, and IAP revenue per install among US users rose 126% between 2021 and 2025.\u003c/p\u003e\u003cp\u003eThe panel half turned to titles that already cleared those hurdles. Akira Murayama of Ponos and Jiro Sogo, assistant producer on Konami Digital Entertainment\u0026#39;s eFootball, discussed re-engagement using The Battle Cats and eFootball as working examples.\u003c/p\u003e","blueskyPost":"Moloco seminar: of ~190,000 new mobile games worldwide in 2025, about 2,500 hit 500,000 first-year downloads (1.3%). Ariki says a title's revenue pattern only becomes clear from month three. Ponos and Konami joined to talk re-engagement for The Battle Cats and eFootball.","twitterPost":"Moloco seminar data: ~190,000 new mobile games worldwide in 2025, ~2,500 reached 500,000 first-year downloads (1.3%). Moloco's Ariki says revenue patterns only clarify from month three. Ponos and Konami discussed re-engagement for The Battle Cats and eFootball.","threadsPost":null,"newsletterBlurb":"A Moloco-sponsored seminar in Shibuya on October 29 put numbers on how hard the mobile market is to enter: about 2,500 of roughly 190,000 new games released worldwide in 2025 reached 500,000 first-year downloads. Moloco Ads Japan head Tsuyoshi Ariki said a title's revenue profile only becomes clear from its third month. A panel with Ponos and Konami Digital Entertainment discussed re-engagement for The Battle Cats and eFootball.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/11/08/28593.html\",\"title\":\"The Long-Term Operation Strategies Practiced by \\\"eFootball™\\\" and \\\"The Battle Cats\\\": A Gamer's Spending Style Doesn't Become Clear Until Three Months After Release\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5530,"outputTokens":863,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1794131080,"createdAt":"2026-11-08T09:39:28.000Z","publishedAt":"2026-11-08T09:43:35.000Z","updatedAt":"2026-11-08T09:43:35.000Z"},"cluster":{"id":"c_ac33568abc1e2f601f86bfa7","canonicalTitle":"『eFootball™』『にゃんこ大戦争』が実践した長期運営戦略とは―ゲーマーの課金スタイルは、リリース3ヶ月まで見えてこない","representativeArticleId":"a_52d278310fb240b81f6876bb","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"eFootball\",\"The Battle Cats\"],\"studios\":[\"Moloco\",\"Ponos\",\"Konami\"],\"people\":[],\"type\":\"business\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-08T09:01:32.000Z","lastSeenAt":"2026-11-08T09:01:32.000Z","updatedAt":"2026-11-08T09:43:35.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/11/08/28593.html","title":"『eFootball™』『にゃんこ大戦争』が実践した長期運営戦略とは―ゲーマーの課金スタイルは、リリース3ヶ月まで見えてこない"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["eFootball","The Battle Cats"],"studios":["Moloco","Ponos","Konami"],"people":[],"type":"business","domain":"games","is_roundup":false},"keyFacts":["GameBusiness.jp held the Moloco-sponsored seminar at Hikarie Conference in Shibuya on October 29.","About 190,000 new mobile games were released worldwide in 2025, and about 2,500 reached 500,000 first-year downloads, or 1.3%.","The average period for in-app purchase and subscription revenue to reach 20 million USD shortened by 21% from 2022 to 2025.","IAP revenue per install among US users rose 126% from 2021 to 2025.","Ponos digital marketing manager Akira Murayama and Konami eFootball assistant producer Jiro Sogo joined the panel."],"pageLinks":{"healthSlugs":["efootball","the-battle-cats","moloco","ponos","konami"],"storySlugs":[],"entities":[{"slug":"efootball","supported":1,"disputed":0,"contradicted":0,"unverified":11,"overall":"green","story_count":10,"has_dossier":true},{"slug":"the-battle-cats","supported":2,"disputed":0,"contradicted":0,"unverified":3,"overall":"green","story_count":2,"has_dossier":true},{"slug":"moloco","supported":0,"disputed":0,"contradicted":0,"unverified":2,"overall":"unverified","story_count":3,"has_dossier":true},{"slug":"ponos","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":3,"has_dossier":true},{"slug":"konami","supported":8,"disputed":0,"contradicted":1,"unverified":52,"overall":"red","story_count":67,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}