{"rewrite":{"id":"r_8c997e922a5c18759464d5c7","clusterId":"c_8155dbda3647a80188758896","slug":"mobile-game-lifecycle-seminar-to-feature-ponos-and-konami-marketers","model":"deepseek-v4-1-flash","headline":"Mobile Game Lifecycle Seminar To Feature Ponos And Konami Marketers","summary":"GameBusiness.jp will hold an offline seminar on October 29, 2026 at Hikarie Conference in Shibuya, sponsored by Moloco. Moloco Ads head of Japan business Tsuyoshi Ariki gives a keynote on new title trends. A panel follows with Motto representative director Motoi Sato as MC, Ponos digital marketing office manager Akira Murayama, and Konami eFootball assistant producer Jiro Sogo.","whyItMatters":"The seminar pairs new-title launch trends with re-engagement work on already-running titles, an indication the domestic mobile market is being treated as a lifecycle problem rather than only a launch problem.","webCardHtml":"\u003cp\u003eThe session splits into two halves. Ariki opens with a keynote drawn from Moloco\u0026#39;s research report on a mobile game\u0026#39;s first year, covering overseas release trends, common traits of growing titles, target audience selection, and advertising operations aimed at return on ad spend. Murayama and Sogo then join Sato for a panel on marketer-led re-engagement, covering dormant users, users close to churning, existing users, the KPIs used to measure results, the design of external payment pathways, and how collaborations and anniversary events are used as peak moments for a title. Murayama works on The Battle Cats at Ponos; Sogo is an assistant producer on eFootball at Konami Digital Entertainment.\u003c/p\u003e","blueskyPost":"Moloco sponsors the seminar and its Japan ads head, Tsuyoshi Ariki, delivers the keynote. A three-way exchange between Moloco, Ponos, and Konami on retention puts the ad vendor in the room where publishers compare notes.","twitterPost":"Moloco sponsors the seminar and its Japan ads head gives the keynote, so the retention talk runs through the ad vendor's own read on new titles.","threadsPost":"Moloco is the sponsor and Tsuyoshi Ariki, its Japan ads head, gives the keynote on new title trends. Ponos and Konami marketers then share the panel. The framing ties long-term mobile retention to the ad partner's view of where new titles are heading.","newsletterBlurb":"GameBusiness.jp is holding an offline seminar on October 29, 2026 at Hikarie Conference in Shibuya, sponsored by Moloco. Moloco Ads head of Japan business Tsuyoshi Ariki gives a keynote on new title trends, and a panel with Motto's Motoi Sato, Ponos' Akira Murayama, and Konami's Jiro Sogo covers marketer-led re-engagement for titles already in operation.","attributionJson":"[{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/10/16/173679.html\",\"title\":\"[Limited to 50 people] \\\"How Do You Extend the Lifespan of Mobile Games?\\\" Special Seminar to Be Held - Ponos, KONAMI, and Moloco to Speak, Covering Everything from New Title Trends to Marketer-Led Re-engagement\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4736,"outputTokens":671,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792121833,"createdAt":"2026-10-16T03:32:31.000Z","publishedAt":"2026-10-16T03:36:09.000Z","updatedAt":"2026-10-16T03:36:09.000Z"},"cluster":{"id":"c_8155dbda3647a80188758896","canonicalTitle":"【50名限定】「モバイルゲームの寿命をどう伸ばす？」特別セミナー開催—ポノス・KONAMI・Molocoが登壇、新規タイトルのトレンドからマーケター主導のリエンゲージメントまで徹底解説","representativeArticleId":"a_2333ebb06cc0e1f6db5d74dd","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Ponos\",\"Konami\",\"Moloco\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-16T02:35:02.000Z","lastSeenAt":"2026-10-16T02:35:02.000Z","updatedAt":"2026-10-16T03:36:08.000Z"},"attribution":[{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/10/16/173679.html","title":"【50名限定】「モバイルゲームの寿命をどう伸ばす？」特別セミナー開催—ポノス・KONAMI・Molocoが登壇、新規タイトルのトレンドからマーケター主導のリエンゲージメントまで徹底解説"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Ponos","Konami","Moloco"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}