{"rewrite":{"id":"r_2d74cf6f6acbe3111fe69846","clusterId":"c_985e7291ff325929f8e3d8b2","slug":"mobile-game-lifecycle-seminar-set-for-october-29-in-shibuya","model":"deepseek-v4-1-flash","headline":"Mobile Game Lifecycle Seminar Set for October 29 in Shibuya","summary":"GameBusiness.jp will hold an offline seminar on mobile game lifecycle strategy on Thursday, October 29, 2026, at Hikarie Conference in Shibuya, sponsored by Moloco. Takeshi Ariki, head of Moloco Ads Japan, gives a keynote on new title trends drawn from Moloco's report on a mobile game's first year. A panel with MOTTO's Motoo Sato as MC, Ponos's Akira Murayama, and Konami's Jiro Sogo covers marketer-led re-engagement.","whyItMatters":"The session lineup splits mobile game work into two halves, acquiring users for new titles and winning back users on titles already running for years, and treats both as one lifecycle problem rather than separate disciplines.","webCardHtml":"\u003cp\u003eAttendance is capped at 50 people, and the event runs offline at Hikarie Conference in Shibuya on Thursday, October 29, 2026, with Moloco as sponsor.\u003c/p\u003e\u003cp\u003eAriki\u0026#39;s keynote draws on Moloco\u0026#39;s research report on a mobile game\u0026#39;s first year, covering how growing overseas titles acquire initial users quickly, how they target audiences, and how they approach return on ad spend. The panel then shifts to titles already in operation, asking what re-engagement is for and which KPIs measure it, along with external payment flows and the use of collaborations and anniversary measures as peak moments.\u003c/p\u003e\u003cp\u003ePonos\u0026#39;s Murayama works on The Battle Cats; Konami\u0026#39;s Sogo is assistant producer on eFootball.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eTakeshi Ariki (Head of Moloco Ads Japan)\u003c/strong\u003e: Keynote on new title release trends and what growing overseas titles have in common\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eMotoo Sato (Representative Director, MOTTO Co., Ltd.)\u003c/strong\u003e: MC for the panel discussion\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAkira Murayama (Manager, Digital Marketing Office, Ponos Co., Ltd.)\u003c/strong\u003e: Panelist; Ponos handles titles such as The Battle Cats\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eJiro Sogo (Assistant Producer, eFootball, Konami Digital Entertainment Co., Ltd.)\u003c/strong\u003e: Panelist on marketer-led re-engagement\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"GameBusiness.jp's mobile game lifecycle seminar is set for October 29 at Hikarie Conference in Shibuya, capped at 50 people. Moloco's Takeshi Ariki keynotes new title trends; a panel with MOTTO, Ponos and Konami covers marketer-led re-engagement.","twitterPost":"Mobile game lifecycle seminar set for Oct 29 at Hikarie Conference in Shibuya, 50 seats, Moloco sponsoring. Keynote from Moloco Ads Japan's Takeshi Ariki; panel with MOTTO, Ponos and Konami on re-engagement.","threadsPost":null,"newsletterBlurb":"GameBusiness.jp will run an offline seminar on mobile game lifecycle strategy on October 29, 2026, at Hikarie Conference in Shibuya with Moloco as sponsor. Moloco Ads Japan head Takeshi Ariki gives the keynote on new title trends, and a panel led by MOTTO's Motoo Sato with Ponos's Akira Murayama and Konami's Jiro Sogo covers marketer-led re-engagement. Attendance is limited to 50 people.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/10/01/28195.html\",\"title\":\"【Limited to 50 people】Special seminar \\\"How do you extend the lifespan of mobile games?\\\" - Ponos, KONAMI, and Moloco to speak, covering everything from new title trends to marketer-led re-engagement\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4668,"outputTokens":864,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791248227,"createdAt":"2026-10-06T00:51:13.000Z","publishedAt":"2026-10-06T00:56:05.000Z","updatedAt":"2026-10-06T00:56:05.000Z"},"cluster":{"id":"c_985e7291ff325929f8e3d8b2","canonicalTitle":"【50名限定】「モバイルゲームの寿命をどう伸ばす？」特別セミナー開催—ポノス・KONAMI・Molocoが登壇、新規タイトルのトレンドからマーケター主導のリエンゲージメントまで徹底解説","representativeArticleId":"a_de2b62edcaea638ed2c72a9d","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Ponos\",\"Konami\",\"Moloco\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-01T09:59:00.000Z","lastSeenAt":"2026-10-01T09:59:00.000Z","updatedAt":"2026-10-06T00:56:06.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/10/01/28195.html","title":"【50名限定】「モバイルゲームの寿命をどう伸ばす？」特別セミナー開催—ポノス・KONAMI・Molocoが登壇、新規タイトルのトレンドからマーケター主導のリエンゲージメントまで徹底解説"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["Ponos","Konami","Moloco"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}