{"rewrite":{"id":"r_25f49d8ad69a9080ff0b2acc","clusterId":"c_6d503a12107cbd6b48e189cd","slug":"miss-behaviour-wants-indie-horror-seen-by-dead-by-daylight-s-monthly-audience","model":"deepseek-v4-1-flash","headline":"Miss Behaviour Wants Indie Horror Seen By Dead by Daylight's Monthly Audience","summary":"Behaviour Interactive's Miss Behaviour label, launched in June 2026, publishes indie games with a focus on horror, and its latest announced title is Donut Panic. Deputy CEO Nathan Sellyn told Automaton at Tokyo Game Show 2026 that Dead by Daylight's 5 to 6 million monthly players give small horror games an audience they otherwise struggle to find, and that the label wants titles trying a new form of horror experience.","whyItMatters":"A publisher with a monthly horror audience in the millions is now a distribution channel for small horror games, which is a different kind of help than a marketing push.","webCardHtml":"\u003cp\u003eThe label sits apart from Behaviour\u0026#39;s other work on purpose. Sellyn said the company wanted a separate place for indie publishing, staffed by people inside the studio who already follow indie games closely, so the effort would not blur into contract development or the bigger Behaviour titles.\u003c/p\u003e\u003cp\u003eWhat Miss Behaviour offers developers is reach. Sellyn framed horror as a theme rather than a genre, which is why Donut Panic fits the label despite not looking like a conventional horror game. The bar he described is a game trying something different, with enough depth behind the idea to carry it.\u003c/p\u003e","blueskyPost":"Miss Behaviour's pitch rests on Dead by Daylight's 5 to 6 million monthly players, but that audience came for one game, not a label. Nathan Sellyn is betting horror curiosity carries across titles.","twitterPost":"Miss Behaviour is lending Dead by Daylight's 5 to 6 million monthly players to indie horror, a bet that the audience's curiosity travels further than one game.","threadsPost":"Miss Behaviour's plan leans on Dead by Daylight's 5 to 6 million monthly players. That number measures one game's pull, not a label's. Nathan Sellyn is betting horror players follow the genre rather than the title, which is the part Donut Panic has to prove.","newsletterBlurb":"Behaviour Interactive's Miss Behaviour label, set up in June 2026, publishes indie games with an emphasis on horror. Deputy CEO Nathan Sellyn said Dead by Daylight's 5 to 6 million monthly players can give small games the audience they struggle to reach. The label's latest announced title is Donut Panic.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/interviewsjp/missbehaviour-20261023-475191/\",\"title\":\"Dead by Daylight Developer's New Label Miss Behaviour Doesn't Want Great Indie Horror to Get Buried: Using DbD's Power Freely, Aiming to Release Games 'While They're Still Sharp'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4645,"outputTokens":589,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792753628,"createdAt":"2026-10-23T11:01:58.000Z","publishedAt":"2026-10-23T11:06:05.000Z","updatedAt":"2026-10-23T11:06:05.000Z"},"cluster":{"id":"c_6d503a12107cbd6b48e189cd","canonicalTitle":"『Dead by Daylight』開発元の新レーベルMiss Behaviourは「面白いインディーホラー」を埋もれさせたくない。『DbD』パワーも惜しみなく使い、“尖ったまま”世に出す狙いを訊く","representativeArticleId":"a_4be4fd76c497109b0cda7922","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Dead by Daylight\"],\"studios\":[\"Behaviour Interactive\",\"Miss Behaviour\"],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-23T09:20:22.000Z","lastSeenAt":"2026-10-23T21:00:03.000Z","updatedAt":"2026-10-23T22:41:13.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/interviewsjp/missbehaviour-20261023-475191/","title":"『Dead by Daylight』開発元の新レーベルMiss Behaviourは「面白いインディーホラー」を埋もれさせたくない。『DbD』パワーも惜しみなく使い、“尖ったまま”世に出す狙いを訊く"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/10/24/174024.html","title":"『Dead by Daylight』DLC「チャッキー」11月25日配信終了へ。近日中にラストチャンスセールを実施予定"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Dead by Daylight"],"studios":["Behaviour Interactive","Miss Behaviour"],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}