{"rewrite":{"id":"r_07d51abc6b4e83020b63ab73","clusterId":"c_902e33b549f2c55328b428a8","slug":"meta-s-muse-image-ai-faces-pushback-from-hollywood-over-opt-out-system","model":"deepseek-v4-flash","headline":"Meta's Muse Image AI Faces Pushback From Hollywood Over Opt-Out System","summary":"Meta's new image generation AI Muse Image, announced July 7, allows users to generate images based on public Instagram photos by default, with an opt-out system. Major talent agency CAA and actors' union SAG-AFTRA are demanding a change to an opt-in system that requires prior consent. The feature is rolling out in some countries but not yet in Japan.","whyItMatters":"The conflict highlights a growing tension between tech companies' default data usage policies and the entertainment industry's demand for explicit consent over likeness rights.","webCardHtml":"\u003cp\u003eMeta\u0026#39;s new image generation AI Muse Image, announced July 7, allows users to generate images based on public Instagram photos by default, with no notification to the account owner. The feature, which can composite multiple photos or remove people, is being introduced in Meta AI, Instagram Stories, and WhatsApp, with plans for Facebook and Messenger. Public accounts are automatically opted in; users must manually disable the setting to refuse use. Private accounts and those of users under 18 are excluded, but images generated before opting out are not deleted.\u003c/p\u003e\u003cp\u003eIn response, Creative Artists Agency (CAA) and SAG-AFTRA have pushed back, calling for an opt-in system where individuals explicitly consent. CAA argues that artists should decide how their likeness is used and wants usage conditions and tracking. SAG-AFTRA also demands explicit consent. The feature has not launched in Japan, but the settings are already present in the Instagram app.\u003c/p\u003e","blueskyPost":"Meta's Muse Image AI lets users generate images from public Instagram photos by default, with opt-out only. CAA and SAG-AFTRA demand opt-in consent. The feature is rolling out in some countries but not yet Japan.","twitterPost":"Meta's Muse Image AI uses public Instagram photos by default for AI generation, with opt-out only. CAA and SAG-AFTRA push for opt-in consent. No notification to account owners. Not yet in Japan.","threadsPost":null,"newsletterBlurb":"Meta's new Muse Image AI allows generating images from public Instagram photos by default, with an opt-out system. Major talent agency CAA and actors' union SAG-AFTRA are demanding a change to opt-in consent. The feature is rolling out in some countries but not yet in Japan, though the settings are already present in the Instagram app.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/95929\",\"title\":\"Meta's new image generation AI 'Muse Image' allows using Instagram photos without permission, Hollywood pushes back\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4174,"outputTokens":1121,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783653808,"createdAt":"2026-07-10T03:19:56.000Z","publishedAt":"2026-07-10T03:22:28.000Z","updatedAt":"2026-07-10T03:19:56.000Z"},"cluster":{"id":"c_902e33b549f2c55328b428a8","canonicalTitle":"Instagramの写真を他人が無断で合成　Metaの新画像生成AIにハリウッドが反発","representativeArticleId":"a_529d4584ecba4b89c063a48e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-10T02:40:00.000Z","lastSeenAt":"2026-07-10T02:40:00.000Z","updatedAt":"2026-07-10T03:22:28.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/95929","title":"Instagramの写真を他人が無断で合成　Metaの新画像生成AIにハリウッドが反発"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"industry","is_roundup":false},"keyFacts":null}