{"rewrite":{"id":"r_d13199e2190036ca9e058aa7","clusterId":"c_5bc42d3bb22cb0b8697241cc","slug":"meta-launches-299-smart-glasses-under-its-own-brand","model":"deepseek-v4-flash","headline":"Meta Launches $299 Smart Glasses Under Its Own Brand","summary":"Meta announced Meta Glasses, AI-powered smart glasses developed with EssilorLuxottica, priced from $299 and available in 26 variations. The glasses lack a display but include a camera, open-ear speakers, and microphones. They run Meta AI with the Muse Spark model and support live translation for 14 languages. Release began June 23, 2026, in multiple countries.","whyItMatters":"Meta is selling smart glasses under its own name for the first time, at a price far below competitor Snap's $2,195 SPECS, aiming to broaden the AI glasses market.","webCardHtml":"\u003cp\u003eMeta announced Meta Glasses on June 23, 2026, a line of AI-powered smart glasses developed jointly with eyewear manufacturer EssilorLuxottica. Priced from $299, they are the first smart glasses sold under Meta\u0026#39;s own brand rather than the Ray-Ban or Oakley names used for previous models. The glasses have no display but include a camera, open-ear speakers, and multiple microphones designed to reduce wind noise. An action button on the side can invoke Meta AI or be assigned other functions. Battery life is over eight hours, with a charging case providing up to 40 additional hours.\u003c/p\u003e\u003cp\u003eThree frame styles are available: the rectangular Meta Adventurer, the bold Meta Fury, and the slim oval Meta Glasses by Kylie, developed with Kylie Jenner. Prescription lenses are supported, and nose pads adjust in three steps. Meta AI uses the Muse Spark model developed by Meta Superintelligence Labs and can identify objects in view, answer questions, and manage calendars. Future updates will add turn-by-turn walking navigation and live translation for 14 languages including Japanese, Chinese, Hindi, and Korean.\u003c/p\u003e\u003cp\u003eMeta Glasses went on sale June 23 at Meta.com, Best Buy, Amazon, LensCrafters, and Sunglass Hut in multiple countries. The Japanese official site currently shows a message that the product cannot be purchased. The launch comes as competitor Snap recently announced its SPECS smart glasses at $2,195, positioning Meta\u0026#39;s lower price as a bid to expand the market.\u003c/p\u003e","blueskyPost":"Meta announced Meta Glasses, $299 AI smart glasses under its own brand, developed with EssilorLuxottica. No display, but camera, open-ear speakers, and Meta AI. Available now in multiple countries.","twitterPost":"Meta announced Meta Glasses, $299 AI smart glasses under its own brand, developed with EssilorLuxottica. No display, but camera, open-ear speakers, and Meta AI. Available now in multiple countries.","threadsPost":null,"newsletterBlurb":"Meta announced Meta Glasses, AI-powered smart glasses priced from $299 and sold under Meta's own brand for the first time. Developed with EssilorLuxottica, they lack a display but include a camera, open-ear speakers, and Meta AI with live translation for 14 languages. Release began June 23 in multiple countries.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260624-meta-glasses/\",\"title\":\"Meta Announces New, Cheaper Smart Glasses Under Its Own Brand, 'Meta Glasses'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4289,"outputTokens":733,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782586589,"createdAt":"2026-06-27T18:52:53.000Z","publishedAt":"2026-06-27T18:55:24.000Z","updatedAt":"2026-06-27T18:55:24.000Z"},"cluster":{"id":"c_5bc42d3bb22cb0b8697241cc","canonicalTitle":"Metaが自社ブランドでより安価な新型スマートグラス「Meta Glasses」を発表","representativeArticleId":"a_3acdd112f788ee6a3a9147ca","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-24T02:17:00.000Z","lastSeenAt":"2026-06-24T02:17:00.000Z","updatedAt":"2026-06-27T18:55:24.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260624-meta-glasses/","title":"Metaが自社ブランドでより安価な新型スマートグラス「Meta Glasses」を発表"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":["Meta Glasses start at $299, far below competitor Snap's $2,195 SPECS.","The glasses have no display but include a camera, open-ear speakers, and microphones.","Battery life exceeds eight hours, with a charging case adding up to 40 hours.","Meta AI uses the Muse Spark model and will support live translation for 14 languages.","Release began June 23, 2026, at retailers including Meta.com, Best Buy, and Amazon."]}