{"rewrite":{"id":"r_e0a08877478c02baa5c526f2","clusterId":"c_c6e5dcc3aff9ebd29d9f61a8","slug":"median-steam-follower-count-for-unreleased-games-is-12-volunteer-analysis-finds","model":"deepseek-v4-1-flash","headline":"Median Steam Follower Count for Unreleased Games Is 12, Volunteer Analysis Finds","summary":"An indie developer behind the Steam marketing tool NextWishlist analyzed roughly 8,000 unreleased Steam games with demos, excluding major publishers, and posted the results to r/gamemarketing on October 13. The median follower count was 12. Games at 100 or more followers made up about 14.3% of the total, and 42% of the titles surveyed did not link a single social media account.","whyItMatters":"The follower and wishlist benchmarks circulating among indie developers come from the visible top of the distribution; the median title in this tally has 12 followers, which is the number a developer is actually competing against when judging a demo's reach before Steam Next Fest.","webCardHtml":"\u003cp\u003eThe tally covers roughly 8,000 unreleased Steam games with demos, excluding titles from major publishers, and was run ahead of Steam Next Fest. Dream_Ep estimated follower counts convert to wishlists at roughly 10 times, putting the median title near 120 wishlists.\u003c/p\u003e\u003cp\u003eThe distribution skews low: games with 1,000 or more followers were about 3% of the total, and those above 10,000 about 0.3%. Among 1,200 games measured over one week, the top 10% gained 74% of all new followers. Dream_Ep also found that 42% of surveyed titles linked no social media account, and said more linked accounts correlates with more followers, while noting the relationship is correlation, not causation.\u003c/p\u003e","blueskyPost":"A volunteer analysis of roughly 8,000 unreleased Steam games with demos puts the median follower count at 12. Games at 100+ were about 14.3% of the total. 42% of titles linked no social media account at all.","twitterPost":"Median Steam follower count across roughly 8,000 unreleased games with demos: 12. Games at 100+ made up about 14.3%. 42% of the titles surveyed linked no social media account, per the developer behind NextWishlist.","threadsPost":null,"newsletterBlurb":"Ahead of Steam Next Fest, the developer behind the marketing tool NextWishlist tallied roughly 8,000 unreleased Steam games with demos and found a median follower count of 12. Games at 100 or more followers were about 14.3% of the total, and 42% linked no social media account. Among 1,200 games tracked over one week, the top 10% took 74% of new followers.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20261016-473962/\",\"title\":\"Analysis: A Steam Game in Development with Just 100 Steam Followers Is Already Fairly High Up; Median Is Only 12, Everyone's Numbers Are Surprisingly Modest\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4686,"outputTokens":663,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792149728,"createdAt":"2026-10-16T11:17:19.000Z","publishedAt":"2026-10-16T11:21:06.000Z","updatedAt":"2026-10-16T11:21:06.000Z"},"cluster":{"id":"c_c6e5dcc3aff9ebd29d9f61a8","canonicalTitle":"開発中のSteamゲーム、「Steamフォロワー100人」もいればかなり上位という分析。中央値はわずか12人、みんな案外そんなもん","representativeArticleId":"a_840d405a7717cd0fe42f6037","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-16T10:16:31.000Z","lastSeenAt":"2026-10-16T10:16:31.000Z","updatedAt":"2026-10-16T11:21:06.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20261016-473962/","title":"開発中のSteamゲーム、「Steamフォロワー100人」もいればかなり上位という分析。中央値はわずか12人、みんな案外そんなもん"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}