{"rewrite":{"id":"r_22d7960b9680e5322a80d3e0","clusterId":"c_c4bade1e6a92d992a9492717","slug":"mechatu-a-first-mini-album-on-deck-gets-nationwide-in-store-promotions","model":"deepseek-v4-flash","headline":"MECHATU-A First Mini Album 'On-Deck!' Gets Nationwide In-Store Promotions","summary":"ANYCOLOR announced in-store promotions for MECHATU-A's first mini album \"On-Deck!\" at CD retailers such as Animate, Tower Records, and HMV/Lawson nationwide. The campaign runs July 21-27 and includes special message receipts, comment video screenings, handwritten comment cards, opening/closing announcements, and standee displays. Pre-orders are now open.","whyItMatters":"The nationwide in-store campaign across major CD retailers signals strong corporate backing for the Nijisanji unit's debut physical release.","webCardHtml":"\u003cp\u003eThe promotion period runs from July 21 through July 27. At all Animate stores nationwide, customers who purchase or pick up a pre-ordered copy of the album will receive a special message receipt printed with a reproduced handwritten message from the unit. Those same stores will also screen exclusive comment videos from MECHATU-A and play opening and closing announcements-Oriens handles the opening, Dytica the closing.\u003c/p\u003e\u003cp\u003eHandwritten comment cards from members will be displayed at 16 selected Animate stores, including the Ikebukuro Main Store, Umeda Store, and Shinjuku Store. The standee displays are split geographically: Ikebukuro Main Store gets the four Oriens members, while Umeda Store gets the four Dytica members. Pre-orders are currently being accepted at all participating retailers and through the Niji Store.\u003c/p\u003e","blueskyPost":"MECHATU-A's first mini album 'On-Deck!' gets nationwide in-store promotions at Animate, Tower, and HMV/Lawson from July 21-27. Pre-orders open now.","twitterPost":"MECHATU-A's first mini album 'On-Deck!' gets nationwide in-store promotions at Animate, Tower, and HMV/Lawson from July 21-27. Pre-orders open now.","threadsPost":null,"newsletterBlurb":"ANYCOLOR announced a week-long in-store campaign for MECHATU-A's debut mini album at major CD retailers. The promotions include special receipts, video screenings, and standee displays split between Oriens and Dytica.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/148224\",\"title\":\"In-store promotions for MECHATU-A 1st Mini Album \\\"On-Deck!\\\" announced at CD retailers; CDs now available for pre-order\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4297,"outputTokens":1693,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783570132,"createdAt":"2026-07-09T03:59:57.000Z","publishedAt":"2026-07-09T04:03:32.000Z","updatedAt":"2026-07-09T03:59:57.000Z"},"cluster":{"id":"c_c4bade1e6a92d992a9492717","canonicalTitle":"MECHATU-A 1st Mini Album「On-Deck!」の発売を記念した店頭展開がCD取扱店舗にて決定　CDは予約受付中","representativeArticleId":"a_02af3a3dbd4157eea7abcf95","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"On-Deck!\"],\"studios\":[\"ANYCOLOR\"],\"people\":[],\"type\":\"release\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T03:02:32.000Z","lastSeenAt":"2026-07-09T03:02:32.000Z","updatedAt":"2026-07-09T04:03:32.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/148224","title":"MECHATU-A 1st Mini Album「On-Deck!」の発売を記念した店頭展開がCD取扱店舗にて決定　CDは予約受付中"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["On-Deck!"],"studios":["ANYCOLOR"],"people":[],"type":"release","domain":"vtuber","is_roundup":false},"keyFacts":null}