{"rewrite":{"id":"r_ee0490beb11dcb1e4d4761a3","clusterId":"c_646b28d63b311c3241374993","slug":"mcdonald-s-japan-summer-campaign-features-mamoru-hosoda-films","model":"deepseek-v4-flash","headline":"McDonald's Japan Summer Campaign Features Mamoru Hosoda Films","summary":"McDonald's Japan previewed new commercials for its annual summer Big Mac campaign, using scenes from Mamoru Hosoda's The Girl Who Leapt Through Time, Summer Wars, and Wolf Children. Figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita appear in live-action segments. The ads revive the 1980s Coca-Cola jingle \"I feel Coke\" and begin airing June 30.","whyItMatters":"For the second consecutive year, McDonald's Japan is pairing anime nostalgia with its summer Big Mac push, this time drawing on Hosoda's family-friendly filmography instead of 1980s TV anime.","webCardHtml":"\u003cp\u003eMcDonald\u0026#39;s Japan has turned to Mamoru Hosoda for its 2026 summer Big Mac campaign. The commercials, titled \u0026#34;When You Say \u0026#39;Summer,\u0026#39; Then and Now,\u0026#34; weave clips from three of the director\u0026#39;s films-The Girl Who Leapt Through Time, Summer Wars, and Wolf Children-alongside live-action footage of Olympic figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita. The ads revive Daisuke Inoue\u0026#39;s 1980s Coca-Cola jingle \u0026#34;I feel Coke\u0026#34; to promote the burger-and-drink combo. The campaign follows last year\u0026#39;s effort, which used clips from Maison Ikkoku, Macross: Do You Remember Love?, and Kimagure Orange Road. The new spots run 30, 60, and 120 seconds and are available on McDonald\u0026#39;s Japan\u0026#39;s YouTube channel, though geo-blocked outside the country. Television airing begins June 30.\u003c/p\u003e","blueskyPost":"McDonald's Japan's summer Big Mac campaign uses scenes from Mamoru Hosoda's The Girl Who Leapt Through Time, Summer Wars, and Wolf Children, plus live-action from figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46's Hikaru Morita. Ads start June 30.","twitterPost":"McDonald's Japan's summer Big Mac campaign uses scenes from Mamoru Hosoda's The Girl Who Leapt Through Time, Summer Wars, and Wolf Children, plus live-action from figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46's Hikaru Morita. Ads start June 30.","threadsPost":null,"newsletterBlurb":"McDonald's Japan is running a summer Big Mac campaign featuring clips from Mamoru Hosoda films The Girl Who Leapt Through Time, Summer Wars, and Wolf Children. Figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita appear in live-action segments. The commercials begin airing June 30.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/interest/2026-06-26/mcdonald-commercials-welcome-summer-with-mamoru-hosoda-films/.238938\",\"title\":\"Interest: McDonald's Commercials Welcome Summer with Mamoru Hosoda Films\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3919,"outputTokens":708,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782533793,"createdAt":"2026-06-27T04:07:29.000Z","publishedAt":"2026-06-27T04:10:24.000Z","updatedAt":"2026-06-27T04:10:24.000Z"},"cluster":{"id":"c_646b28d63b311c3241374993","canonicalTitle":"Interest\nMcDonald's Commercials Welcome Summer with Mamoru Hosoda Films","representativeArticleId":"a_25043823adee02d7cd0453f2","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Mamoru Hosoda\",\"Riku Miura\",\"Ryuichi Kihara\",\"Hikaru Morita\"],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-27T03:10:00.000Z","lastSeenAt":"2026-06-27T03:10:00.000Z","updatedAt":"2026-06-27T04:10:24.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/interest/2026-06-26/mcdonald-commercials-welcome-summer-with-mamoru-hosoda-films/.238938","title":"Interest\nMcDonald's Commercials Welcome Summer with Mamoru Hosoda Films"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Mamoru Hosoda","Riku Miura","Ryuichi Kihara","Hikaru Morita"],"type":"news","domain":"other","is_roundup":false},"keyFacts":["McDonald's Japan's 2026 summer Big Mac campaign uses clips from Mamoru Hosoda's films The Girl Who Leapt Through Time, Summer Wars, and Wolf Children.","The commercials feature live-action segments with Olympic figure skaters Riku Miura and Ryuichi Kihara and Sakurazaka46 member Hikaru Morita.","The ads revive Daisuke Inoue's 1980s Coca-Cola jingle 'I feel Coke' to promote the burger-and-drink combo.","The campaign follows last year's effort, which used clips from Maison Ikkoku, Macross: Do You Remember Love?, and Kimagure Orange Road.","The new spots run 30, 60, and 120 seconds and begin airing on television June 30."]}