{"rewrite":{"id":"r_298a86c9043b05fea8fe7e01","clusterId":"c_c2a0423c0e5acef1b9a7cb6a","slug":"mcdonald-s-japan-posts-anime-opening-for-tsukimi-burger-promotion","model":"deepseek-v4-1-flash","headline":"McDonald's Japan Posts Anime Opening for Tsukimi Burger Promotion","summary":"McDonald's Japan published an anime-style opening sequence for a hypothetical series, Motto! Imadaketsukimi Tabemi!!, on September 9. The video follows a September 1 episode preview and dance clips posted through early September. The company said the series will not go into production because the characters are satisfied with the opening. Nine Tsukimi menu items accompany the campaign.","whyItMatters":"The promotional campaign treats a fast food menu as an anime property, producing an opening sequence, character cast, and theme song for a series the company has said it will not make.","webCardHtml":"\u003cp\u003eThe opening runs with a \u0026#34;Sponsored by\u0026#34; screen, the kind an anime broadcast carries before an episode. It introduces Tabemi Imadaketsukimi, whose name is a pun on trying the limited-time Tsukimi Burger, and Mochiko Tsukimipie, based on the Tsukimi Pie with mochi filling. Singer and radio personality Miko voices Tabemi. Voice actor Kiara Saito plays Mochiko and sings the opening theme.\u003c/p\u003e\u003cp\u003eThe campaign began with an episode preview on September 1 and continued with dance videos across the following week. The Tsukimi Burger is an annual autumn item built around moon-viewing season, and this year the chain put nine items on the menu.\u003c/p\u003e","blueskyPost":"Motto! Imadaketsukimi Tabemi!! exists only as an opening. McDonald's Japan says the nine Tsukimi items carry the campaign, so the anime is a wrapper for a seasonal menu, not a series.","twitterPost":"Motto! Imadaketsukimi Tabemi!! has no episodes. McDonald's Japan made the opening the product and the nine Tsukimi items the campaign.","threadsPost":"Motto! Imadaketsukimi Tabemi!! is an opening with no series behind it. McDonald's Japan says the characters are satisfied, which makes the fake OP the ad and the nine Tsukimi menu items the actual campaign.","newsletterBlurb":"McDonald's Japan published an anime opening sequence for a hypothetical Tsukimi Burger series, complete with a sponsored-by screen and a sung theme song. The chain said the series will not go into production because the characters were satisfied with the opening alone. Nine Tsukimi menu items ran alongside the campaign.","attributionJson":"[{\"source\":\"Anime News Network\",\"url\":\"https://www.animenewsnetwork.com/interest/2026-09-16/mcdonald-japan-streams-opening-for-tsukimi-burger-anime-you-never-knew-existed/.241835\",\"title\":\"McDonald's Japan Streams Opening for Tsukimi Burger Anime You Never Knew Existed\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4997,"outputTokens":575,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789620267,"createdAt":"2026-09-17T04:39:22.000Z","publishedAt":"2026-09-17T04:43:24.000Z","updatedAt":"2026-09-17T04:43:24.000Z"},"cluster":{"id":"c_c2a0423c0e5acef1b9a7cb6a","canonicalTitle":"Interest\nMcDonald's Japan Streams Opening for Tsukimi Burger Anime You Never Knew Existed","representativeArticleId":"a_98632a68090b34f5d2473af7","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Tsukimi Burger Anime\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-17T03:59:00.000Z","lastSeenAt":"2026-09-17T03:59:00.000Z","updatedAt":"2026-09-17T04:43:20.000Z"},"attribution":[{"source":"Anime News Network","url":"https://www.animenewsnetwork.com/interest/2026-09-16/mcdonald-japan-streams-opening-for-tsukimi-burger-anime-you-never-knew-existed/.241835","title":"Interest\nMcDonald's Japan Streams Opening for Tsukimi Burger Anime You Never Knew Existed"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Tsukimi Burger Anime"],"studios":[],"people":[],"type":"announcement","domain":"anime","is_roundup":false},"keyFacts":null}