{"rewrite":{"id":"r_11a58e9886b31331bd5dddec","clusterId":"c_4d3a46e0f75748ef2f882ee2","slug":"mbs-innovation-drive-and-upland-launch-vtuber-project-tobari-ku","model":"deepseek-v4-flash","headline":"MBS Innovation Drive And UpLand Launch VTuber Project Tobari-ku","summary":"UpLand Inc. and its parent company MBS Innovation Drive Inc. launched the VTuber project Tobari-ku on September 9, 2026. The companies opened an official teaser site, an official X account, and an official YouTube channel the same day. A separate site, the Kaii Diagnosis Site, also appeared alongside the project, though its contents have not been disclosed. MBS Innovation Drive welcomed UpLand, which operates the VTuber agencies .LIVE and VuiPai, into its group in 2023, and the two companies have since worked to expand their business areas in content and reach new fan bases. Tobari-ku comes out of those efforts. Full details about the project are scheduled for the night of September 24, 2026, and the companies are directing people to follow the X account and YouTube channel ahead of the reveal.","whyItMatters":"Tobari-ku's teaser bundle includes an unexplained Kaii Diagnosis Site, so the rollout is using a horror-adjacent hook rather than a standard agency debut.","webCardHtml":"\u003cp\u003eThe project is a joint effort between UpLand Inc. and its parent company MBS Innovation Drive Inc., according to company announcements. UpLand handles VTuber character IP development, runs the VTuber production .LIVE, plans and operates VTuber events, and sells merchandise. Its parent company MBS Innovation Drive supports new business creation within the MBS Group and manages partnerships and investment. MBS Innovation Drive welcomed UpLand into its group in 2023, and the two companies have since worked to expand their business areas in the content field and acquire new fan bases. Tobari-ku is described as a project born from those efforts, with the companies saying the information revealed so far is only a small part of the whole.\u003c/p\u003e\u003cp\u003eThe teaser site sits at tobariq.com, with the official X account at @TBRQ_official and a YouTube channel under the handle @tobariq. A separate Kaii Diagnosis Site at kaiishindan.tobariq.com also appeared at launch. The companies say it carries an unsettling atmosphere, but they have not disclosed its contents in detail. The full picture and detailed information for Tobari-ku are set to be revealed on the night of September 24, 2026.\u003c/p\u003e","blueskyPost":"Tobari-ku launched with a teaser site, an X account, a YouTube channel, and one extra: a Kaii Diagnosis Site with no disclosed contents. Full reveal set for the night of September 24.","twitterPost":"A new VTuber project from MBS Innovation Drive and UpLand, Tobari-ku, has no cast announced yet. What it does have is a teaser site, an X account, a YouTube channel, and an unexplained Kaii Diagnosis Site.","threadsPost":null,"newsletterBlurb":"MBS Innovation Drive and UpLand opened the VTuber project Tobari-ku on September 9, 2026, with a teaser site, an official X account, and a YouTube channel. A separate Kaii Diagnosis Site also appeared, and the companies have not disclosed what it contains. Full details are set for the night of September 24, 2026.","attributionJson":"[{\"source\":\"MoguLive\",\"url\":\"https://www.moguravr.com/tobariq-vtuber-project/\",\"title\":\"MBS and UpLand Launch New VTuber Project 'Tobari-ku'\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/156101\",\"title\":\"VTuber Project \\\"Tobari-ku\\\" Launches; Official X and Official YouTube Channels Opened\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5673,"outputTokens":964,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789014574,"createdAt":"2026-09-10T04:26:33.000Z","publishedAt":"2026-09-10T04:28:24.000Z","updatedAt":"2026-09-10T04:28:24.000Z"},"cluster":{"id":"c_4d3a46e0f75748ef2f882ee2","canonicalTitle":"VTuberプロジェクト「帳区」が始動　公式Xおよび公式YouTubeチャンネルが開設","representativeArticleId":"a_7c501780441ca36e2c1b976b","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"帳区\"],\"studios\":[\"UpLand\",\"MBS Innovation Drive\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-10T03:03:58.000Z","lastSeenAt":"2026-09-10T03:03:58.000Z","updatedAt":"2026-09-10T04:28:20.000Z"},"attribution":[{"source":"MoguLive","url":"https://www.moguravr.com/tobariq-vtuber-project/","title":"MBS×アップランド、新VTuberプロジェクト『帳区（とばりく）』始動"},{"source":"PANORA","url":"https://panora.tokyo/archives/156101","title":"VTuberプロジェクト「帳区」が始動　公式Xおよび公式YouTubeチャンネルが開設"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["帳区"],"studios":["UpLand","MBS Innovation Drive"],"people":[],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":["UpLand Inc. and MBS Innovation Drive Inc. launched the VTuber project Tobari-ku on September 9, 2026.","Tobari-ku's official teaser site, official X account @TBRQ_official, and official YouTube channel opened on September 9, 2026.","Full details for Tobari-ku are scheduled to be revealed on the night of September 24, 2026.","MBS Innovation Drive welcomed UpLand, which operates the VTuber agencies .LIVE and VuiPai, into its group in 2023."]}