{"rewrite":{"id":"r_126318b7e308a2c6783029d6","clusterId":"c_5a5234c4902c3b135dc23963","slug":"marvel-rivals-producer-on-character-picks-and-team-up-overhaul","model":"deepseek-v4-flash","headline":"Marvel Rivals Producer On Character Picks And Team-Up Overhaul","summary":"In a gamescom 2026 interview, Marvel Rivals publishing producer Sam Bian said character popularity is not weighted heavily when adding new heroes. The team prioritizes a hero's individuality and how it fits the current community, which Bian credits for the reception of Jubilee and The Hood. He also said the Season 9 Team-Up overhaul had been planned for some time and was released once development finished.","whyItMatters":"The producer's answer reframes hero selection as a design decision rather than a marketing one, which explains why Marvel Rivals keeps drawing on comics characters with little prior game presence.","webCardHtml":"\u003cp\u003eSpeaking at gamescom 2026, publishing producer Sam Bian said Marvel Rivals picks new heroes for their uniqueness rather than their fame. Jubilee and The Hood are his examples of characters who found an audience through the game after limited exposure in other titles.\u003c/p\u003e\u003cp\u003eOn the Season 9 Team-Up overhaul, Bian said the concept had existed internally for some time and was not originally aimed at that season. The change shipped once development wrapped, when the team judged the timing right. Bian also discussed movie, comic, and anime tie-ins, and where he sees the game in five years.\u003c/p\u003e","blueskyPost":"Sam Bian says popularity does not drive Marvel Rivals hero picks, yet Jubilee and The Hood are the examples he cites as winning with the community. Those two claims pull in different directions.","twitterPost":"Marvel Rivals picks heroes on individuality, not popularity, Sam Bian says. The proof he offers is that Jubilee and The Hood landed well.","threadsPost":"Sam Bian says Marvel Rivals does not weight character popularity when adding heroes, prioritizing individuality and fit with the current community. He credits that approach for how Jubilee and The Hood were received, which leaves the two claims sitting next to each other rather than resolving into one.","newsletterBlurb":"At gamescom 2026, Marvel Rivals publishing producer Sam Bian explained how the team chooses new heroes, saying popularity is not weighted heavily and that individuality matters more. Bian points to Jubilee and The Hood as characters who found an audience inside the game. He also said the Season 9 Team-Up overhaul had been in development for some time and was not aimed at that season from the start.","attributionJson":"[{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/11/172146.html\",\"title\":\"Marvel Rivals Is an American Comic Book Team Shooter with \\\"Quite a Lot of Freedom\\\" in Rebuilding Its Setting. How Far Will It Push the \\\"Boundaries\\\" of the Hero Shooter? We Asked the Person in Charge [gamescom 2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4661,"outputTokens":585,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789126174,"createdAt":"2026-09-11T11:24:35.000Z","publishedAt":"2026-09-11T11:28:23.000Z","updatedAt":"2026-09-11T11:28:23.000Z"},"cluster":{"id":"c_5a5234c4902c3b135dc23963","canonicalTitle":"アメコミ対戦シューター『マーベル・ライバルズ』は設定再構築に“かなりの自由度がある”。ヒーローシューターの\"境界\"をどこまで広げる？担当者に訊いた【gamescom 2026】","representativeArticleId":"a_46287abbe7c4cd88f56fbf2e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Marvel Rivals\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-11T10:30:03.000Z","lastSeenAt":"2026-09-11T10:30:03.000Z","updatedAt":"2026-09-11T11:28:20.000Z"},"attribution":[{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/11/172146.html","title":"アメコミ対戦シューター『マーベル・ライバルズ』は設定再構築に“かなりの自由度がある”。ヒーローシューターの\"境界\"をどこまで広げる？担当者に訊いた【gamescom 2026】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Marvel Rivals"],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}