{"rewrite":{"id":"r_e9975d12fad971b2eb5f73d8","clusterId":"c_803f8c171a7547fe619c53f9","slug":"manga-and-vertical-short-drama-launch-together-in-new-studio-zoon-and-dofull-project","model":"deepseek-v4-flash:free","headline":"Manga and Vertical Short Drama Launch Together in New STUDIO ZOON and DoFull Project","summary":"STUDIO ZOON and short drama producer DoFull are launching a project that releases a vertical short drama at the same time a manga serialization begins. The selected title is Three Call Assassin. The partners plan to release one episode, analyze response and sales impact, then decide on serializing the drama.","whyItMatters":"The project treats the short drama as a standalone work and a new promotional tool, responding to the decline of traditional manga marketing touchpoints.","webCardHtml":"\u003cp\u003eHiromitsu Muramatsu of STUDIO ZOON and Shoki Kawabe of DoFull are behind the initiative, which pairs a manga serialization with a simultaneous vertical short drama release. Kawabe, a former CyberAgent employee, connected with ZOON through its business manager Shinro, a former boss, and through Muramatsu from his Kodansha days.\u003c/p\u003e\u003cp\u003eMuramatsu said conventional promotion no longer works as media features reach fewer readers. The team chose Three Call Assassin because its opening crime scene and the protagonist\u0026#39;s relationship with a female colleague fit the vertical format, and the story\u0026#39;s built-in questions keep viewers watching. DoFull will produce one episode first, measure how much it drives manga sales, and then decide whether to continue.\u003c/p\u003e","blueskyPost":"STUDIO ZOON and DoFull's Three Call Assassin pilot is a test of whether a vertical short drama can pull readers into a manga, not a simultaneous launch strategy.","twitterPost":"STUDIO ZOON and DoFull's Three Call Assassin pilot tests vertical drama as a manga discovery tool.","threadsPost":"STUDIO ZOON and DoFull are treating Three Call Assassin as an experiment: one episode, measure the response, then decide on serialization. The manga launch is the control group.","newsletterBlurb":"STUDIO ZOON and DoFull are testing a new way to promote manga: launching a vertical short drama at the same time as the serialization. The first title is Three Call Assassin, and the team will release one episode before deciding on more.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/07/28/27562.html\",\"title\":\"Can Vertical Short Dramas Become a New Way to Cultivate Manga? The Aim of the Simultaneous Rollout by STUDIO ZOON and DoFull\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4680,"outputTokens":544,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786251229,"createdAt":"2026-08-09T04:47:44.000Z","publishedAt":"2026-08-09T04:51:45.000Z","updatedAt":"2026-08-09T04:47:44.000Z"},"cluster":{"id":"c_803f8c171a7547fe619c53f9","canonicalTitle":"縦型ショートドラマはマンガを育てる新たな一手になるか？STUDIO ZOON×DoFullが挑む同時展開の狙い","representativeArticleId":"a_f155f44935dfab67dacd314e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[\"スリーコールアサシン\"],\"work_titles\":[],\"studios\":[\"STUDIO ZOON\",\"DoFull\"],\"people\":[\"村松\",\"河辺\"],\"type\":\"news\",\"domain\":\"manga\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-27T22:30:03.000Z","lastSeenAt":"2026-07-27T22:30:03.000Z","updatedAt":"2026-08-09T04:51:45.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/07/28/27562.html","title":"縦型ショートドラマはマンガを育てる新たな一手になるか？STUDIO ZOON×DoFullが挑む同時展開の狙い"}],"entities":{"anime_titles":[],"manga_titles":["スリーコールアサシン"],"work_titles":[],"studios":["STUDIO ZOON","DoFull"],"people":["村松","河辺"],"type":"news","domain":"manga","is_roundup":false},"keyFacts":null}