{"rewrite":{"id":"r_0210b435e947bf351422cca4","clusterId":"c_c4dd59460228d139dcb87358","slug":"madhappy-debuts-hello-kitty-collaboration-collection-in-japan","model":"deepseek-v4-flash:free","headline":"Madhappy Debuts Hello Kitty Collaboration Collection in Japan","summary":"Madhappy will release its collaboration collection with Sanrio's Hello Kitty in Japan for the first time on Friday, August 21, 2026. The collection, the second between the brands, features graphic T-shirts, shirts, and knitwear inspired by Hello Kitty's playful world, with the cherry as a key design motif. Sales begin at the Madhappy Japan official online store and Madhappy Tokyo Store.","whyItMatters":"The collection's Japan debut brings Madhappy's relaxed California style to Hello Kitty's home market, with a limited-time cafe menu extending the collaboration beyond fashion.","webCardHtml":"\u003cp\u003eThe collection is the second collaboration between Madhappy and Sanrio, and it launches in Japan for the first time. Cherry motifs tied to Hello Kitty anchor the designs, blending nostalgic imagery with Madhappy\u0026#39;s California aesthetic. The brand\u0026#39;s cafe Pantry joins the rollout with a Cherry Hibiscus Matcha Lemonade made with Nekohama matcha and fresh lemonade.\u003c/p\u003e\u003cp\u003eSales start on August 21, 2026, at the Madhappy Japan official online store and the Madhappy Tokyo Store. The lineup includes graphic T-shirts, shirts, and knitwear meant for daily wear, carrying the message Small Gift, Big Smile that Sanrio has long attached to Hello Kitty.\u003c/p\u003e","blueskyPost":"Madhappy brings its Hello Kitty collaboration to Japan for the first time on August 21. Graphic tees, shirts, knitwear, plus a Cherry Hibiscus Matcha Lemonade at Pantry cafe. Online store and Tokyo Store get the drop.","twitterPost":"Madhappy's Hello Kitty collab hits Japan for the first time Aug 21. Cherry motifs, tees, shirts, knitwear, and a Cherry Hibiscus Matcha Lemonade at Pantry cafe. Online and Tokyo Store.","threadsPost":null,"newsletterBlurb":"Madhappy launches its second collaboration with Hello Kitty in Japan for the first time on August 21, with apparel featuring cherry motifs and the Small Gift, Big Smile message. The brand's Pantry cafe adds a Cherry Hibiscus Matcha Lemonade to mark the release.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/428/4428434/?rss\",\"title\":\"Madhappy Debuts Collaboration Collection with Hello Kitty in Japan for the First Time\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4280,"outputTokens":545,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787338429,"createdAt":"2026-08-21T18:43:40.000Z","publishedAt":"2026-08-21T18:46:44.000Z","updatedAt":"2026-08-21T18:43:40.000Z"},"cluster":{"id":"c_c4dd59460228d139dcb87358","canonicalTitle":"Madhappy、Hello Kittyとのコラボレーションコレクションを日本で初展開","representativeArticleId":"a_eb6008265d8f2a4aea4d3311","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Hello Kitty\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-21T04:00:00.000Z","lastSeenAt":"2026-08-21T04:00:00.000Z","updatedAt":"2026-08-21T18:46:45.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/428/4428434/?rss","title":"Madhappy、Hello Kittyとのコラボレーションコレクションを日本で初展開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Hello Kitty"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}