{"rewrite":{"id":"r_3cd93ef1a607cf86c5eca4d5","clusterId":"c_f858f474313f02b459490a8b","slug":"made-in-japan-xr-project-details-first-round-games-at-tokyo-game-show","model":"deepseek-v4-1-flash","headline":"Made in Japan XR Project Details First Round Games at Tokyo Game Show","summary":"At Tokyo Game Show 2026 on September 18, G-SMASH held a session on its Made in Japan XR Project, in which students and young creators build XR games in a short intensive period with support through store release. Five speakers, including project lead Shun Harashima, discussed targeting North American teens, citing titles such as Gorilla Tag, Animal Company, UG, and Shark Go, and the store release numbers behind their case.","whyItMatters":"The project is betting that a market led by North American teens and a handful of movement-driven VR titles still has room for small Japanese teams, and it is funding that bet through to store release rather than stopping at a prototype.","webCardHtml":"\u003cp\u003eG-SMASH used its Tokyo Game Show 2026 stage to explain why the Made in Japan XR Project aims at North American teens. Project lead Shun Harashima pointed to data that one in three US teens owns a VR headset, and to how those players find games on TikTok and YouTube Shorts and spread them by word of mouth.\u003c/p\u003e\u003cp\u003eThe comparison he drew was not with mobile in the abstract but with release volume: about 230 new titles a month on Meta Quest against roughly 2,000 on Steam and 22,000 on Google Play. The program\u0026#39;s first theme is sausage.\u003c/p\u003e","blueskyPost":"Made in Japan XR Project pitches to Japanese creators by naming Gorilla Tag and Animal Company as the competition, not by pitching sausages. Twelve XR games built around a theme that North American teens already play past.","twitterPost":"Made in Japan XR Project frames its audience as North American teens by name-checking Gorilla Tag, not by theme. The market research is the product.","threadsPost":"Made in Japan XR Project builds 12 XR games around sausages while its Tokyo Game Show session names Gorilla Tag, Animal Company, UG, and Shark Go as the market. The theme is local. The target is not. That gap is the pitch.","newsletterBlurb":"G-SMASH's Made in Japan XR Project held a session at Tokyo Game Show 2026 on September 18. Project lead Shun Harashima argued the VR market is led by North American teens who find games on TikTok and YouTube Shorts, and pointed to release numbers on Quest, Steam, and Google Play. The first round's theme is sausage.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/991/G999104/20260919029/\",\"title\":\"Challenging the VR Market Driven by North American Teens from Japan: The 12 XR Games Created by \\\"Made in Japan XR Project\\\" Around the Theme of Sausages [TGS2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4733,"outputTokens":628,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789796664,"createdAt":"2026-09-19T05:38:55.000Z","publishedAt":"2026-09-19T05:43:21.000Z","updatedAt":"2026-09-19T05:43:21.000Z"},"cluster":{"id":"c_f858f474313f02b459490a8b","canonicalTitle":"北米の10代が動かすVR市場に，日本から挑む。「Made in Japan XR Project」がソーセージをテーマに作った12本のXRゲーム［TGS2026］","representativeArticleId":"a_de7bade003600cfc3ddf2de9","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Made in Japan XR Project\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-19T04:49:13.000Z","lastSeenAt":"2026-09-19T04:49:13.000Z","updatedAt":"2026-09-19T05:43:20.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/991/G999104/20260919029/","title":"北米の10代が動かすVR市場に，日本から挑む。「Made in Japan XR Project」がソーセージをテーマに作った12本のXRゲーム［TGS2026］"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Made in Japan XR Project"],"studios":[],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}