{"rewrite":{"id":"r_0404f31809cd4fc049a03915","clusterId":"c_bd5a57e650ec4b4d75560247","slug":"ltx-video-ai-team-spins-off-as-new-company-shifts-focus-to-world-models","model":"deepseek-v4-flash","headline":"LTX Video AI Team Spins Off as New Company, Shifts Focus to World Models","summary":"The development team behind the open-source video generation models LTX-2 and LTX-2.3 has spun off from Lightricks to form a new AI company called LTX. The company is now working on world models that simulate physical phenomena in virtual worlds, and plans to release those models as open models as well. Lightricks co-founder Zeev Farbman is the CEO of the new company.","whyItMatters":"The spin-off turns a team known for locally runnable video generation into a standalone company that is betting on open world models for virtual simulation, a direction most of the industry is keeping closed.","webCardHtml":"\u003cp\u003eThe team that built the LTX-2 and LTX-2.3 video generation models, previously part of the image-editing app company Lightricks, has incorporated as a separate AI company called LTX. The new entity is led by Lightricks co-founder Zeev Farbman as CEO. LTX says it has spent 18 months developing a world model that can understand light trajectories, object interactions, and scene changes. The company plans to release that world model as an open model, continuing the approach that made the LTX video series popular among local AI users. LTX stated that most of the AI industry is building closed systems, but the future of world models lies in openness.\u003c/p\u003e","blueskyPost":"The LTX video AI team has spun off from Lightricks to form a new company focused on open world models for virtual simulation. CEO Zeev Farbman says openness is the future.","twitterPost":"The LTX video AI team spins off from Lightricks as a new company, LTX, to develop open world models for virtual world simulation. CEO Zeev Farbman says openness is the future.","threadsPost":null,"newsletterBlurb":"The team behind the open-source video generation models LTX-2 and LTX-2.3 has left Lightricks to form a new AI company called LTX. The company is working on world models that simulate physical phenomena and plans to release them as open models. Lightricks co-founder Zeev Farbman is the CEO.","attributionJson":"[{\"source\":\"GIGAZINE\",\"url\":\"https://gigazine.net/news/20260709-ltx-open-world-models-company/\",\"title\":\"Video Generation AI \\\"LTX-2.3\\\" Development Team Spins Off as AI Company \\\"LTX\\\", Developing World Models for Virtual World Simulation, Maintaining Open Model Stance\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4348,"outputTokens":917,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783569182,"createdAt":"2026-07-09T03:47:50.000Z","publishedAt":"2026-07-09T03:48:32.000Z","updatedAt":"2026-07-09T03:47:50.000Z"},"cluster":{"id":"c_bd5a57e650ec4b4d75560247","canonicalTitle":"動画生成AI「LTX-2.3」の開発チームがAI企業「LTX」として独立、仮想世界シミュレーションを可能とする世界モデルを開発中でオープンモデルの姿勢は維持","representativeArticleId":"a_70178b18815c101af39075c4","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-09T02:35:00.000Z","lastSeenAt":"2026-07-09T02:35:00.000Z","updatedAt":"2026-07-09T03:48:32.000Z"},"attribution":[{"source":"GIGAZINE","url":"https://gigazine.net/news/20260709-ltx-open-world-models-company/","title":"動画生成AI「LTX-2.3」の開発チームがAI企業「LTX」として独立、仮想世界シミュレーションを可能とする世界モデルを開発中でオープンモデルの姿勢は維持"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":null}