{"rewrite":{"id":"r_eb0925214b303ff945753b65","clusterId":"c_7d996cd26e6e98ba759ce776","slug":"locok-and-dentsu-launch-tsukushikai-edutainment-project","model":"deepseek-v4-flash","headline":"LOCOK and Dentsu Launch Tsukushikai Edutainment Project","summary":"LOCOK Inc. and Dentsu Inc. have signed a business partnership and launched the joint project Tsukushikai Edutainment, the two companies announced. LOCOK will provide its education, sports, and exercise methods, including the Tsukushikai Yōji Kyōshitsu program, while Dentsu contributes media, sports, and entertainment business design. The project plans to work with local governments, broadcasters, and schools nationwide.","whyItMatters":"The partnership pairs LOCOK's exercise curriculum with Dentsu's media and local networks, betting that a community-level business model can address children's declining fitness where national programs have not.","webCardHtml":"\u003cp\u003eLOCOK and Dentsu have formalized a partnership and launched Tsukushikai Edutainment, a project that combines LOCOK\u0026#39;s exercise methods with Dentsu\u0026#39;s media and business design work. LOCOK\u0026#39;s Tsukushikai Yōji Kyōshitsu has 35 years of history and a 98% pass rate for difficult elementary schools, according to the announcement. The project will develop exercise programs tailored to regional needs and distribute them through local broadcasters, then move into events, gymnastics classes, title sponsorships, and licensing to after-school programs, kindergartens, nursery schools, and sports clubs. It will involve local governments and media companies across Japan.\u003c/p\u003e","blueskyPost":"LOCOK and Dentsu have launched Tsukushikai Edutainment, a joint project pairing LOCOK's exercise methods with Dentsu's media and business design. The plan: tailor programs to regional needs, distribute them through local broadcasters, and license them to schools and clubs.","twitterPost":"LOCOK and Dentsu launched Tsukushikai Edutainment, a joint project combining LOCOK's exercise methods with Dentsu's media and business design. Programs will be tailored to regional needs, distributed via local broadcasters, and licensed to schools and clubs.","threadsPost":null,"newsletterBlurb":"LOCOK Inc. and Dentsu Inc. have signed a business partnership and launched Tsukushikai Edutainment. LOCOK brings its exercise and education methods, including the Tsukushikai Yōji Kyōshitsu program, while Dentsu brings media and business design. The project will work with local governments and broadcasters to build community-level programs.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/433/4433689/?rss\",\"title\":\"LOCOK and Dentsu Launch 'Tsukushikai Edutainment' Project\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4645,"outputTokens":622,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789007364,"createdAt":"2026-09-10T02:24:57.000Z","publishedAt":"2026-09-10T02:28:23.000Z","updatedAt":"2026-09-10T02:28:23.000Z"},"cluster":{"id":"c_7d996cd26e6e98ba759ce776","canonicalTitle":"LOCOKと電通、「つくし会エデュテインメント」プロジェクトを開始","representativeArticleId":"a_e41d6939be8220586e843564","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"LOCOK\",\"Dentsu\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-10T00:30:00.000Z","lastSeenAt":"2026-09-10T00:30:00.000Z","updatedAt":"2026-09-10T02:28:20.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/433/4433689/?rss","title":"LOCOKと電通、「つくし会エデュテインメント」プロジェクトを開始"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["LOCOK","Dentsu"],"people":[],"type":"announcement","domain":"industry","is_roundup":false},"keyFacts":null}