{"rewrite":{"id":"r_de30987c7fa5accee6aeace7","clusterId":"c_154bf52415cc7c848eb7a72d","slug":"live2d-releases-20th-anniversary-brand-cm-for-shape-the-future","model":"deepseek-v4-1-flash","headline":"Live2D Releases 20th Anniversary Brand CM for Shape the Future","summary":"Live2D Inc. released a brand commercial tied to its 20th anniversary project, Shape the Future, the company announced. The 30-second spot is titled The Emotion of Life Being Breathed into Illustrations. It follows a single creator from a girl drawing at night in her room to a university student working on a tablet, then to a Live2D designer. She starts after watching a VTuber stream and wondering whether her own character could move, struggles through early attempts, and reaches the moment her character's eyes open on screen. Live2D says the story carries its core appeal: the surprise and joy of a drawn character moving for the first time and eventually moving someone else. Ad distribution begins October 16, 2026 on Netflix, TVer, ABEMA, and YouTube. The project runs about one year and centers on creators' future. Tetsuya Nakajo is the representative director.","whyItMatters":"Live2D is celebrating 20 years by putting its anniversary message on Netflix and TVer, addressing creators directly rather than the studios and games that license Cubism.","webCardHtml":"\u003cp\u003eLive2D founded in 2006, so the 20th anniversary falls in 2026. The company describes the CM\u0026#39;s theme as the surprise and joy of the moment a drawn character moves for the first time, and the story runs from that first movement to the creator eventually moving someone else\u0026#39;s heart.\u003c/p\u003e\n\u003cp\u003eThe anniversary project carries a special site at live2d.jp/20th-anniversary and is set to run for about one year. Live2D\u0026#39;s business spans software license sales for Live2D Cubism, the production and research arm Live2D Creative Studio, the marketplace nizima, the VTuber tracking app nizima LIVE, the online video editor nizima ACTION!!, and the online course Live2D JUKU.\u003c/p\u003e\n\u003cp\u003eA Halloween Sale runs in the same window as the CM\u0026#39;s distribution start, from October 16 to October 26, 2026. A coupon code cuts the Live2D Cubism PRO License by 20 percent. The eligible products are:\u003c/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLive2D Cubism PRO for indie Annual Plan and 3-Year Plan\u003c/li\u003e\n  \u003cli\u003eLive2D Cubism PRO for business Annual Plan and 3-Year Plan\u003c/li\u003e\n  \u003cli\u003enizima LIVE Indie Annual Plan, also 20 percent off under a linked campaign\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe coupon code 7N00FC0MJA works only for new purchases at Live2D Store/JP. A Coloso collaboration campaign lets buyers of an eligible Cubism PRO plan take 35 percent off Coloso courses priced at 15,000 yen or more.\u003c/p\u003e","blueskyPost":"Live2D's new CM routes the entire 20-year story through one creator's arc, from a girl drawing at night to a working Live2D designer. The company is selling the tool by selling the person who uses it.","twitterPost":"Live2D's 20th anniversary CM skips product shots. It follows one creator from a night-time drawing to a designer's desk instead.","threadsPost":"Live2D's brand CM for its 20th anniversary project Shape the Future runs 30 seconds and never shows the software. It follows one creator from a girl drawing at night to a Live2D designer, which puts the product's value in the person who learns it, not the tool itself.","newsletterBlurb":"Live2D has a 20th anniversary project called Shape the Future and a 30-second brand commercial to go with it, focused on the first time a drawn character moves. Ads start October 16, 2026 on Netflix, TVer, ABEMA, and YouTube. The same day opens a 10-day Halloween sale with a 20 percent coupon on the Cubism PRO Annual Plan and a matching nizima LIVE discount.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/160203\",\"title\":\"Live2D Releases Brand CM Depicting \\\"the Emotion of Creators\\\"; Ad Distribution to Begin Sequentially on Various Video Platforms from October 16\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/160216\",\"title\":\"Live2D Halloween Sale Begins: Limited-Time Coupon Offers 20% Off 'Live2D Cubism PRO License'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":12090,"outputTokens":1390,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792131730,"createdAt":"2026-10-16T06:17:10.000Z","publishedAt":"2026-10-16T06:21:06.000Z","updatedAt":"2026-10-16T06:21:06.000Z"},"cluster":{"id":"c_154bf52415cc7c848eb7a72d","canonicalTitle":"Live2D、「クリエイターの感動」を描くブランドCMを公開　10/16より各種動画プラットフォームにて順次広告配信を開始","representativeArticleId":"a_64987536602fe91c47dcb624","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Live2D Cubism\"],\"studios\":[\"Live2D\"],\"people\":[\"Tetsuya Nakajo\"],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-16T03:08:27.000Z","lastSeenAt":"2026-10-16T03:14:08.000Z","updatedAt":"2026-10-16T06:21:06.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/160216","title":"Live2Dハロウィーンセールが開始　「Live2D Cubism PRO ライセンス」を20％オフで購入できるクーポンを期間限定で配布"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Live2D Cubism"],"studios":["Live2D"],"people":["Tetsuya Nakajo"],"type":"news","domain":"industry","is_roundup":false},"keyFacts":["Live2D Inc. released a 30-second brand commercial titled The Emotion of Life Being Breathed into Illustrations.","Ad distribution for the Live2D brand commercial begins October 16, 2026 on Netflix, TVer, ABEMA, and YouTube.","The commercial is part of Shape the Future, a Live2D 20th anniversary project themed on creators' future that runs about one year.","The Live2D Halloween Sale runs from October 16, 2026 to October 26, 2026, with a 20 percent off coupon for the Live2D Cubism PRO Annual Plan for new purchases.","Tetsuya Nakajo is the representative director of Live2D Inc., headquartered in Shinjuku-ku, Tokyo."]}