{"rewrite":{"id":"r_492656356afeba5d6130998b","clusterId":"c_3661181a767427b5d8f6b8f3","slug":"level-5-s-hino-acknowledges-ai-use-in-tgs2026-booth-concept-art","model":"deepseek-v4-flash","headline":"Level-5's Hino Acknowledges AI Use in TGS2026 Booth Concept Art","summary":"Level-5 president Akihiro Hino said on his own X account that an AI-generated image was used for the company's Tokyo Game Show 2026 booth concept art. He argued that making concept CG or AI preview images before an event is common practice at most companies, and said the actual booth is designed by humans and its modeling is carefully handmade. The booth runs September 17 to September 21.","whyItMatters":"Hino is answering a second AI question inside a week, this time about booth art rather than event footage, and his answer separates the marketing image from the handmade booth that visitors will actually stand in front of.","webCardHtml":"\u003cp\u003eHino\u0026#39;s explanation came after Level-5\u0026#39;s official X account posted booth concept images on September 14, one themed after each title, described as a theme-park-like atmosphere. Community Notes flagged suspected AI use over unnatural framing in the image, and questions followed in the comments, mainly from overseas users. It was the second such question in days: AI use had already been raised over footage in the online announcement event LEVEL5 VISION 2026 II Dream, streamed on September 10, where Hino acknowledged the AI and said it came from a desire for an easy-to-understand, flashy presentation. On the booth, he said there are still parts he wants to touch up, and that each element is being crafted so visitors will want to take photos.\u003c/p\u003e","blueskyPost":"Hino's defense rests on concept art being throwaway, but the booth runs September 17 to September 21. If AI drafts the pitch and humans do the build, the disagreement is about which stage counts as the work.","twitterPost":"Hino concedes the TGS2026 booth concept art was AI-generated. His line is that the real design and modeling stay handmade.","threadsPost":"Akihiro Hino's defense is that AI concept images are normal prep work, and Level-5's actual booth is designed and modeled by hand. That splits the process in two: the image that sold the booth, and the booth itself. The booth opens September 17.","newsletterBlurb":"Level-5 president Akihiro Hino confirmed on X that AI was used for the booth concept art at Tokyo Game Show 2026, after Community Notes flagged the images posted on September 14. He called pre-event concept CG and AI preview images common practice, and said the actual booth is designed by humans with modeling done carefully by hand. It follows a separate AI question over footage from the company's September 10 announcement stream.","attributionJson":"[{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/15/172295.html\",\"title\":\"Level-5 President Hino Explains AI-Used TGS2026 Booth Concept Image, Stresses Actual Design and Modeling Carefully Made by Hand\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4713,"outputTokens":635,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789461913,"createdAt":"2026-09-15T08:41:52.000Z","publishedAt":"2026-09-15T08:43:27.000Z","updatedAt":"2026-09-15T08:43:27.000Z"},"cluster":{"id":"c_3661181a767427b5d8f6b8f3","canonicalTitle":"レベルファイブ日野社長、AI使用したTGS2026ブースイメージ図について説明―実際の設計や造形は人の手で丁寧に制作していると強調","representativeArticleId":"a_bd6c9acc3dca5910e466d076","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Tokyo Game Show 2026\"],\"studios\":[\"Level-5\"],\"people\":[\"Akihiro Hino\"],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-15T08:00:04.000Z","lastSeenAt":"2026-09-15T10:01:22.000Z","updatedAt":"2026-09-15T10:04:49.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/15/28054.html","title":"レベルファイブ日野社長、AI使用したTGS2026ブースイメージ図について説明―実際の設計や造形は人の手で丁寧に制作していると強調"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/15/172295.html","title":"レベルファイブ日野社長、AI使用したTGS2026ブースイメージ図について説明―実際の設計や造形は人の手で丁寧に制作していると強調"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Tokyo Game Show 2026"],"studios":["Level-5"],"people":["Akihiro Hino"],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}